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Design isn’t just visual
Design is complicated
VISUAL
HAPPENS
LAST
Technical know-how, skill, craft,
art - involved in the production
manufacturing of making.
Using good deliberation,
understanding, resulting in
deliberate desire to be carried
out with cleverness.
Aristotle
Aristotle
Design is
Design is problem solving1
Obtain X unique emails from signup page with
Y budget and Z deadline
We will target tech-savvy males 18-30
A Break it down
Big picture: entire application
Problem level: getting emails from splash page
Make it specicB
Design is purposeful2
Edward Tufte
Great design is not democratic, it
comes from great designers.
TYPEFACE
COLOR
TRANSITION
IMAGE
Design is empathetic3
Map
Test
Aristotle
feel
people
make
1Dene your problem
2Make decisions with
purpose
3Map & Test
I STOLE ALL THE IMAGES FOR THIS PRESENTATION
drachdesigns@gmail.com
@thomasdrach

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