Association For Computing Machinery Poughkeepsie 2012
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Presentation to the Poughkeepsie Chapter of the Association For Computing Machinery, on parallel history of American industry/manufacturing and marketing.
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Association For Computing Machinery Poughkeepsie 2012
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Hinweis der Redaktion
- Europeans frequently gloat about how new our history is compared to theirs.
- But when we look around at the relics of the Rust Belt – the remains of the American Industrial Revolution, you find that there is more technological change embodied in those 150 years than the previous 1000 years of European history.
- Talking about Slater and Francis Cabot Lowell, and growth of American manufacturing.
- Talking about Simeon North, John Hall, and precision manufacturing/interchangeable parts.
- Burdens Wheel in Troy NY
- Electricity (development of systems) – the generating station at Niagara Falls
- How the creators of communications, then energy, came to be the owners of mass media.
- Frank & Lillian Gilbreth, Frederick Winslow Taylor, et alia
- The efficiency movement of the early 20th century
- Note; telephones were seen as an efficiency tool!
- Frank Dukesmith and the original AIDA diagram
- Development of PR (discussion of difference between public relations and propaganda)
- After WWII, we saw many studies on influence. Milgrim’s experiments with authority and influence.
- Ash’s study demonstrating Social Proof
- The gas shortage crisis of the 70’s – one of the things leading to the hegemony of Japanese manufacturing, and the creation of the rust belt.
- Shoddy products like the Gremlin
- Cuyahoga River… helped promote the ecological movement
- Eisenhower Interstate System – allowed manufacturing to move to the south
- Where Unions were also weaker
- Meanwhile, in marketing, most messages were still about broadcast.
- Today – we’ve got a larger spectrum through social media
- How we can appeal to body, mind, soul…
- In both engineering and marketing, we’re becoming more customer-centric.
- The enso represents intentionality – that in our work, the intention behind what we do matters.