Design Isn't Visual

•

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Design is often looked at as a visual medium. In a startup, or while designing a product, this idea needs to be shattered.

Business Technologie

Technical know-how, skill, craft,
art - involved in the production
manufacturing of making.
Using good deliberation,
understanding, resulting in
deliberate desire to be carried
out with cleverness.
Aristotle

Obtain X unique emails from signup page with
Y budget and Z deadline
We will target tech-savvy males 18-30
A Break it down
Big picture: entire application
Problem level: getting emails from splash page
Make it speciﬁcB

Edward Tufte
Great design is not democratic, it
comes from great designers.

I STOLE ALL THE IMAGES FOR THIS PRESENTATION
drachdesigns@gmail.com
@thomasdrach

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Design Isn't Visual

2. Design isn’t just visual

3. Design is complicated

4. VISUAL HAPPENS LAST

6. Technical know-how, skill, craft, art - involved in the production manufacturing of making. Using good deliberation, understanding, resulting in deliberate desire to be carried out with cleverness. Aristotle

7. Aristotle

8. Design is

9. Design is problem solving1

10. Obtain X unique emails from signup page with Y budget and Z deadline We will target tech-savvy males 18-30 A Break it down Big picture: entire application Problem level: getting emails from splash page Make it speciﬁcB

11. Design is purposeful2

12. Edward Tufte Great design is not democratic, it comes from great designers.

13. TYPEFACE

14. COLOR

15. TRANSITION

16. IMAGE

17. Design is empathetic3

18. Map

19. Test

20. Aristotle feel people make

21. 1Deﬁne your problem

22. 2Make decisions with purpose