P R Ethics

Public Relations is frequently the ethical heart of an organisation. ,[object Object],[object Object],[object Object],[object Object]

The tools that help ethical behaviours ,[object Object],[object Object],[object Object]

Aristotle’s Ethics ,[object Object],[object Object],[object Object],[object Object]

Human virtue (arete) ,[object Object],[object Object],[object Object],[object Object]

Happiness: The Self-sufficient End ,[object Object],[object Object]

Good Character ,[object Object]

Virtue (arete) as the mean, the correct balance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Virtue (arete) as the mean (inbetween) ,[object Object],[object Object],[object Object]

Kant’s One Right ,[object Object]

KANTIAN ETHICS: OBLIGATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object]

KANTIAN ETHICS ,[object Object],[object Object]

Hypothetical Imperatives ,[object Object],[object Object]

TYPES OF IMPERATIVES (“SHOULDS”) ,[object Object],[object Object],[object Object],[object Object]

Universalisability & Maxims ,[object Object],[object Object]

THE CATEGORICAL IMPERATIVE THREE TESTS ,[object Object],[object Object],[object Object],[object Object]

Kant’s Examples: # 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Kant’s Examples: # 2 ,[object Object],[object Object],[object Object]

Jeremy Bentham and John Stuart Mill

Four Theses of Utilitarianism ,[object Object],[object Object],[object Object],[object Object]

Ethical Judgments ,[object Object],[object Object]

Making Ethical Judgments in Utilitarianism ,[object Object],[object Object],[object Object]

Two Formulations of Utilitarian Theory ,[object Object],[object Object]

Two Types of Utilitarianism ,[object Object],[object Object]

Application of Utilitarian Theory ,[object Object],[object Object],[object Object],[object Object]

Application of Utilitarian Theory ,[object Object],[object Object]

Application of Utilitarian Theory Actual Cases ,[object Object],[object Object],[object Object],[object Object]

Criticisms of Bentham’s theory ,[object Object]

John Stuart Mill’s Adjustments to Utilitarianism ,[object Object],[object Object]

Criticisms of Utilitarianism ,[object Object]

Criticisms of Utilitarianism ,[object Object],[object Object]

Criticisms of Utilitarianism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mill’s “Rule” Utilitarianism ,[object Object]

Rights and Utilitarianism ,[object Object],[object Object],[object Object],[object Object]

Consequences of Unethical Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CIPR Code ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Perceptions and reality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Are we strong enough? ,[object Object]

Which way to turn – are we just utlitarian? ,[object Object],[object Object],[object Object],[object Object],[object Object]

The true role? ,[object Object],[object Object],[object Object],[object Object]

Do you like the idea? ,[object Object],[object Object],[object Object]

P R Ethics

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P R Ethics