This document discusses how technology has impacted businesses, particularly small businesses. It describes how technologies like the internet, mobile apps, and business software have allowed small businesses to reduce costs, improve communication, increase productivity, reach new markets, and automate processes. Specific examples are given of how Netflix and transportation companies have leveraged technologies like streaming, mobile apps, and GPS to transform their business operations and better serve customers. The document concludes by noting some businesses have started using RFID chip implants in employees to tighten security, though privacy concerns remain.
3. The Impact of Technological
Change on Business Activity
Business technology has revolutionized the way
companies conduct business. Small businesses
can implement business technology and level the
playing field with larger organizations.
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4. Importance
Small business owners can use technology to
reduce business costs. Business technology helps
automate back office functions, such as record
keeping, accounting and payroll.
Business owners can also use technology to
create secure environments for maintaining
sensitive business or consumer information.
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5. Features
Business technology can help small businesses
improve their communication processes. Emails,
texting, websites and personal digital products
applications, known as “apps," can help
companies improve communication with
consumers.
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6. Function
Small businesses can increase their employees'
productivity through the use of technology.
Computer programs and business software
usually allow employees to process more
information than manual methods. Business
owners can also implement business technology
to reduce the amount of human labor in business
functions.
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7. Potential
Technology allows small businesses to reach new
economic markets. Rather than just selling
consumer goods or services in the local market,
small businesses can reach regional, national and
international markets. Retail websites are the most
common way small businesses sell products in
several different economic markets.
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8. Consideration
Business technology allows companies to
outsource business function to other
businesses in the national and international
business environment.
Outsourcing can help company’s lower
costs and focus on completing the
business function they do best.
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9. For instance, Transforming
Enterprises through Mobile
Applications
One example of mobile enhancement can be
seen in the emergence of location-based
applications.
Logistics and transportation providers, such as
UPS and FedEx for example, are leveraging
GPS applications to provide their workers with
information to avoid traffic congestions,
propose alternate routes and direct them to
the next pick-up/delivery location.
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10. Mobile Apps as an Example
• Track My Work Force allows employers
to stay connected with your team and to
see where they are in real time.
• Global customers are in the
Pharmaceutical, Construction, Food,
Consumer Goods and Delivery business
and they all have sales representetives
in the field.
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11. Mobile Apps as an Example
Evernote
• This free,
straightforward note-
making app outrivals
most competing apps
thanks to its strong
search capabilities
and effortless
organization.
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12. Mobile Apps as
Google Docs&Sheets
• Google Drive users can access their files with the Google Drive app, but
you'll need the Docs app to edit them or create new Word processing
documents.
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13. How technology changed the
way business in NETFLIX…
When Reed Hastings launched Netflix in
1997, his idea didn't make sense to a lot
of people.
DVD players had only been on the
market for a few months, and many
families were still using VHS tapes to
watch movies.
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14. NETFLIX cont.
By July 2011, more than a decade after
opening its virtual doors, Netflix had more
than 25 million subscribers in the U.S. and
Canada.
Netflix attributes much of this growth to
increased amounts of online streaming
content, availability on a wide range of
electronic devices and strong word-of-
mouth recommendations.
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15. NETFLIX Web Site &
Envelope
The two most visible parts of the Netflix enterprise
are the red mailing envelopes and the Web site.
The patented envelope is essentially an ordinary
mailing envelope with an extra long, removable
flap.
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16. NETFLIX Envelope
The envelope has been through several
revisions as Netflix has refined its shipping
methods and tried to become more
profitable. These include the following:
1. The addition of advertisements on the
back of the flap.
2. The addition of a small slot that displays
the barcode of the disc inside.
3. The removal of instructions on how to
place the disc in the mailer.
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17. Content Streaming on
NETFLIX
When you subscribe to Netflix streaming,
the following Netflix features are available
to you:
An "Instant" queue alongside your "DVD"
queue.
Play" buttons in both your DVD and
"Instant" queues if the content is available
for streaming.
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18. Content Streaming cont
Options throughout the site to "Play" or
"Add to Instant Queue" in addition to the
red "Add" and green "Save" options for the
DVD queue.
Streaming access via more than 200
different devices, including game consoles
(the Wii, Xbox 360 and PS3), mobile
devices (iPhone, iPad and iPod touch), and
Apple TV and Google TV.
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21. RFID (Radio Frequency
Identification)
Some businesses have even begun to use
RFID chip implants in humans to tighten
security. An access control reader detects the
chip's signal and permits the employee access
to the door. But many people are concerned
about privacy issues if this were to become
widespread practice.
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