View this slideshare presentation of the Dowell Taggart Team's basic marketing plan. Contact the Dowell Taggart Team for a personalized plan.

1. By The Dowell Taggart Team www.DowellTaggart.com 250+ Million Dollar Sold Ranked in the Top 10 out of over 150,000 Professional REALTORS

3. About RE/MAX 1973, Dave Liniger was fairly fresh out of the U.S. Air Force and not too far removed from his rural Indiana boyhood. He had found his niche selling real estate, energized by the gratitude he received from the families he helped. But as he learned more about his profession, he realized, "There's a better way to do this." Unable to find an office ready for his ideas, he started RE/MAX as a one-agent office in Denver. His dream was pretty big: Create a real estate organization that any buyer or seller could approach anywhere in the world knowing that only experienced, career-minded professionals worked there. No part-timers. No dabblers. No wheeler-dealers. The concept, strikingly simple in hindsight, caught on; and the competition never caught up. RE/MAX grew from 21 agents in 1973 to more than 100,000 by 2004. Today, the RE/MAX Balloon stands for trustworthy, results-oriented real estate sales help in more than 70 countries. RE/MAX Sales Associates help more families buy and sell real estate every year than any other brokerage organization in the world. And this Web site, the first of its kind to display all of the listings in thousands of cities and towns, sets the pace for the industry. And Liniger? He's still in charge. And he inspires everybody in the organization to keep thinking, "There's a better way to do this."

5. Our Mission Statement Our Mission is to be the #1 Web Savvy Real Estate Team in Kansas City.

6. About The Dowell Taggart Team Chris Dowell & Martin Taggart www.DowellTaggart.com Ranked #1 by Google in Kansas City Real Estate. Comes up in the top page Google with over 137 keywords. Can be indexed on over 70 search engines Has over 230,000 backlinks

9. About CD Chris Dowell was chosen out of over 300 REALTORS in KC to be the first REALTOR for the first all computerized Smart Home in KC.

10. About CD A Few of the Homes CD has SOLD Multi-Million Dollar Producer the past 18 Years

11. Where Do The Professionals go for Advice? The Dowell Taggart Team has been Interviewed over 200 Times Trump Industries Wall Street Journal KC Business Journal KC Star US Today KMBC-TV KCTV5 KSHB-TV41 Fox News Bill O’Reilly Sun Newspaper Active Rain IQ Real Estate NuWire Investor And Quoted over 20,000 times . . .

12. The Dowell Taggart Team Need to be nominated to be selected Independent Advisory Committee sends survey to past clients Award Given by an Independent Advisory Committee Award Given to the Top 2% of Realtors

13. Networking Networking with over 15,000 Kansas Citians

14. Online Networking The Dowell Taggart Team Networks on over 100 Social Media Sites with over 55,000 people Facebook Twitter

15. Marketing What Do You Think Is Most Important In Marketing Your Home?

16. Marketing is Like . . . Fishing! In fishing, the more lines that a fisherman has out the greater the chance he’ll catch the BIG fish. In real estate, the more different types of marketing done, the greater the chance of catching the BEST buyer.

17. The Dowell Taggart Team Markets Like . . . A Movie Producer Markets A Multi-Million Dollar Movie.

18. Would You . . . Spend has much advertising on a Billboard on I-70 in Kansas City as you would on I-70 50 miles outside of Kansas City?

19. We Have an Organized Marketing Plan Homes Magazine Website Just Listed Cards For Sale Sign Virtual Tour Brochure Online Classified Ads Classified Ads Display Ads Virtual Tours Home Books Add to Newsletter MLS Drip E-mail Businee Card Ads Online Brochures Could you imagine not having an organized plan? Most agents don’t have a plan . . . That is why there are hundreds of homes that are taken off of the market, don’t sell or sell below market price . . .

21. The Dowell Taggart Team’s 60+ Step Marketing Program Our 27-Step Pre-Marketing Program is very similar to the marketing done by a movie producer before the movie hits the theatre. Our goal is to create hype before the home is ready to show. Takes 5-35 Days. Our 35-Step Total Exposure Marketing Plan is designed to create maximum exposure for the dollar. We Start this when the home is ready to show and it goes in MLS.

22. Where Do Buyers First Go To Search For Homes? According to NAR: 83% of all buyers go to the internet to first search for homes. NAR also reported that, 93% of home first time home buyers and buyers looking under $200,000, first go to the internet to search for homes.

