A marketing toolbox that goes beyond rich ad formats, powers up monetization, loyalty and consumer engagement for marketeers and publishers, through all screens

1. A marketing toolbox that goes beyond rich ad formats, powers up
monetization, loyalty and consumer engagement for marketeers and
publishers, in multiple screens

2. CAMPAIGN FEATURES
Adaptive Design
Warply online campaign editor (OCE)
optimizes marketing campaigns by creating
html5 pages that work seamlessly in every
mobile device
Support for all iPad and Android Tablets
Support for Screen rotation
CSS Media Queries Support

3. CAMPAIGN FEATURES
Offline Push
Target your customers in their context
regardless if they are in the metro
commuting with limited data access or
traveling abroad without roaming. Warply
handles offline campaign and message
delivery seamlessly.
Offline Campaign Data Management
Time Dependent Messaging

4. CAMPAIGN FEATURES
Geofencing
Deliver location based messages,
dramatically increasing conversion and
relevance. Filter your customers based on
their speed (walking, driving) and have
automated message delivery when the user
is closest to the fence.
Targeting based on velocity
Optimized for absolute proximity
Clustered location context

5. CAMPAIGN FEATURES
Cross Apps
Use Warply just as you would use a typical
ad server. Features like, unique customers,
impressions over multiple apps, weighted
message delivery are some of our out-of-
the-box features.
Define Specific Weights on Apps
Maximize Target Audience
Avoid Multiple Message Delivery
Unified Customer Unique ID

6. CAMPAIGN FEATURES
Marketplace
Use Warply just as you would use a typical
ad server. Features like, unique customers,
impressions over multiple apps, weighted
message delivery are some of our out-of-
the-box features.
Choose Between Multiple Apps
Real Time Bidding
Acquire Inventory
Message Delivery Based on Rules

7. CAMPAIGN FEATURES
Inbox Tools
Warply’s inbox tools are designed to deliver
an intuitive opt-out functionality. App users
can use the interactive UI and erase or like
offers they choose. They can also opt-out
from all messages or selected categories.
Delete Messages you Don’t Like
Promote Offers you Love
Opt-Out from Categories
Automated Learning

8. CAMPAIGN FEATURES
Silent Push
Silent Push feature solves lots of issues in
modern mobile marketing, reducing clutter
and noise, while training the user to return
into the app. Increase on user retention can
be up to 70%.
Push Campaigns into the Inbox
Train your Users to Return in the App
Reduce Noise

9. CAMPAIGN TYPE
Video
Deliver rich ad formats, including video,
multimedia, ring tones, maps and much more.

10. CAMPAIGN TYPE
App Download
Go beyond incentivized downloads and reward
app downloads with real life benefits like
sweepstakes and loyalty points in popular
customer databases.

11. CAMPAIGN TYPE
Coupon
Make your app a vehicle for delivering
personalized direct response campaigns that meet
real life marketing needs for premium brands.
Warply’s coupon engine handles delivery,
redemptions and fraud prevention.

12. CAMPAIGN TYPE
Feedback
Collect real time feedback from our users.
Communicate with them in their context at the
time they are more prominent to respond.

13. CAMPAIGN TYPE
Game
Deliver branded micro-games, engaging your
audience via popular premium apps.

14. CAMPAIGN TYPE
Premium Content
Share and deliver premium content to your
audience. Mobile marketing is about being
personal, relevant and adding value to your
customer’s everyday life. For instance, give them
access to wifi for engaging with the brand on FB.

15. CAMPAIGN TYPE
Social Currency
Ask your audience to engage in simple games and
reward them for doing so. For instance, use social
sharing as currency in order to unlock offers or
premium content

16. CAMPAIGN TYPE
Sweepstakes
Run fun games and give incentives to your customers
either to enter a store or engage with the brand. Simple
gaming concepts like lottery games and sweepstakes
increase loyalty and helps you avoid costly price
reductions on every sold item.

17. CAMPAIGN TYPE
Second Screen
Integrate mobile in your ATL media marketing
mix by delivering engaging transmedia
experiences. Ask users to take a screenshot of
your TVC and give them the chance to buy the
product, get extra info or enter a competition.