The document discusses several key technologies that comprise the backbone of the internet including registrars, hosting/servers, core development technologies, content management systems, ecommerce platforms, search engines, metadata, localization, personalization, and advertising platforms like Google AdWords. It also briefly mentions data collection, experimentation, link profiles, social graphs, online public relations, and data brokers.

1. BACKBONE OF THE INTERNET
The nuts and bolts of it all

2. REGISTRARS

3. HOSTING/SERVERS
VPS
FTP

4. CORE DEV TECH

5. CONTENT MGMT SYSTEMS
59.8% of the Internet powered by CMS (w3tech’s)

6. ECOMMERCE
PLAs

7. SEARCH
Quick History
• Content, Content, Content
•
Keywords (head, long tail)… user intent
•
Crawlers (robots.txt) Mobile / Desktop
Site structure, 301’s
•
Currency
Links, Likes, Shares
Mentions
Citations

8. OPENSITEEXPLORER.ORG

9. META DATA
•
Page source
•
Schema.org
•
Name, Description, Property (social)

10. LOCALIZATION
•
5 pack, 7 pack
•
Google Plus Business Pages (mentions)
•
Click to call, Offers
•
App Geo Promo

11. PERSONALIZATION
Based on your search history
& activities across Google products
Results are personalized to you.
Social data impacting more and more…

12. ADWORDS
Ad Group1
Ad Group1
Ad Group1
Top Funnel KWs
Top Funnel KWs
Top Funnel KWs
Long Tail KWs
Long Tail KWs
Long Tail KWs
Landing Pages
Ads
Ads
Ads
Landing Pages
Landing Pages
Budget
Distribution
Location
Extensions
CPC
Search / Partners
Country
Site Links
CPM
Network
City
Click to Call
Conversion
Devices
Campaign
Offers
Product Listings

13. DATA COLLECTION

14. EXPERIMENTING

15. LINK PROFILES
opensiteexplorer.org

16. SOCIAL GRAPH

17. ONLINE PR
Prioritize efforts
Build links
Get mentions
Share knowledge / work
Get involved

18. DATA BROKERS
Scariest part of the web (to me)