Desiree Peterkin Bell shares some of the best approaches for brand consistency. A consistent brand will result in clients scrolling through their social media and immediately recognizing a post that has been made by your company’s account, even without looking at the username. When they’re visiting your website, they never forget exactly where they are and what your business does. These consistencies also build trust. They know your business because it has proven consistent over time. This familiarity makes them more comfortable making a purchase. If you’re new to this concept, it may sound overwhelming. If you have a watchful eye for detail and are willing to put some work in, you can achieve brand consistency with the following few steps. Start With Your Workplace Culture Desiree Peterkin Bell believes your brand should be part of the culture of your business. Your employees should know the company’s mission well and be ready to represent it. Brand consistency won’t happen without your employees, and they won’t understand it until you train them on all the ins and outs of what makes your company unique. When your employees first come on, make sure the branding is part of their training. They should be clear on what the company’s values are. Why do customers buy your company’s products or services? Another helpful step is to give your employees their own branded items, like t-shirts and coffee mugs, to help build up the company culture. Be Clear On What Content Fits Your Branding Desiree Peterkin Bell has found that every successful business today is on social media. The pressure to put out content at a rapid rate is enormous. Avoid falling into the trap of pushing out more and more content, especially if it’s irrelevant, or you don’t have time to review it carefully. Set clear guidelines on what social media content fits your brand. Ideally, you should have a strategy adjusted to be right for your audience on each platform. At the end of every month, review what you posted. What worked well, and what didn’t? Did everything align with your brand? Consider visuals, tone of voice, and overall what the content is delivering to your customers. Continue reading the original content at DesireePeterkinBell.co.

1. Best Approaches
for Brand
Consistency
Desiree Peterkin Bell

2. If your brand isn’t
consistent, then it
isn’t recognizable
to your customers.
A steady branding
message will read
clearly.

3. A consistent brand will result in
clients scrolling through their social
media and immediately recognizing a
post that has been made by your
company’s account, even without
looking at the username.
When they’re visiting your website, they never forget
exactly where they are and what your business does.
These consistencies also build trust. They know your
business because it has proven consistent over time.
This familiarity makes them more comfortable making
a purchase.

4. A consistent brand will result in
clients scrolling through their social
media and immediately recognizing a
post that has been made by your
company’s account, even without
looking at the username.
When they’re visiting your website, they never forget
exactly where they are and what your business does.
These consistencies also build trust. They know your
business because it has proven consistent over time.
This familiarity makes them more comfortable making
a purchase.

5. If you’re new to
this concept, it
may sound
overwhelming.
If you have a
watchful eye
for detail and
are willing to
put some work
in, you can
achieve brand
consistency
with the
following few
steps.

6. Start With
Your
Workplace
Culture

7. Your brand should be part of the culture of your business. Your
employees should know the company’s mission well and be ready
to represent it. Brand consistency won’t happen without your
employees, and they won’t understand it until you train them on
all the ins and outs of what makes your company unique.
When your employees first come on, make sure the branding is
part of their training. They should be clear on what the company’s
values are. Why do customers buy your company’s products or
services? Another helpful step is to give your employees their
own branded items, like t-shirts and coffee mugs, to help build
up the company culture.

8. Be Clear On What
Content Fits Your
Branding
Every successful business today is
on social media. The pressure to
put out content at a rapid rate is
enormous. Avoid falling into the
trap of pushing out more and
more content, especially if it’s
irrelevant, or you don’t have time
to review it carefully. Set clear
guidelines on what social media
content fits your brand. Ideally,
you should have a strategy
adjusted to be right for your
audience on each platform.
IF YOU’RE INTERESTED IN EXPLORING ACTIVISM THROUGH YOUR BRAND AND TAKING A STANCE, YOU’LL NEED TO FIRST EXAMINE YOUR TARGET AUDIENCE, YOUR COMPANY’S TRACK RECORD, AND ANY POTENTIAL RISKS.

9. At the end of every month, review what you posted.
What worked well, and what didn’t? Did everything
align with your brand? Consider visuals, tone of voice,
and overall what the content is delivering to your
customers.

10. Work With Influencers
Who Highlight The
Right Elements

11. When you’re working with an
influencer, they’ll be bringing
their own brand into your
partnership. This combination
can make your branding stand
out, as long as it’s handled
well. Ensure that you
understand the values and
brand of the influencers you
work with and then check that
they align well with your
company message.

12. Review Your
Brand
Regularly
Sometimes, your brand will
evolve. Other times, your
branding may take a misstep as
projects are rushed out. Perform
quarterly reviews to make sure
your branding is staying
consistent across everything your
business does. If it isn’t, ask
whether that inconsistency has
been a mistake or whether your
brand needs to shift. Brand
consistency builds awareness and
trust with your customers.

13. People are more likely to purchase from a company
they recognize, so make sure all your content and
social media posts are consistent with your brand
and values. Coherent messaging will keep people
engaged, leading them to buy products again and
again.

14. Thank you!
Visit DesireePeterkinBell.co for more.