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How Caterpillar uses bite-sized
content to close the Skills Gap
Agenda:
•  Talent is CEO issue
•  What High Impact Learning Organizations do
differently
•  A conversation about CAT
@xylemelearning
@dawnpoulos
Quiz:
How much does the skills gap
cost companies per 1000
employees?
A) 	
  >$1	
  million	
  
B) 	
  $1-­‐5	
  million	
  
C) 	
  $5-­‐10	
  million	
  
D) 	
  $10+	
  million	
  
Talent is a CEO issue
Skills keep CEOs up at night
5
————Ranking————
2015 2014 2013 Challenge
1 1 1 HUMAN CAPITAL
2 3 3 Innovation
3 2 4 Customer Relationships
4 3 2 Operational Excellence
5 8 9 Sustainability
6 5 8 Corporate brand & reputation
7 6 5 Global political / economic risk
8 7 6 Government regulation
9 9 7 Global / international expansion
10 10 10 Trust in business
Cite challenge as being of “greatest concern in the coming year”
Source: The Conference Board
©2015 Xyleme, Inc. – All Rights Reserved
More, deeper skills gaps to fill
6
58% 74% 51%
of	
  employers	
  think	
  college	
  
graduates	
  are	
  not	
  adequately	
  
prepared	
  for	
  the	
  workforce	
  
of	
  businesses	
  report	
  
persistent	
  shortages	
  of	
  
talented	
  mid-­‐level	
  managers	
  
of	
  businesses	
  report	
  that	
  
they	
  sEll	
  don’t	
  have	
  enough	
  
talented	
  execuEves	
  
Sources: McKinsey & Co., Bersin by Deloitte
©2015 Xyleme, Inc. – All Rights Reserved
Skills shelf life is decreasing
7
Source:	
  CAT	
  
©2015 Xyleme, Inc. – All Rights Reserved
Quiz:
What percent of learning content
is currently mobile enabled?
A) 	
  0-­‐15%	
  
B) 15-­‐35%	
  
C) 35-­‐50%	
  
D) +50%	
  
L&D is not seen as a value-driver
10
Overall,	
  52%	
  of	
  orgs	
  are	
  mediocre	
  or	
  worse	
  
HILOs	
  are	
  8.33x	
  more	
  likely	
  
to	
  be	
  seen	
  as	
  strategic	
  
business	
  partners	
  
Source:	
  Bersin	
  by	
  Deloi4e	
  
©2015 Xyleme, Inc. – All Rights Reserved
Businesses are not ready
11
Learning	
  and	
  Development	
  issues	
  exploded	
  from	
  the	
  8th	
  to	
  the	
  3rd	
  most	
  important	
  
talent	
  challenge	
  this	
  year	
  in	
  DeloiRe’s	
  Global	
  Human	
  Capital	
  Trends	
  survey.	
  
©2015 Xyleme, Inc. – All Rights Reserved
When businesses think in the short term,
relying on the spot market for talent
rather than cultivating talent pipelines,
they create a major threat to ensuring
their own long-term competitiveness and
that of the U.S. as a whole.
Joseph	
  B.	
  Fuller	
  -­‐	
  	
  Senior	
  Lecturer	
  in	
  General	
  Management	
  at	
  the	
  Harvard	
  Business	
  
School	
  and	
  co-­‐author	
  of	
  Bridge	
  the	
  Gap:	
  Rebuilding	
  America’s	
  Middle	
  Skills.	
  
How do High Impact
Learning Organizations
like CAT do things
differently?
HILOs have strong content capabilities
14
“It’s one thing to produce learning content.
It’s really another to measure it, understand
its impact on performance, and make
changes to affect learning outcomes. And
that’s exactly what we are doing with
Xyleme: making our learning content
personal, prescriptive, and predictive.”
-­‐Michael	
  Miller,	
  Division	
  Manger,	
  
Global	
  Service	
  Training	
  at	
  Caterpillar	
  
©2015 Xyleme, Inc. – All Rights Reserved
For HILOs, content is strategic
15
70% of content is unique to the enterprise
CUSTOM
PROGRAMS
OFF-THE-SHELF
PROGRAMS
OPERATIONAL
RUN THE BUSINESS
STRATEGIC WIN
IN THE MARKET
Systems Rollout
Call Center Training
Product Introduction
Business Critical Skills
Competencies
Processes
IT Training
Desktop Skills
Project Management
Sales Techniques
Customer Service Techniques
Regulatory Compliance
70%
30%
Source:	
  Bersin	
  by	
  Deloi4e	
  
