2010 presentation to the NIH HUG Meeting. Content is based primarily on the Mobile Technology in Education and Libraries session at 2010 Ticer.

1. New Media and Mobile Technology 2010 NIH Handheld Users Group Meeting September 15, 2010 Douglas J. Joubert, NIH Library DIVISION OF LIBRARY SERVICESOFFICE OF RESEARCH SERVICESNATIONAL INSTITUTES OF HEALTHU.S. DEPARTMENT OF HEALTH AND HUMAN SERVICES

2. Outline New Media Ecology Internet a game changer Social Networks In a 2.0 world Mobile and (me…& You) There’s an app(4)that

3. Social Media and Mobile Use The Mobile Difference Older Adults & Social Media Future of Social Relations Millennials: Generation Next Social Media & Young Adults Images, 2010 Pew Internet & American Life Project

4. New Information Ecology Information as it was Information as it is 2010 Pew Internet & American Life Project

5. MediaRoute to homeDisplay TV shows Phone TV Broadcast TV Radio Broadcast radio Stereo News Mail Advertising Newspaper Phone Music Non-electronic Adapted from: Tom Wolzien, Sanford C. Bernstein & Co Traditional Media Ecology

6. New Media Ecology

7. Internet is the Change AgentThe Numbers 2010 Pew Internet & American Life Project

8. Internet is the Change AgentThe Technology 2000 2010 Fast, mobile connections built around Outside Servers and Storage Slow, stationary connections built around My Computer 2010 Pew Internet & American Life Project

9. New Media is…Changing the experience Customization gets better as we create a “daily me” and a “daily us” – iGoogle 31% of US online adults rate a person, product, or service Information proliferates as tagging, rating, and commenting increase The internet has not replaced traditional media but it has fundamentally changed the way we consume and interact with information 2010 Pew Internet & American Life Project

10. New Media is… Changing the way we consume information Efficient grazers Hunters and gatherers: 71% go online specifically to get news/information Information is found serendipitously: 80% of new information is found while they are online doing other things Information receivers: 44% of information is forwarded through email/alerts/SNSs 2010 Pew Internet & American Life Project

11. New Media is… Participatory 42% of respondents say that being able to share information with others is something they look for in a news site 65% look for news sites with links to related material 35% of users value being able to comment on stories Social networks are still there; however, they are changing 2010 Pew Internet & American Life Project

12. Changing Technologies “The proliferation, popularity, and penetration of social media” Expansion of Social Connectivity Changing Social Structures (Networked Individualism) “The transformation of interpersonal social structures” Changing Norms “Boundaries between online and offline becoming blurred” 2010 Wang & Wellman

13. Networked Individualism “Each person is a switchboard, between ties and networks.” Sparsely knit Fragmented Specialized Permeable “Technology is helping individuals to personalize their own community.” 2010 Wang & Wellman

14. Connecting the dots to… MOBILE

15. Digital Technology Needs Maslow's Hierarchy Self-actualization (Understanding the technology) Self-actualization (Personal growth, fulfillment) Esteem (Achievement, status) Esteem (Number of friends, phone) Relationships (Facebook) Relationships (People, social interactions) Communication Comfort (access to services) Safety (Protection, security) Connectivity (Power, wireless) Basic Life Needs (Shelter, food & water) Adam Blackwood – Do more with mobile technology… Jul 29, 2010

16. Digital Students Tech Needs “Upon entering a learning environment, the augmented user looks to solve a scale of ascending needs in order to be more engaged with their environment” Adam Blackwood – Do more with mobile technology… Jul 29, 2010

17. Implementing Mobile “I got skills” Adam Blackwood – Do more with mobile technology… Jul 29, 2010

18. “I got skills” Simple Adam Blackwood – Do more with mobile technology… Jul 29, 2010

19. “I got skills” Significant Adam Blackwood – Do more with mobile technology… Jul 29, 2010

20. “I got skills” Very Significant *PlinkArt has been acquired by Google Adam Blackwood – Do more with mobile technology… Jul 29, 2010 Tito Sierra – Opportunities for Mobile Enhanced Library Services… Jul 29, 2010

21. Adapted from original image, Copyright American Movie Classics Company LLC

22. I Mobile I’m a…? I’m a social

24. Dosing

25. Diseases

26. ICD9 Codes

27. CPT, Codes*

28. Medical dictionary, and calculators*Current Procedural Terminology

29. I Mobile: EpocratesRX

30. I Mobile: EpocratesRX

32. Drug interactions

33. Diseases

34. Clinical procedures

35. Health directory

37. I Mobile: NEJM Articles published online in the last 7 days Medical images Weekly audio summaries Selected clinical videos

38. I Mobile: NEJM

39. I Mobile: Scopus Search across thousands of scholarly journals Save articles Set up and review email alerts Annotate articles with your own notes Share article links through email or twitter

40. I Mobile: Scopus

41. I Mobile: Scopus

43. More journal “detail” than Scopus: outline, full-text, and figures

45. Mobile Computing from the Horizon Report “In the developed world, mobile computing has become an indispensable part of day-to-day life in the workforce, and a key driver is the increasing ease and speed with which it is possible to access the internet from virtually anywhere.” The 2010 Horizon Report, Johnson, L., Levine, A., Smith, R., & Stone, S

46. Contact Me@ Douglas J. Joubert, MS, MLISNational Institutes of Health LibraryPhone: 301-594-6282E-mail: joubertd@mail.nih.govLinkedIn: http://www.linkedin.com/in/douglasjoubertTwitter: http://twitter.com/doujouDC DIVISION OF LIBRARY SERVICESOFFICE OF RESEARCH SERVICESNATIONAL INSTITUTES OF HEALTHU.S. DEPARTMENT OF HEALTH AND HUMAN SERVICES

47. References & Resources(1) Blackwood, A. (2010). Do more,…more effectively with mobile technology: Uses and Strategies. Paper presented at the Digital Libraries à la Carte 2010, Tilburg University. http://www.slideshare.net/AdamRSC/ticer-2010-adam-blackwood Cuddy, C., & Wrynn, P. (2007). Licensing content for PDAs. Journal of Electronic Resources in Medical Libraries, 4(1), 175-184. Ducut, E., & Fontelo, P. (2008). Mobile devices in health education: current use and practice. Journal of computing in Higher Education, 20(2), 59-68.

48. References & Resources (2) Fjeldsoe, B. S., Marshall, A. L., & Miller, Y. D. (2009). Behavior change interventions delivered by mobile telephone short-message service. Am J Prev Med, 36(2), 165-173. Fjeldsoe, B. S., Marshall, A. L., & Miller, Y. D. (2009). Behavior change interventions delivered by mobile telephone short-message service. Am J Prev Med, 36(2), 165-173. Hampton, K., Sessions, L., Ja Her, E., & Rainie, L. (2010). Social Isolation and New Technology: Pew Internet & American Life Project.

49. References & Resources (3) Hua Wang, & Wellman, B. (2010). Social Connectivity in America: Changes in Adult Friendship Network Size From 2002 to 2007. American Behavioral Scientist, 53(8), 1148-1169. Johansson, P. E., Petersson, G. I., & Nilsson, G. C. (2010). Personal digital assistant with a barcode reader--a medical decision support system for nurses in home care. Int J Med Inform, 79(4), 232-242. Johnson, L., Levine, A., Smith, R. S., & Stone, S. (2009). The 2010 Horizon Report: New Media Consortium; EDUCAUSE Learning Initiative.

50. References & Resources (4) Kim, B., & Ball, M. (2010). Mobile Access to Licensed Databases in Medicine & Other Subject Areas. Paper presented at the Handheld Librarian Conference 2. Koufogiannakis, D., Ryan, P., & