The document discusses the target audience for a contemporary R&B music video. It would mainly be 14-25 year olds who are interested in soul, jazz, funk, hip hop and pop music. This genre appeals to both male and female audiences through memorable lyrics, female dancers, upbeat instrumentals and rappers. While R&B originated from African tribes, it now attracts a diverse audience regardless of race, age or gender. The target audience would be up-to-date with social media and their favorite artists' latest songs and tend to socialize with friends over family. They also have interest in designer and high street brands. R&B music videos attract females through love-centered lyrics and fashionable costumes,

1. I have createdtwoavatars of whatI thoughtis the mostlikely the audience foramusicvideoof the
genre ‘ContemporaryR&B’.The age of the audience would mainly be between14-25 yearolds.
However,thisdoesn’tmeanthatpeopleolderoryoungerthanthisage bracket cannot listentothis
genre itmeansthat majorityof the audience are betweenthese ages.Iwouldalsoexpectthis
audience to be interestedinSoul,Jazz,funk,HipHopand pop music.The reasonwhyit reachesout
to male andfemale audience isbecausethe musicvideosusuallyhas featuresthatattractboth
genders.Some featuresincludememorable songlyrics,female dancers, upbeatandfastpace
instrumental andarapper. AlthoughR&BoriginatedfromAfricantribes thisgenre attractsawide
range audience anditdoesn’tmatterwhatrace, age and genderyouare to be able to listentothis
genre.
I wouldexpectthisaudience toalwaysbe upto date withthe latestsongsof theirfavourite artists,
have mostsocial mediaaccounts(Facebook,Instagram, SnapchatandTwitter) andupto date with
latesttechnology. Furthermore,Iwould imagine themtoalwaysbe outwithfriendsratherthanin
withthe family.Aswell asthat,I wouldthinkthattheyare intotheirdesignerbrandclothingaswell
as the high streetbrands. The target audience of R&Bis becomingwidelymore diverse andasthe
genre expandsthe typesof peopleitreaches outtoalso grows.
R&B musicvideosattract femalesasthe songsnarrative are usuallyaboutlove andheartbreakwhich
wouldattract a widerfemale audience thanmale.Also,the costumesusedare usuallyfashiontrends
at the time sothisalsoattracts a strongfemale audience.However,the mainattractionforthe male
audience isthatmostof these musicvideosinclude femaleactorsthat are portrayedin a sexual way.
Thisgenre isone of the top musicgenreslistenedtointoday’ssocietysotherefore,people that
listento‘pop’musicwill alsocome acrossthisgenre.Thismeansthatif 14-25 yearold listenstothe
charts it isguaranteedthat theywill hearanR&B songas theywill be inthe charts. Thisthen results
ina wideraudience beingreachedoutto.