©2015 Xyleme, Inc. – All Rights Reserved
Quiz:
What percentage of workers
use search for workplace
learning?
A) 	
  >20%	
  
B) 	
  40-­‐60%	
  
C) 	
  60-­‐80%	
  
D) 	
  +80%	
  
HILOs expand staff competencies
Instructional
Designer
Facilitator
Training
Administrator
eLearning
Developer
L&D
Manager
Learning
Consultant
Content
Developer
Content
Strategist
Experience
Curator
Web
Designer
©2015 Xyleme, Inc. – All Rights Reserved
HILOs have a content strategy
A REPEATABLE METHOD OF:
•  Identifying content requirements
•  Creating structured content for reuse,
•  Managing that content from a single source,
•  Assembling content to meet learner needs,
•  Delivering content where learners are,
•  Measuring its effectiveness, and
•  Continuously improving high-value content
©2015 Xyleme, Inc. – All Rights Reserved
Concept	
  
Levels	
  
Modality	
  
Device	
  
1	
  
19
3	
   9	
   27	
   Learning	
  Systems	
   Learners	
  
©2015 Xyleme, Inc. – All Rights Reserved
Quiz:
In terms of L&D staff, how much does the
industry spend on designing & developing
learning content worldwide?
A) 	
  0-­‐$5	
  billion	
  
B) 	
  $5-­‐10	
  billion	
  
C) 	
  $10-­‐15	
  billion	
  
D) $15+	
  billion	
  
A conversation about CAT
CAT’s journey
2012 2016
Establish content
strategy
Choose technology
vendors
Implement multi-
generational plan
Implement
Single-source
Create content as
Bite-sized objects
New ILT and
eLearning framework
Expand usage of
video & enable
mobile delivery via
responsive design
Begin tracking
analytics via xAPI
Social components for
Real-time collaboration
Individual learning paths
for predictive, prescriptive
& personalized learning
©2015 Xyleme, Inc. – All Rights Reserved
Make it accessible & contextual
How do I….
SEARCH
RETRIEVE
Targeted,	
  Relevant,	
  Easy	
  to	
  Digest	
  
©2015 Xyleme, Inc. – All Rights Reserved
The 3Rs
AdapEng	
  to	
  Change	
  
Managing	
  Ambiguity	
  
Searching	
  for	
  InformaEon	
  
Merging	
  work	
  and	
  non-­‐work	
  
Running	
  from	
  meeEng	
  to	
  meeEng	
  
	
  
Design for the
modern learner
Create a library of
reusable content
Design content to be
platform agnostic
©2015 Xyleme, Inc. – All Rights Reserved
Bite-sized & reusable
25
How to login
How to
access
billing history
How to
adjust a
payment
During your day, you will receive a variety of
requests from your clients and will need to
check their account in order to address the
client's need.
To do this you will access the Client Star
system.
Once you are in the system, verify the client's
identify by checking their….
If the client has an issue with their bill, you will
need to check their billing history.
How to login
How to access billing history
In order to manually adjust a client's account, you
must first login to the Client Star system.
And access the billing history
There are typically three types of adjustments that
need to be made. The most common one is…
Sometimes you need to…
	
  
How to login
How to access billing history
How to adjust a payment
Client Service Billing Specialist
©2015 Xyleme, Inc. – All Rights Reserved
Keep it simple & elegant
•  Click
•  Touch
•  Drag
•  Scroll
•  Zoom
•  Video
•  SVG Images
•  HTML5/CSS Animations
•  Multiple Choice, Simple
Matching, Drag, Sort, Flip,
Reveal
©2015 Xyleme, Inc. – All Rights Reserved
Manage & publish
Searchable	
  
