1. Understanding
Institutions
Lesson Objective
1. What is an institution?
2. What are the differences between Wii and Braid?

2. Structure of the exam
• 2 hours long
• 30mins TV Clip
• 45mins TV Drama answer
• 50 Marks
• 45mins Institutions and audiences: Video Games
• 50 Marks

3. Section B
• 50 Marks
• Explanation/analysis/argument = 20 Marks
• Examples = 20 Marks
• Terminology = 10 Marks

5. Case Studies
• Wii and Braid
• PLUS loads of other games (B and above)
• It will test your understanding of the
following
• Production/distribution/marketing/exchange/
audience consumption
• The relationship between audiences and
institutions

6. Institution

7. What is an institution?
• A media institution is a company who is involved in
producing, distributing and marketing the
media.

8. The media production
triangle

9. 2 mins
Match it up
Institution What they do
Developers Works with retailers (shops, online) to make product available for the
consumers to purchase. In the games industry the Publisher usually
handles the distribution.
Publishers Or ‘the audience’ - anyone that buys, plays, downloads games.
Console Games are created by development studios comprised of software
Manufactur engineers, artists and programmers who write the code, create the
ers structure and animate the game making them playable for gamers.
Distributor The companies that make the hardware, e.g. games consoles, that games
are played on –specifically Sony, Microsoft, Nintendo and, now that
mobile phone based platforms are emerging, companies such as Nokia.
Consumer These are companies that are responsible for the marketing and
distribution of the game.

10. Match it up
Institution What they do
Developers Games are created by development studios comprised of software
engineers, artists and programmers who write the code, create the
structure and animate the game making them playable for gamers.
It’s these developers that are perceived as the ‘talent’ in the
industry.
Publishers These are companies that are responsible for the marketing and
distribution of the game.
Console The companies that make the hardware, e.g. games consoles, that
Manufactur games are played on –specifically Sony, Microsoft, Nintendo and,
ers now that mobile phone based platforms are emerging, companies
such as Nokia.
Distributor A distributor works with retailers (shops, online) to make product
available for the consumers to purchase. In the games industry the
Publisher usually handles the distribution.
Consumer Or ‘the audience’ - anyone that buys, plays, downloads games.

11. The process
• Each distinct section is a media institution in its own.
http://www.skillset.org/games/careers/article_3739_1.asp

12. The Job roles

13. Video Game Production
Companies
• Sony
• Microsoft
• Nintendo
• Sega

14. Braid
Wii

15. Your Video game
Name of Game
Where can you play it? Social networks
Apps
Internet
Platform
Input device
Developers
Publishers
Distributers and retailers
Genre
Target audience

16. Wii
1. Who are the developers?
Lewis
• Where are they based?
• Who are they?
• What other products do they own?
2. What is the reputation of the developers? Emma and Paige
• what are they known for world wide?
• What sort of marketing do they have?
Sophie
3. What is the Wii’s USP?
4. What are the Wii’s developers successes? Katie

17. Braid
1. Who are the developers?
Callum
• Where are they based?
• Who are they?
• What other products do they own?
2. What is the reputation of the developers? Tayla
• what are they known for world wide?
• What sort of marketing do they have?
Lydia
3. What is Braid’s USP?
4. What is the Braid’s developers successes? Chris

18. What are the differences?
Braid
Wii

19. Wii Vs Braid Case Studies
• Create a Wii and Braid portfolio
• Type up your notes
• Submit to showmyhomework by Monday 8th
October

20. What are the differences?
DLC
SNS