1. D. Phanindra
Flat no. 402, Madhavi Enclave, Phone: 91 – 8019 456 279
Friends colony, Puppalguda, E-mail: d.phanindra@gmail.com
Hyderabad – 500 075 LinkedIn Profile
SUMMARY
Hands on experience of 5+ years in the Software Product industry with good knowledge in software and well
versed in Product Management and Product Marketing activities.
With a successful record, I aspire to take up challenging Product Management role within IT domain, wherein my
experience contributes to the growth of the organization.
PROFESSIONAL EXPERIENCE
 Senior Product Analyst Steelwedge Technologies Pvt Ltd Oct 2011 – Till date
 Product Specialist eGrabber Inc. Feb 2008 – Oct 2011
 Field Officer IndusInd Bank Jun 2007 – Sep 2007
CORE COMPETENCIES
 Product Management / Product  Team management
Marketing  Customer / Client Management
 Market Research / Analysis
RESPONSIBILITIES
Steelwedge Technologies Pvt Ltd:
 Conducting analysis of customer requirements and preparing generic functional requirements
for the product.
 Defining and validating use cases and user scenarios for the requirements.
 Based on the roadmap, create a shortlist of product features and prioritize them according to
ROI and complexity.
 Work with the agile team to ensure all timelines are adhered to the team has all the resources
available to develop planned features for the release.
 Work with QA to ensure all features meet the quality standards and have no defects before
release.
 Work with the technical writing team to develop relevant documentation including release notes,
product guides, user guides etc.
eGrabber Inc.:
 Strategy planning, Product roadmap, project scheduling, product launching, competitor analysis
& marketing.
 Convert user feedbacks and industry leaders’ suggestions into business cases, functional
requirement specification and software requirement specifications (PRD).
 Carrying out market research and customer surveys to assess demand, brand, positioning and
new opportunities.
 Designing product demos and reports.
 Product presentation to associations in webinars.
 Provide product positioning, press releases, data sheets, demo, competitive selling guide to
sales teams.
 Work closely with customers, resellers & partners to develop customized product solutions.
 Generate leads from social media.
d.phanindra@gmail.com

2. IndusInd Bank:
 Marketing strategy
 Customer evaluation process including credit verification.
 Disbursement of cases.
PRODUCT DETAILS & ACHIEVEMENTS
Steelwedge:
1. Telescopic Planning: Telescopic Planning is a feature that enables user to do detailed level
planning, by zooming into the smaller planning buckets, for near term horizon as well as long
term horizon.
2. Period Based Order Reconciliation : This feature enables the user to select a reconciliation
strategy for a specific time period for data upload instead of uploading complete transaction
history.
3. SW Apps: A set of customized reports (Demand Policy Analysis, Segmentation Analysis,
Stocking Strategy Analysis) which helps Demand Planner and Inventory Analyst to monitor the
items / products based on demand volatility, ABC classification, demand pattern, source lead
time reliability, stocking units, etc.
eGrabber:
 Product Management:
1. AddressGrabber Suite: A software which consists of 4 add-ons that are designed to speed up
the most frequently performed activities (Data entry) in a CRM (ACT! by Sage) by 10x.
 Introduced subscription licensing model which helped the company in getting constant
revenue from renewals and increase total sales of AddressGrabber Suite by 10%.
2. ResumeGrabber Suite: An end to end recruiting solution which helps recruiting and staffing
professionals to quickly build a database of qualified candidates for their search assignments.
 Introduced the strategy of free version of the software with limited feature of finding
resumes as a part of lead generation strategy to penetrate more into the recruiting industry.
3. Worked on online store page for product upgrades and renewals.
4. Done market research on smart phone mobile market and formulated strategy to release
AddressGrabber for iPhone; a new market segment for eGrabber’s products.
5. Handled product improvement activities in Social networks and various forums to get the
feedback and maintain the brand awareness among eGrabber market segment.
 Product Marketing:
1. Introduced lead generation strategy for AddressGrabber for Web CRM by closely working
with Salesforce.com which has a conversion ratio of 25%
2. Established reseller market in UK and Australia for eGrabber products.
EDUCATIONAL QUALIFICATION
 Master in Business Administration – MARKETING (2005-2007)
Institute for Technology and Management – Fulltime, Chennai
 Bachelor of Engineering – E E E (2000-2004)
SIR C R Reddy College of Engineering – Fulltime, Eluru
EXTRA-CURRICULAR ACTIVITIES
 Won the award for "Best Idea" in the Speech Contest held at eGrabber Inc.
 Won 1st prize in Design Contest (New product idea conceptualization with market strategy) in
eGrabber.
d.phanindra@gmail.com

3.  Designed brochures for National level B - School Management Meet – Manaquest 2006 and
ITM Business School Placement Brochure for 2005-2007 batch.
 Participated and won various competitions in Carrom at School/Inter-school level.
PERSONAL DETAILS
Date of Birth : Aug 13, 1982.
Marital Status : Married
Languages Known : English, Hindi, Telugu and Tamil (basic).
d.phanindra@gmail.com