3. Character profile
Dan
22 years of age
Young, trendy
Indie alternative
Rock gigs
Hangout with friends
Likes musky dark
smells to reflect his
personality
4. Concept and USP
• What is the idea for your product?
• What is different about your product?
• Think of names for your product
5. Concept and USP
• For the trendy ManBoy who is growing up but still likes to
hang on to his youth
• He is trendy, sophisticated, cheeky, alternative and indie
• The shape of the bottle to replicate a top hat
6. Names
• Musk
• TopHat
• Trend
• Move
• Groove
• Which one do you prefer?
7. Research
• What sort of questions will you ask your target market?
• This is our concept….
• This is our USP….
• What names do you prefer…
9. Task 4: Focus group
• Present your ideas to your target market focus group
• Use the effective focus group strategies
• Record your focus group
• Finalise the concept, USP and Target marget
10. Task 4: Focus group
• Present your ideas to your target market focus group
• Use the effective focus group strategies
• Record your focus group
• Finalise the concept, USP and Target marget