The document outlines an online marketing plan to sell a home. It discusses how the internet has become more important than print advertising for home buyers. Over 90% of buyers think the internet is more important, and 32% found their home online in 2008 compared to only 8% in 2001. The plan aims to reach the widest audience by listing the home on Realtor.com, the #1 real estate website, and using showcase listings, featured homes, and a featured agent program to maximize visibility and attract potential buyers. The agent commits to accountability, traffic reports, and working with the seller to meet their goals.

1. ONLINE MARKETING PLAN

2. ONLINE MARKETING PLAN OBJECTIVES • Reach the widest audience of potential buyers • Produce activity to attract the best buyer willing to meet a your terms, price and desired closing date • Monitor traffic that results from our online marketing plan • Study the results and adjust accordingly and get your a home SOLD

3. YOUR HOME’S PRESENCE ON THE INTERNET IS NOW MORE IMPORTANT A survey of home buyers who recently moved asked: “ Do you think the internet is becoming more important than print advertising to market a home?” Source: Conducted by DME, Inc. for REALTOR.com ® Findings, April 2008 YES – 94.3% NO – 4.7%

4. 32% OF BUYERS FOUND A HOME VIA THE INTERNET - UP FROM 8% IN 2001 Source: National Association of REALTORS ® , Profile of Home Buyers and Sellers, 2008

5. NAR 2008 PROFILE OF HOME BUYERS & SELLERS FACTS ON WHAT IS WORKING AND WHAT IS NOT 2002: Internet surpassed print ads 2004: More buyers found their home on internet than from signs 2008 Source: National Association of REALTORS ® , Profile of Home Buyers and Sellers, 2008 buyers are now here

6. TOTAL MONTHLY MINUTES SPENT ONLINE (NATIONWIDE COMPARISON, in millions) Your home will be on REALTOR.com® - where more consumers spend more time Source: comScore Media Metrix, April 2009

7. TOTAL MONTHLY UNIQUE VISITORS (NATIONWIDE COMPARISON, in thousands) Your home will be on REALTOR.com® - where more home buyers and sellers choose to search for homes Source: comScore Media Metrix, April 2009

8. REACHING THE WIDEST AUDIENCE For illustrative purposes. Varies by broker and region. BUYERS SEARCH OUR LOCAL WEB SITE BUYERS WHO ARE JUST ON REALTOR.COM ® BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM ® PRINT ADS

9. CAPTURING BUYERS ON REALTOR.COM ® The more buyers we can interest, the better chance we have of finding one who will meet your price, terms and desired closing date. Your home appears on REALTOR.com ® The #1 National Real Estate website. * INCLUDES: • Multiple ways to search (map, gallery, list) • Multiple photos • Neighborhood & school information • Open Houses *Source: comScore Media Metrix, April 2009

10. Because REALTOR.com ® has millions of listings… I will make yours stand out

11. CAPTURING BUYERS ON REALTOR.COM ® The more buyers we can interest, the better chance we have of finding one who will meet your price, terms and desired closing date. SHOWCASE LISTINGS I have upgraded your listing on REALTOR.com ® to be more prominent using REALTOR.com ® Showcase Listing Enhancements.

13. rr What SHOWCASE LISTING ENHANCEMENTS do to help sell your property. • More exposure for your property • Up to 25 jumbo photos • Listing video tours • Promote open houses

14. CAPTURING BUYERS ON REALTOR.COM ® The more buyers we can interest, the better chance we have of finding one who will meet your price, terms and desired closing date. FEATURED HOMES™ I have reserved the most visible position for your home in the REALTOR.com ® Featured Homes™ Marketing System SM – available on an exclusive basis to very few REALTORS ® in each market.

15. FEATURED HOMES™ MARKETING SYSTEM SM *Source: comScore Media Metrix, April 2009 FEATURED HOMES™ Your home will be selected for rotation in one of these exclusive positions – the most prominent location for your home on the #1 real estate website. *

17. MY COMMITMENT TO YOU • I am accountable • I will follow-up with traffic reports • You will see the results • We will work together to meet your goal to sell your home at the best price and terms ©2009 REALTOR.com® All rights reserved. rdc_listing_presentation_061709