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Dovid Rotshtein
28545 Bishop Park Dr #111 · Willoughby Hills, OH 44092 · 216.906.3962 | dovidrotshtein@gmail.com
Online Portfolio: dovidrotshtein.carbonmade.com | LinkedIn: linkedin.com/in/dovidrotshtein
PROFILE: Award-winning copywriter and communications specialist with over 10 years of professional experience in
advertising and marketing. Experienced in web content development, SEO and SEM. Excellent organizational skills
coupled with the ability to meet deadlines and work as a team player or independently. Creative, energetic self-starter
with superb written & verbal communications abilities topped off with an Apollo 13 “can do” attitude.
MARKETING EXPERIENCE
In June of 2011, Ganeden Biotech sold its consumer side of the company to Schiff Nutrition. As part of that sale and
subsequent downsizing, I was let go, along with other employees.
GANEDEN BIOTECH, INC. - Consumer healthcare company | Mayfield Heights, OH | 2006 – 2011
Copywriter / Assistant Marketing Manager
Marketing Responsibilities:
 Wrote web content and helped with site development for five nationwide consumer brands, including Digestive
Advantage, Sustenex Daily Probiotic (now known as Digestive Advantage Daily Probiotic), enLiven yogurt
and ganprodfm.com (livestock feed additive).
 Developed, wrote and managed marketing and advertising materials for Ganeden’s consumer products
and branded ingredient for both on and offline formats.
 Served as Project Manager for marketing and public relations initiatives.
 Managed SEO and SEM vendors and online advertising campaigns, including PPC.
 Successfully launched and managed day-to-day operations of an online store.
 Communicated with customer base of over 100,000 via newsletters and e-mail marketing.
Social Media Responsibilities:
 Initiated and maintained the following Facebook & Twitter pages:
o Ganeden Biotech, Sustenex, and enLiven Yogurt
PRACTICE BUILDERS - Medical marketing company | Irvine, CA | 1999 – 2002
Copywriter
 Wrote over 65 position-based print campaigns for medical practitioners.
Projects included: Websites, brochures, print ads, posters, billboards, postcards, letters, signs, radio & TV
spots, direct mail pieces and other collateral material.
 Directed strategic approach and concept of each campaign.
 Conducted creative reviews of marketing campaigns with clients.
 Awarded Top Agency Creative Honors for November, 1999.
FREELANCE WORK
MasterWorks Automotive | Cleveland Heights | 2011 – present
Online Marketing Manager
 Wrote entire content and managed development and design of masterworksautomotive.com
 Achieved first page ranking (#3) on Google for search term Cleveland auto repair (About 12,200,000 results)
DoctorVicks.com | e-commerce site | 2008 – present
Business & Marketing Manager
 Increased sales tenfold
 Established international distributors
 Manage all day-to-day operations, including customer relations, inventory, website content and maintenance
in addition to supervising entire shipping department and staff
 Oversee vendor (MadWire Media) that handles SEO and PPC ads

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EDUCATION
San Jose State University - San Jose, CA | Graduate, 1996
BS: Advertising; Minor: Creative Writing; Honors: Cum laude
Awards: Placed first in advertising campaign competition for the American Red Cross; Finalist in university wide
playwriting competition.
Ohr Somayach - Tanenbaum College Institute for Talmudic Studies - Jerusalem, Israel
August 2003 – December 2005
 Studied and achieved self-sufficiency in the following subjects: the Bible, Hebrew Language, Jewish History,
Law, Philosophy and the Talmud.
SKILLS
 SEO, SEM
 Google Analytics & Google Apps
 Microsoft Word, Excel, PowerPoint, Publisher
 Content management system (CMS) maintenance
 Prezi
 e-commerce set up
 Type 60 wpm
 WordPress
 Speak conversational Russian