23. What Do Buyers Want?

24. The Dowell Taggart Team’s Marketing Program Premarketing Day 1: Complete Listing Paperwork Assign a 4 digit Listing Number (800 #) Get Mortgage Payoffs from Seller Add contact to Top Producer Day 2: Order domain name on P2A Order Sign Rider (ex. 123Main.DowellTaggart.com) Setup Tell 40 Database Day 3: Call me cards-neighbors (Send 40 cards before sign in yard) Sellers “To Do” List Measure Home & Take Pics with worksheet Gather information-parks, schools, businesses, public attractions, shopping Design Just Listed E-mails Day 4: Complete Sellers Disclosure Complete Franchise Disclosure Complete Agency Disclosure Seller Letter Write script for 800 # Setup 800 # (with Ronnie) Day 5: Write KS Homes Mag Ad Design Just Listed Card Design Just Listed Card email Give seller business card ads Start Internet Marketing Day 6: Send Just Listed Card Send Just Listed E-Mail to seller to send to seller’s friends Send Just Listed E-Mail Send Just Listed email to reverse search buyer’s agent Make Brochures on P2A Enter into P2A Notify SOI, TP and P2A Prospects of Private Home Preview Our Marketing Features New Technology with Traditional Marketing

25. The Dowell Taggart Team’s Marketing Program Post Marketing Day 1: Get 2 keys (label with Sharpie ) Stage Home Take VT pics Place Lockbox and sign on property with sign riders Upload pics to sellers file Add to DowellTaggart.com Day 2: Send Tell 40 Just Listed Input into MLS with pictures (add marquee) Add dowelltaggart.com to MLS in additional remarks Do a reverse search on MLS Input into Showing Solutions.com Setup Seller Backdoor on Showing Solutions Set up 3rd Domain Day 3: Complete Office Worksheets Setup Brochure Place Sellers Disclosure on DowellTaggart.com Day 4: Deliver file to office Make business card brochures for seller Add home domain to MLS Place Ad on Craig’s List Place on Real Estate Classified Ads Place on Online Neighborhood Website (add links) Update Listing on RE/MAX website, place marquee pointing to ???????????? Day 5: Setup backdoor on DowellTaggart.com Add brochure box with cards Design Home book (7pg P2A brochures & disclosures) Day 6: Setup Home Warranty (If Applicable) Place Brochure on Remax Place home on Our Listings Page Place home in Newsletter Send add to Craig’s List Send Brochure to Flyer Delivery

26. 24-Hr Talking Hotline We will install a 24 Hr. Hotline on Your home

27. www.DowellTaggart.com

28. www.DowellTaggart.info

29. http://Olathe.DowellTaggart.com http://OverlandPark.DowellTaggart.com http://Shawnee.DowellTaggart.com Your home will be marketed on over 1,000 Websites

30. Unique Website Address: http://19919Nall.DowellTaggart.com 6 Page Website Featuring Your Home

31. 7 Page Online Brochure Attached to: Website Listing website Online Marketing

32. Listing Stats Our seller clients will have access to review marketing stats on their home.

33. RE/MAX Listing Stats More stats seller clients will be able to view.

34. How is www.DowellTaggart .com Ranked on the Search Engines? DowellTaggart.com has a Page Rank on Google of 4.7. Highest of any single agent in Kansas City. DowellTaggart.com is ranked in Top 10 on over 150 key words on Google, MSN & Yahoo. Here is how we are ranked in the following keywords. Overland Park Kansas Real Estate 1 st Page Olathe Kansas Real Estate 1 st Page Gardner Kansas Real Estate 1 st Page Lenexa Kansas Real Estate 1 st Page Kansas City Real Estate 1 st Page Kansas City Luxury Homes 1 st Page Overland Park Kansas Home For Sale 1 st Page Olathe Kansas Home For Sale 1 st Page Gardner Kansas Home For Sale 1 st Page Lenexa Kansas Home For Sale 2 nd Page Kansas City Home For Sale 1st Page Shawnee Kansas Real Estate 1 st Page Shawnee Home for Sale 1 st Page

