The document discusses how American Idol engages audiences through inclusive participation, human storytelling, and instant gratification. It also discusses how brands can build billion-person brands by enabling shared passions through social platforms, media, and data that connect people with common interests. Effective strategies allow customers to validate, educate, engage, connect and find support through participation.

1. Building a Billion Person Brand Gurval Caer, Blast Radius, CEO

2. (continues)

9. How do we build A Billion People Brand?

10. Social platform + Social media + Social data What is social networking?

11. Another view Media Platform Data Shared Cause

12. collectable buyer/seller Seller rating article citizen editors edits, citations, inbound links eBay Examples Collectable Buyer/Seller Seller rating Great deals

13. blog casual community “ Friends” profile professional community “ Connections” Dove Examples Testimonials Self Esteem Fund Friends Real Beauty

14. blog casual community “ Friends” profile professional community “ Connections” Nike Jordan Examples Training Program Breakfast Club Peer reviews Greatness

18. People: -don’t want to market for you -want to share their experiences -so that they can live richer lives In Other Words…

19. Maybe something here about social sharing/tools? So, How does this work again?

20. So, How does this work again?

22. Product level: find triggers to export “social media” 1

23. Product level: find triggers to export “social media” 1 Network level: enable sharing on the browser… 2 … and create platform to aggregate

24. Product level: find triggers to export “social media” 1 Network level: enable sharing on the browser… 2 … and create platform to aggregate Social level: the social media evangelizes the product… 3 … and sharing it reinforces the native product experience. It’s not “viral marketing.” It’s an augmented brand experience.

31. Thank you!