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UX Tools
Practice, Process, Skills
David Panarelli
NoVA UX
September, 17 2014
Carpentry
User Experience Design
User Experience Design
How people feel when
using a product.
A rendering of an
intended experience.
Lauralee Alben Jared Spool
the experience is the user’s
rendered intent
a field, with many disciplines
User Researcher

Identifies user behaviors, goals and
needs through interviews, studies and
surveys
Content Strategist

Audits, reviews, creates, and governs the
production of content in a system
Information Architect (IA)

Defines the structure of a system, how
content is described, organized and
discovered
Interaction Designer (IxD/UX Designer)

Defines interactions, user flows,
wireframes, and affordances of a system
UI Developer

Builds the system by interpreting the
functional specification, sitemaps,
wireframes while working within technical
constraints
Visual Design

Designs and maintains appropriate visual
styles in service of the overall experience
of a product or service
Who does UX?
Or, just one person
What do people use?
Software tools
Software
Collaboration Tools
Sketch / Whiteboard
Sketch / Whiteboard
That’s how you make
the UX, right?
It’s not about the software.
The only important questions:
What gets the job done?
What works for you?
What works for your team?
How the work gets done
Process
ProcessDiscovery Synthesis Interaction Refinement
Learn about a problem.
Plan a solution.
Validate ideas, internally and externally.
Refine a product for launch.
Process
ProcessDiscovery Synthesis Interaction Refinement
Discovery
Stakeholder Interviews
User testing + reporting
Competitive/Comparative Analysis
Heuristic Evaluations
Card Sort
Content Audit
Personas
Gain clear understanding of
problems you want to solve
User Testing
User Testing
• Identify testing needs
• find people to be participants
• write testing script
• conduct the test
• analyze results
• present findings
worst stock photo
User Testing
• Identify testing needs
• find people to be participants
• write testing script
• conduct the test
• analyze results
• present findings
Handbook of Usability Testing
Jeffrey Rubin, Dana Chisnell
ProcessDiscovery Synthesis Interaction Refinement
Synthesis
Sketching Sessions
Taxonomy
Content Strategy
Visual designs? maybe…
HTML prototypes? maybe…
Generate solutions for
the problem.
Sketching
Sketching is not “drawing”
Solo Sketching
… and whiteboards, too!
Group sketching
6-1-1
Best meeting ever
people, across disciplines
a problem
worksheets (if you want)
pens
whiteboard
markers
Understand the problem
The 6
Discuss
no critique, yes stealing
The first 1
Discuss
themes emerge
The Last 1
Now, get it validated.
ProcessDiscovery Synthesis Interaction Refinement
Interactions
Prototypes
Yes, prototypes
Did I mention prototypes?
Flow Diagrams
Sitemaps
Content Guidelines
Prototyping
• print out your screens
• practice “links”
• Show it to someone else
Prototyping
• Make a few screens
• Make links
• Show it to someone else
flinto.com
Prototyping
• non-production HTML
• non-production CSS
• non-production JS
Prototypes made of paper
vs
Prototypes made from images
vs
Prototypes made from code
Stop arguing and make a
prototype already.
ProcessDiscovery Synthesis Interaction Refinement
Refinement
Refined visual design
Wireframes/Specifications
+ Front End Code
User testing—wait what?
Wireframes
paper-based means…
version control
revision, revision, revision
printing
Use of wireframes is becoming
inconsistent, but is sometimes
important
wiki-based means…
links
always current
on your computer
plays nice
Depends on
organizational need.
ProcessDiscovery Synthesis Interaction Refinement
Discovery Synthesis Interactions Refinement
Stakeholder Interviews
User testing +
reporting
Competitive/
Comparative Analysis
Heuristic Evaluations
Card Sort
Content Audit
Personas
Sketching Sessions
Taxonomy
Content Strategy
Visual designs?
maybe…
HTML prototypes?
maybe…
Prototypes
Flow Diagrams
Sitemaps
Content Guidelines
Refined visual design
Wireframes/
Specifications
User testing
+ Front End Code
Discovery Synthesis Interactions Refinement
Stakeholder Interviews
User testing +
reporting
Competitive/
Comparative Analysis
Heuristic Evaluations
Card Sort
Content Audit
Personas
Sketching Sessions
Taxonomy
Content Strategy
Visual designs?
maybe…
HTML prototypes?
maybe…
Prototypes
Flow Diagrams
Sitemaps
Content Guidelines
Refined visual design
Wireframes/
Specifications
User testing
+ Front End Code
What’s under the surface?
User Researcher

Identifies user behaviors, goals and
needs through interviews, studies and
surveys
Content Strategist

Audits, reviews, creates, and governs the
production of content in a system
Information Architect (IA)

Defines the structure of a system, how
content is described, organized and
discovered
Interaction Designer (IxD/UX Designer)

Defines interactions, user flows,
wireframes, and affordances of a system
UI Developer

Builds the system by interpreting the
functional specification, sitemaps,
wireframes while working within technical
constraints
Visual Design

Designs and maintains appropriate visual
styles in service of the overall experience
of a product or service
Who does UX?
User Researcher

research, analysis, written
communication, spoken communication

Content Strategist

analysis, written communication, excel.
see the big picture
Information Architect (IA)

systemic thinking, visualization, written
communication, puzzle-oriented, see the
big picture
Interaction Designer (IxD/UX Designer)

familiar with technology, puzzle-oriented,
visualization skills, see the big picture
UI Developer

knows the codes, love the code, stay
current, see the big picture

Visual Design

loves design systems, attention to detail,
visualization, typography, color theory
Who does UX?
Build on your strengths.
Process
Active Listening
Organization and Project Management
Presentation
Critical Thinking
Visualization
Technical Capability
Writing with Clarity
The Right Meetings
Finally…
Finally…
don’t hate. iterate.
Thanks!
David Panarelli
david.panarelli@gmail.com
@dpan
dpan.co

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