23. Lessons Learned
• Updates Always Required
• Make it easy – automate if possible
• Use Data-driven decision-making in future
• Make it relevant – only useful if current
• Reflect outside market & tech environment
• Comparative Features List is the heart of the marketing &
technology decision-making analysis
Value-Driven Technology Technology Roadmap (VTRM) 23 Fenwick-Daim-Gerdsri – 4 May 2009