35. Sample Search 7/27/2009 1 st Page: www.DowellTaggart.com website Realestate.yahoo.com-listings Homegain.com-listings 2 nd Page: Homeseekers.com-listings ActiveRain.com-Website & Blog BlogTopList.com-Blog Localism.com-Blog HomeScape.com-Listings US-RealEstateDirectory.com-Link 2 nd Page: IBSteam.net-Link ActiveRain-website & Blog Topix.net-Listings Real-Estate-Agents.com-Link EPoweredProfessionals-Recommended Agent 2 nd Page: RealEstateAgencies.net-Link HomeScape.com-Listings Craigslist.com-Listings Trulia-Listings HomeGain.com-Listings DowellTaggart.com-Website Topix-Listings Hoobly-Listings The Dowell Taggart Team can be found on over 50% of the search results. 22 For this Sample

36. www.DowellTaggart.com We will place an advertisement of your home on over 1,000 websites.

37. Some More Websites Advertised on IQ Real Estate Virtually Free Get It Sell It Wanna Network Propermatch Buy Sell Community Topix US Free Ads World List Everything RE IBSteam Built For Us Classifieds for Free Real Estate Agencies Adpost Backpage Classified 1000 Valuecom Loopnet LiveDeal Craigslist My Space Google Google Base Edgeio Homescout Realtor.com Hoobly Shop Dream Homes Zillow Real Estate Advisor PropSmart Live Deal RealEstate.com Yahoo Classifieds Trulia Oodle Google Point 2 Homes Vast Active Rain Dowell Taggart Blog Live Geebo Postlets HomeSeekers Free Home Directory US Metros Kansas Super Ads Real Town Blogs Housing Widgets Word Press Transpera Mix Book Slide Tube Mogul Vimeo Daily Motion Break Blip Blinkx Youtube Wellcome Mat Turn Here Tagged Fat Door Bebo Home Thinking Trulia Voices Yelp Linkedin Facebook vFlyer Second Space

38. Website Stats We get web traffic!

39. Website Inquiries We get web inquiries!

41. Virtual Tour Statistics Pictures and Virtual Tours is what buyers want to see, right? We track our stats.

42. Multiple Listing Service Add Virtual Tour on MLS

44. E-mail Marketing Where do people go to first when the get on their computers? We use High Impact E-mail to send out thousands of emails a week.

45. Handshake Agreements http://www.johnsoncounty.com/ JohnsonCounty.com Realty Executives http://overlandparkkansas.point2agent.com/Default.aspx Crown Realty Crown Realty http://www.jbprealtygroup.com/ JBP Realty Goup Keller Williams http://davidpennington1.point2agent.com/Default.aspx Pennington Group Keller Williams http://bobkarenwinney.point2agent.com/Default.aspx Winney Realty Group Reece and Nichols http://tonymaddex.point2homes.biz/ Tony Maddex Team Keller Williams http://www.investmenthomesforsalekansascity.com/ Chris Lenquist Keller Williams http://www.heritagerealestateteam.com/ David Britt Keller Williams http://pathill.point2agent.com/Default.aspx Pat Hill RE/MAX http://www.kansascity-realestate.net/ Fran White Reece and Nichols http://brenstout.point2agent.com/Default.aspx Bren Stout RE/MAX http://sharonsigman1.point2agent.com/Default.aspx Sharon Sigman Weichart Realty http://beckyalumbaugh4.point2agent.com/Default.aspx Becky Alumbaugh Reece and Nichols http://stevegish.point2agent.com/Default.aspx teve Gish Realty Executives http://ricksheahan.point2agent.com/Default.aspx Rick Sheahan Platinum Realty http://debbiesaulmon.point2agent.com/Default.aspx Debbie Saulmon Nations Real Estate http://parkerbyron2.point2agent.com/Default.aspx Parker Byron Realty Executives The Dowell Taggart Team has agreements to share listings with over 350 web savvy Kansas City Realtors, including:

46. How Does Dowell Taggart Team Rank on Links in Kansas City? #1 Dowell Taggart Team/Wanna Network #2 Dowell Taggart Team/ Active Rain #3 Dowell Taggart Team/Active Rain Blog #4 Dowell Taggart Team Website #5 JBPRealtyGroup.com #6 ExploretheJungle.com #7 Dowell Taggart Team Real Estate Blog #8 ISellKansasHomes.com #9 HazelHomes.com/Infinity Realtor #10 Kansas-City-Real-Estate.com #11 Evankcrealestate.com #12 Tonitygart.com #13 Kchomesellers.com #14 Kensellshouses.com #15 Thejohnsfamilyteam.com Including 11 other sites in the Top 50 The Dowell Taggart Team has 5 of the top 7 Kansas City Real Estate Websites.