Consistent	
  
Accurate	
  
Relevant	
  
Maintainable	
  
Measurable	
  
Support	
  Con8nuous	
  Learning	
  
Learning	
  Path	
  
+	
   +	
   +	
   +	
  
Email	
  with	
  3	
  min	
  video	
  and	
  a	
  checklist	
  
+	
   +	
  
+	
   +	
   +	
  
Classroom	
  followed	
  by	
  email	
  reminders,	
  
podcasts,	
  and	
  a	
  coaching	
  guide	
  
LCMS	
  
©2015 Xyleme, Inc. – All Rights Reserved
Analyze
Commented
Who is consuming?
How are they consuming?
Which have highest consumption?
Which audiences prefer which modalities?
What changes to performance are we seeing?
How can we make content more accessible?
Completed
Downloaded
©2015 Xyleme, Inc. – All Rights Reserved
THANK YOU!
Read the Skills Gap blog post and
watch the CAT video here
Comments? @dawnpoulos

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Using bite-sized content to close the Skills Gap

  • 1. How Caterpillar uses bite-sized content to close the Skills Gap
  • 2. Agenda: •  Talent is CEO issue •  What High Impact Learning Organizations do differently •  A conversation about CAT @xylemelearning @dawnpoulos
  • 3. Quiz: How much does the skills gap cost companies per 1000 employees? A)   >$1  million   B)   $1-­‐5  million   C)   $5-­‐10  million   D)   $10+  million  
  • 4. Talent is a CEO issue
  • 5. Skills keep CEOs up at night 5 ————Ranking———— 2015 2014 2013 Challenge 1 1 1 HUMAN CAPITAL 2 3 3 Innovation 3 2 4 Customer Relationships 4 3 2 Operational Excellence 5 8 9 Sustainability 6 5 8 Corporate brand & reputation 7 6 5 Global political / economic risk 8 7 6 Government regulation 9 9 7 Global / international expansion 10 10 10 Trust in business Cite challenge as being of “greatest concern in the coming year” Source: The Conference Board ©2015 Xyleme, Inc. – All Rights Reserved
  • 6. More, deeper skills gaps to fill 6 58% 74% 51% of  employers  think  college   graduates  are  not  adequately   prepared  for  the  workforce   of  businesses  report   persistent  shortages  of   talented  mid-­‐level  managers   of  businesses  report  that   they  sEll  don’t  have  enough   talented  execuEves   Sources: McKinsey & Co., Bersin by Deloitte ©2015 Xyleme, Inc. – All Rights Reserved
  • 7. Skills shelf life is decreasing 7 Source:  CAT   ©2015 Xyleme, Inc. – All Rights Reserved
  • 8.
  • 9. Quiz: What percent of learning content is currently mobile enabled? A)   0-­‐15%   B) 15-­‐35%   C) 35-­‐50%   D) +50%  
  • 10. L&D is not seen as a value-driver 10 Overall,  52%  of  orgs  are  mediocre  or  worse   HILOs  are  8.33x  more  likely   to  be  seen  as  strategic   business  partners   Source:  Bersin  by  Deloi4e   ©2015 Xyleme, Inc. – All Rights Reserved
  • 11. Businesses are not ready 11 Learning  and  Development  issues  exploded  from  the  8th  to  the  3rd  most  important   talent  challenge  this  year  in  DeloiRe’s  Global  Human  Capital  Trends  survey.   ©2015 Xyleme, Inc. – All Rights Reserved
  • 12. When businesses think in the short term, relying on the spot market for talent rather than cultivating talent pipelines, they create a major threat to ensuring their own long-term competitiveness and that of the U.S. as a whole. Joseph  B.  Fuller  -­‐    Senior  Lecturer  in  General  Management  at  the  Harvard  Business   School  and  co-­‐author  of  Bridge  the  Gap:  Rebuilding  America’s  Middle  Skills.  
  • 13. How do High Impact Learning Organizations like CAT do things differently?
  • 14. HILOs have strong content capabilities 14 “It’s one thing to produce learning content. It’s really another to measure it, understand its impact on performance, and make changes to affect learning outcomes. And that’s exactly what we are doing with Xyleme: making our learning content personal, prescriptive, and predictive.” -­‐Michael  Miller,  Division  Manger,   Global  Service  Training  at  Caterpillar   ©2015 Xyleme, Inc. – All Rights Reserved
  • 15. For HILOs, content is strategic 15 70% of content is unique to the enterprise CUSTOM PROGRAMS OFF-THE-SHELF PROGRAMS OPERATIONAL RUN THE BUSINESS STRATEGIC WIN IN THE MARKET Systems Rollout Call Center Training Product Introduction Business Critical Skills Competencies Processes IT Training Desktop Skills Project Management Sales Techniques Customer Service Techniques Regulatory Compliance 70% 30% Source:  Bersin  by  Deloi4e   ©2015 Xyleme, Inc. – All Rights Reserved
