This document discusses how to use social media platforms like Facebook, Twitter, Pinterest, Google+, YouTube, and Instagram to communicate with customers and attract new ones for a childcare business. It provides guidelines for privacy, engagement, and efficiency across these channels. The benefits of social media marketing include setting parents at ease, making it easy to do business, creating a sense of community, and empowering parents as salespeople through sharing information and experiences.

1. Social Media Marketing
How to use Social Media to
communicate with customers &
attract new ones

2. Social Media Platforms
• Facebook
• Twitter
• Pinterest
• Google +
• Youtube
• Instagram
• Email marketing (semi-social)
• Ustream

3. Privacy
• This is the #1 concern with social media & child
related businesses
• Facebook – use groups
• Twitter – have a public (external) and private
twitter profile (internal)
• Educate parents about how you use social media
• Get permission to post pictures of children
(definitely if they are tagged)

4. General Guidelines
• Be transparent
• Know when to use public or private channels
• Use STRONG passwords
• Listen to feedback and monitor conversations on
your channels
• Look for ways to be efficient in communication
• Don’t try to sell, sell, sell - instead, share “sale
items, church clothing sales, events, etc.
• Find ways to engage with parents online/offline

5. The Payoff
• Set parents at ease
• Make it easy to do business with your center
• Create a rich sense of family around your
center
• Turn your parents into the salespeople
• Convenient communication with parents

6. Facebook
• Create a Page for external marketing
– Social landing page for FB interaction – easy to
refer
– Tag parents to help social sharing
– Post openings and special offers
– Share info/articles and tips
– Establish authority & expertise
– Create a sense of community & “family”

7. Facebook continued
• Create a private group for current customers
– Keep communication private
– Groups have a “send to all” style post, great for
group messages
– Creates a sense of community and “family”

8. Twitter
• Make a public and private twitter account
• Private is for protected messaging – you must
approve followers
• Public is for marketing purposes
• Auto-post from Facebook to twitter (public)
• Do routine searches in your area #daycare
winston salem, #day care winston salem,
#child care winston salem,
#yourdaycarename

9. Pinterest
• Most popular demographic group – 25-34
year old women
• Great way to build community by posting
favorite recipes, crafts, kid ideas, etc.
• Great place to find content related to your
business, not to mention activities, games,
etc

10. Google +
• The “+1” button is the #1 clicked button each
day
• Mostly male user base
• Great way to create a “circle” to
communicate easily

11. Youtube.com
• Easily create videos from smartphone
– Email these to specific parent or use on social
sites
• Create videos to tell the story of your child
care cener
– Customer testimonials
– Kid testimonials
– Day in the life, etc.

12. Instagram
• The cool way to create pictures to share on
social media
• Suggestion – make Instagram private, then
SHARE how you see fit

13. Ustream
• LIVE stream your child care business!
• Opportunity to set your parents at ease
• Threat – something happens a parent doesn’t
want to see
• HUGE opportunity / HUGE threat
• Technology commitment
– Need web cam(s)
– Stable, fast internet

14. Email Marketing
• Create external newsletters with reminders,
holiday reminders and events
• Create internal list for communication with
customers – ie- inclement weather
• Auto-responders
• Triggers

15. Be Efficient
• Use publishing platforms like Hootsuite,
Tweetdeck, Facebook post scheduling
• Translate the message to all social channels
• Post newsletters and public items to social
media
• REMEMBER – most people don’t check you
on every channel, so they don’t see a lot of
duplication of content

16. Implementation
• Ask your parents how they want you to
communicate with them (use
surveymonkey.com)
• Create a plan of what you want to get out of
social media – current customers / new
customers
• Figure out how to add communication with
minimal time implications
• Create a plan to add value to current parents
– Funny stories, pictures, video, etc.

17. Any Questions?
Helpful Websites
Email Marketing
Social Media Platforms
www.mailchimp.com
www.facebook.com
www.icontact.com
www.twitter.com
www.constantcontact.com
www.pinterest.com
www.plus.google.com
Social Media Dashboards
www.instagram.com
www.hootsuite.com
www.youtube.com
www.tweetdeck.com
www.ustream.com
David Phillips – ONEmarketingresource.com – 336.413.6154 –
dphillips@onemarketingresource.com