47. Kansas City Real Estate The Dowell Taggart Team’s website on Google . . . 1 st Page!

48. How is the Dowell Taggart Team Ranked? We have received many awards! Top 192 World Class Website DowellTaggart.com #1 in Kansas City Metro Top 10 Award

49. Opened E-mails We know prospects open our e-mail because we track it!

50. Buyer Prospect Contacts When a seller list with us, we will inform our 7,000+ prospects!

51. Human Resource Contacts When a seller list with us, we will inform our 40+ Human resource contacts!

52. Relocation Contacts When a seller list with us, we will inform our 200+ relocation companies contacts!

53. Responses From E-Marketing

54. Website Stats 7 Day Dowell Taggart Team Daily Average: 2,920 Average Kansas City Realtor: Gets less then 15 Visitors a Day Google REALTOR Marketing Ranking:

55. UltraStats We track web stats!

56. Online Prospects This is a sample prospect in our system.

57. From a Past Client Dear Mr. Dowell, My wife and I have thought about our real estate decision last night. After reviewing the information we received from interviewing real estate agents, we feel that your marketing will reach more potential buyers. We compared marketing programs and marketing program truly blows away the competition. We did 3 searches on Google and found a reference to your website over 30 times within the first 10 pages on all three searches. In fact your website was found 4 times within the first 2 pages. We are excited to get started. Mike Welborne

58. From a Past Client Chris, We appreciate the presentation last week. The other agents we interviewed did exactly what you said and really didn’t have a online presence near like yours nor a way to monitor their marketing. Our listing just expired with the largest broker in town and we don’t want to go down that road again. We have completed the things you suggested and are ready to list our home with you. Cameron King

59. Servicing

63. The Points of Fiduciary Delivery Model SELLING PROCESS

66. The Language of Realty Fiduciary Service DECISION PROCESS: STEP 1: Determine your concerns and motivation STEP 2: Analyze the property STEP 3: Discuss customized marketing plan STEP 4: Determine price and estimate of next STEP STEP 5: Explain forms and procedures MUTUAL DECISION Your REALTOR®

73. Showing Solutions

74. Showing Solutions Snap Shot View

75. Showing Solutions Reports

76. Checklist and Forms Seller’s Checklist Price Strategy Analysis Utility Checklist Utility Information Loan Information Worksheet Concerns Decisions Value of Your Property Excitement List Goal http://SellerClient.DowellTaggart.com

77. Office Location If you are online, click the icon to jump to the Website for driving directions. RE/MAX Best Associates is located in Corporate Woods in Overland Park, Kansas.

82. If we can agree on price, is there any reason why you would not list with The Dowell Taggart Team, today?

83. Now . . . Pricing

85. How Soon Do You Want To Sell Your Home? As the triangle graph illustrates, more buyers purchase their properties at market value than above market value. If you price your property at market value, you are exposing it to a much greater percentage of prospective buyers and you are increasing your opportunity for a sale. +15% +10% Market Value -10% -15% 10% 30% 60% 75% 90% PERCENTAGE OF BUYERS ASKING PRICE IMPORTANCE OF INTELLIGENT PRICING

86. Activity Vs. Timing Timing is extremely important in the real estate market. A property attracts the most attention, excitement and interest from the real estate community and potential buyers when it is first listed. Therefore, it has the highest chance of a sale when it is new on the market. This graph illustrates the importance of placing your property on the market at a realistic price and terms from the very beginning. Don’t set the price of your home too high, thinking you can reduce it later. As indicated by the chart above, interest peaks when your home is new on the market. TIME ON MARKET (WEEKS) ACTIVITY

88. Facts That Don’t Affect the Value of Your Property Your Agent will be the reason your home sells! The value of your property is determined by what a BUYER is willing to pay in today’s market based on comparing your property to others SOLD in your area. Buyers ALWAYS Determine Value!

89. Where do you want your home priced? Homes available from lowest price to highest price. Do you think we’ll make the cut?

90. What Happens if You Overprice? You could be one of the nearly 12,000 homes that went off the market!

91. If We Could Agree Upon Price, is There Any Reason Why You Would Not List With The Dowell Taggart Team, Today?

92. Now that we have agreed on Price What is next?

93. What Does The Dowell Taggart Team Charge?