  • 16. Quiz: What percentage of workers use search for workplace learning? A)   >20%   B)   40-­‐60%   C)   60-­‐80%   D)   +80%  
  • 17. HILOs expand staff competencies Instructional Designer Facilitator Training Administrator eLearning Developer L&D Manager Learning Consultant Content Developer Content Strategist Experience Curator Web Designer ©2015 Xyleme, Inc. – All Rights Reserved
  • 18. HILOs have a content strategy A REPEATABLE METHOD OF: •  Identifying content requirements •  Creating structured content for reuse, •  Managing that content from a single source, •  Assembling content to meet learner needs, •  Delivering content where learners are, •  Measuring its effectiveness, and •  Continuously improving high-value content ©2015 Xyleme, Inc. – All Rights Reserved
  • 19. Concept   Levels   Modality   Device   1   19 3   9   27   Learning  Systems   Learners   ©2015 Xyleme, Inc. – All Rights Reserved
  • 20. Quiz: In terms of L&D staff, how much does the industry spend on designing & developing learning content worldwide? A)   0-­‐$5  billion   B)   $5-­‐10  billion   C)   $10-­‐15  billion   D) $15+  billion  
  • 22. CAT’s journey 2012 2016 Establish content strategy Choose technology vendors Implement multi- generational plan Implement Single-source Create content as Bite-sized objects New ILT and eLearning framework Expand usage of video & enable mobile delivery via responsive design Begin tracking analytics via xAPI Social components for Real-time collaboration Individual learning paths for predictive, prescriptive & personalized learning ©2015 Xyleme, Inc. – All Rights Reserved
  • 23. Make it accessible & contextual How do I…. SEARCH RETRIEVE Targeted,  Relevant,  Easy  to  Digest   ©2015 Xyleme, Inc. – All Rights Reserved
  • 24. The 3Rs AdapEng  to  Change   Managing  Ambiguity   Searching  for  InformaEon   Merging  work  and  non-­‐work   Running  from  meeEng  to  meeEng     Design for the modern learner Create a library of reusable content Design content to be platform agnostic ©2015 Xyleme, Inc. – All Rights Reserved
  • 25. Bite-sized & reusable 25 How to login How to access billing history How to adjust a payment During your day, you will receive a variety of requests from your clients and will need to check their account in order to address the client's need. To do this you will access the Client Star system. Once you are in the system, verify the client's identify by checking their…. If the client has an issue with their bill, you will need to check their billing history. How to login How to access billing history In order to manually adjust a client's account, you must first login to the Client Star system. And access the billing history There are typically three types of adjustments that need to be made. The most common one is… Sometimes you need to…   How to login How to access billing history How to adjust a payment Client Service Billing Specialist ©2015 Xyleme, Inc. – All Rights Reserved
  • 26. Keep it simple & elegant •  Click •  Touch •  Drag •  Scroll •  Zoom •  Video •  SVG Images •  HTML5/CSS Animations •  Multiple Choice, Simple Matching, Drag, Sort, Flip, Reveal ©2015 Xyleme, Inc. – All Rights Reserved
  • 27. Manage & publish Searchable   Consistent   Accurate   Relevant   Maintainable   Measurable   Support  Con8nuous  Learning   Learning  Path   +   +   +   +   Email  with  3  min  video  and  a  checklist   +   +   +   +   +   Classroom  followed  by  email  reminders,   podcasts,  and  a  coaching  guide   LCMS   ©2015 Xyleme, Inc. – All Rights Reserved
  • 28. Analyze Commented Who is consuming? How are they consuming? Which have highest consumption? Which audiences prefer which modalities? What changes to performance are we seeing? How can we make content more accessible? Completed Downloaded ©2015 Xyleme, Inc. – All Rights Reserved
  • 29. THANK YOU! Read the Skills Gap blog post and watch the CAT video here Comments? @dawnpoulos