Plant the Arena… Grow the Hill Eco-City - a ‘live-learn-work’ zone connected to the Hill’s Greenprint vision & the world. We rededicate the Lower Hill to the people who are building our future through conservation, collaboration and community.

1. AIA Pittsburgh 2010 Design Pittsburgh Design + Innovation 2010 Urban Design Competition - An un-built proposal CIVIC MINDED: Minding the Future of the Civic Arena “ Plant the Arena… Grow the Hill”

2. v2 v3 v1 v4 v5 our proposed design

3. A Civic Renewal: Save the Civic Arena… from ReuseTheIgloo.org Let’s imagine an extreme makeover that captures its original 1950s hipness and gives it a new meaning and new purpose. First a little history: Throughout the first half of the 20th century we were known for our industrial innovation. This often came at a cost in terms of destruction our environment. In 1958, as part of the 200th Anniversary of Pittsburgh, ground was broken for this icon of modern design and engineering. It was a symbol of our recovery with its innovative movable domed roof showing off the clean air and skyline. The Arena was designed as part of a visionary but misguided “Cultural Acropolis” for the Symphony akin to New York’s Lincoln Center, edged by then-trendy modern high rise residential towers offering clean new housing with the promise of light, space and views. Of course, there is another side of that story, the failure of urban renewal that still haunts residents of the Hill today. The Vision: Keys to our future competitiveness will be about conservation, recycling and rebuilding green. So let’s imagine that the stainless steel-clad Igloo could become unique and a destination for visitors to learn of our innovative ways. It could become our answer to Chicago’s Millennium Park. In order to visualize this transformation, imagine that we would remove most of the interior seating “bowl” and all of the non-structural stuff of the old arena. Now, stripped to its structural elegance, we would have the ability to build new uses within it (imagine a hermit crab!) and still have room for the coolest park around with a roof that opens in summer and closes in winter!

4. v1 v3 v2 v4 v5 Plant the Arena … Grow the Hill Eco-City - a ‘live-learn-work’ zone connected to the Hill’s Greenprint vision & the world We rededicate the Lower Hill to the people who are building our future through conservation, collaboration and community. CENTRAL MARKET - imagine a market house that grows it’s own food… financed by it’s own sales! A ‘first day attraction’ and fitting reinvention of the arena, designed to preserve the essential structure, as an anchor attraction for co-development. Integrating a first-of-its-kind vertical greenhouse structure, the existing building will be adapted to house an arcade of vendors representing the many foods of Pittsburgh’s cultures and communities. CRAWFORD GREEN – is a fair housing complex comprising apartments for low to moderate-income tenants, and ranging from students to seniors. The project reflects a public commitment to create the new generation of social housing and seeks to provide a setting for healthy, sustainable living. Street Level Arts Zone includes clubs, galleries and small shops. CONFERENCE CENTER – with a view of a fabulously converted 20 th century landmark, this is no ordinary hotel. The center is a mixed-use complex with a concert hall, theatre, meeting rooms, shopping arcades and a prestigious hotel. GREEN BOXES - constructed over time, as needed, this incubator space will be developed, marketed and leased exclusively to green-thinking businesses. It will provide R&D space for projects conceived at the neighboring Green Innovators facility.

5. Green print To the beautiful ‘green necklace’ that is the green print, we propose preserving the arena… adding a pendant-like focal point. Together, they complete each other with the hill greening the arena and, in turning a corner on it’s own history, creating silver links of affordable housing, infilling Hill lots and rehabbing the existing stock thru low-interest loans from local banks. Retail, Recreation and Residential node with multiple foci (offered by residents from Google Maps 07/2010)… ” Historic Node - A commemorative park that explores the displacement of 8,000 Hill Residents and multiple business/organization. Park would be surrounded by affordable and market-rate housing and retail spaces with a focus on restoring the cultural fabric of the pre-renaissance era. Space would commemorate the History of Black Pittsburgh from the 1700s through 'Negro Removal'. This would include monuments to Legends such Vashon and Delaney; and institutions such as Bethel AME Zion Church , the free African school, the Loedi Club, Crawford Grill, etc. Could also acknowledge the Lenape, Seneca, and Shawnee peoples who were Pittsburgh’s first inhabitants.” The science of ethnobotany studies the way a group of people has used plants to fulfill their needs. In Northwestern Pennsylvania and Southwestern New York, a group that used plants extensively and intimately was the Seneca Indians (Onodaga Nation). Studying historical uses of plants is important for many reasons. For example, it gives one deeper insight into exactly what has been lost in the name of progress and what stands to be regained. The Onodaga Nation are investors in the vertical greenhouse development, and may uniquely be in a position to bridge any gaps that occur in the planning process, either spiritually or economically.

6. Urban Agriculture Urban agriculture with economic growth Today’s greenhouses are situated far outside urban areas. The whole idea behind ours is to place it in urban areas, close to the consumers which will reduce handling costs by up to 80 percent. We estimate that about 40 to 60 percent of an urban consumer’s food budget goes to pay for transportation and storage. Vertical greenhouses can deliver fresh, healthful organic produce directly to the consumer at a lower price. The concept is simple and appealing in these days of awareness: fresh, ecological and cheap vegetables. No middle hands, no yesterday’s food. Ten times more efficient The spherical shape our greenhouse is designed to maximize the amount of light available for plant growth. The unusual form adds to construction expenses, but the company says that the doubling or even tripling of yields makes the structure more than competitive with traditional greenhouses or surface agriculture. With a ground footprint of 10,000 m2, a vertical greenhouse represents the equivalent of 100,000 m2 of cultivated land. Compared to existing greenhouse technology, our greenhouse produces more than 3 times more crops. Financed by its own sales In order to have a sustainable production plant, it needs to be profitable over its lifespan. The key for reaching profitability for the greenhouse is to utilize a business model that is different from the traditional models for cultivated products. Our business model entails bringing production closer to the consumer. This is the key part in our sustainability concept as well as in the greenhouses business model.

7. The vertical greenhouse will dramatically change the way we produce ecological and functional food. It allows us to produce ecological vegetables with clean air and water inside urban environments, even major cities, cutting costs and environmental damage by eliminating transportation and deliver directly to consumers. This is due to the efficiency and productivity of the greenhouse which makes it economically possible to finance each greenhouse from its own sales. The quite simple innovation is to use the full volume of the greenhouse, growing in stories. The less simple but wise idea is to adjust the construction, shape and technology of the house mainly to what the plants need - not human beings. After maximizing what is good for the plants, advanced technology is used to help human beings take care of the plants in a rational way. The greenhouses will come in three different varieties: Smaller greenhouses, selling directly to end-consumers in the middle of the city; larger ones outside city centers, selling to wholesalers and restaurants; enormous plants, away from the city, providing large grocery store chains with fruit and vegetables.

13. Site Program A - Central Market House B - Retail C - Housing D - Hotel E - Incubator F - Public Transit Loop G - Parking - Above Grade H - Parking - Mid-Grade K - Parking - Below Grade L - Loading PLAN KEY Urban Spaces 1 - History Corner 2 - Jazz Museum 3 - Crawford Green 4 - Crawford Place 5 - Healthy Living Center 6 - Hill Point Square 7 - Portal - Wylie Wing 8 - Portal - Webster Wing 9 - Greenway - Arcade Level 10 - Greenway - Street Level Context X1 - Green Innovators X2 - Flag Plaza X3 - Consol Center X4 - SBM Church X5 - Epiphany Church X6 - Crawford Square X7 - Washington Plaza

14. In addition to an intermodal transit center and parking infrastructure, these base levels include an interior History Walk connection to the adjacent Green Innovators School, a jobs training center. The interior arcade will feature a timeline of this important site in Pittsburgh’s story, with one side of the space dedicated to the memory of our rich past and the other a creativity side pointing to our collective future. The Hill’s jazz legacy will be honored with a concert and educational center. Site Program A - Central Market House B - Retail C - Housing D - Hotel E - Incubator F - Public Transit Loop G - Parking - Above Grade H - Parking - Mid-Grade K - Parking - Below Grade L - Loading PLAN KEY Urban Spaces 1 - History Corner 2 - Jazz Museum 3 - Crawford Green 4 - Crawford Place 5 - Healthy Living Center 6 - Hill Point Square 7 - Portal - Wylie Wing 8 - Portal - Webster Wing 9 - Greenway - Arcade Level 10 - Greenway - Street Level Context X1 - Green Innovators X2 - Flag Plaza X3 - Consol Center X4 - SBM Church X5 - Epiphany Church X6 - Crawford Square X7 - Washington Plaza

15. With the Central Market as anchor, an open-ended plan will be constructed above the parking platforms. The site is embedded-in-place with a village green connected to the existing adjacent street grid. This level features a variety of open spaces including an on-grade green path connection to the planned Green Innovators School and a plaza positioned to connect the two neighboring churches with a place for people to gather and exchange cultures in an open forum. Healthy living services occupy the storefronts, along with small neighborhood-based retail shops. Site Program A - Central Market House B - Retail C - Housing D - Hotel E - Incubator F - Public Transit Loop G - Parking - Above Grade H - Parking - Mid-Grade K - Parking - Below Grade L - Loading PLAN KEY Urban Spaces 1 - History Corner 2 - Jazz Museum 3 - Crawford Green 4 - Crawford Place 5 - Healthy Living Center 6 - Hill Point Square 7 - Portal - Wylie Wing 8 - Portal - Webster Wing 9 - Greenway - Arcade Level 10 - Greenway - Street Level Context X1 - Green Innovators X2 - Flag Plaza X3 - Consol Center X4 - SBM Church X5 - Epiphany Church X6 - Crawford Square X7 - Washington Plaza

16. Three main uses are planned for the upper levels including a fair-housing center designed to provide homes for a wide-range of Hill District residents. These rental apartment towers feature rooftop community gardens with incredible views in all directions. Much needed hotel space for the city will be added in this central location with great access to the new arena and the central business district, via public transit. New businesses, conceived of at the adjacent Green Innovators School, will have start-up spaces incrementally constructed on an as-needed basis to meet demand. Site Program A - Central Market House B - Retail C - Housing D - Hotel E - Incubator F - Public Transit Loop G - Parking - Above Grade H - Parking - Mid-Grade K - Parking - Below Grade L - Loading PLAN KEY Urban Spaces 1 - History Corner 2 - Jazz Museum 3 - Crawford Green 4 - Crawford Place 5 - Healthy Living Center 6 - Hill Point Square 7 - Portal - Wylie Wing 8 - Portal - Webster Wing 9 - Greenway - Arcade Level 10 - Greenway - Street Level Context X1 - Green Innovators X2 - Flag Plaza X3 - Consol Center X4 - SBM Church X5 - Epiphany Church X6 - Crawford Square X7 - Washington Plaza