Slajdovi sa prezentacije održane 28.1.2012. u KC Gradu na temu "Dizajn za startape" u organizaciji SEE ICT. Predavač: Dragan Babić, http://sprawsm.com/ Beleške: https://workflowy.com/shared/b322f806-ff46-67ac-63f1-523d4d0ddd48/

3. 1.
Dizajn u startapu.
Da li je dizajn bitan za tvoj startap.

4. Dizajn nije samo kako nešto
izgleda, dizajn je kako radi.
— Stiv Džobs

5. Instapaper.com

6. Stiv Džobsov mokap za iDVD

7. izvor: DesignerFund.com

9. Mint focused on making the user do almost no
work at all, by automatically editing and
categorizing their data, reducing the number of
fields in their signup form, and giving them
immediate gratification as soon as they possibly
could; we completely sucked at all of that.
— Mark Hedlund o tome zašto je njegova kompanije Wesabe izgubila
trku sa Mint.
http://blog.precipice.org/why-­‐wesabe-­‐lost-­‐to-­‐mint

10. 2.
Osnovni koncepti interfejs
dizajna.
Sve ono što vas nikada nije zanimalo.

11. Intefejs se piše.

12. Poruke.

13. 95% of the information on the web is
written language. It is only logical to say
that a web designer should get good
training in the main discipline of shaping
written information, in other words:
Typography.
— Oliver Rajhenštajn (Information Architects)
http://www.informationarchitects.jp/en/the-­‐web-­‐is-­‐all-­‐about-­‐typography-­‐period/

15. http://webtypography.net/

18. Teorija boja.

20. Dalje informisanje.
http://www.colormatters.com/color-­‐and-­‐design/basic-­‐color-­‐theory

21. Upotrebljivost iznad svega.

22. UI-­‐Patterns.com

23. Kako se dizajn uklapa u
procese startapa.
Imate proces, zar ne?

24. Tests at Amazon revealed:
every 100ms increase in load
time of Amazon.com
decreased sales by 1%.
— Kohavi and Longbotam (2007)

25. Yes, it’s true that a team at Google
couldn’t decide between two blues,
so they’re testing 41 shades
between each blue to see which
one performs better.
— Daglas Bouman (tada glavni dizajner u Guglu)
http://stopdesign.com/archive/2009/03/20/goodbye-­‐google.html

26. Ne možeš uzeti devet žena, i
napraviti bebu za mesec dana.
— Brukov zakon
http://en.wikipedia.org/wiki/Brooks's_law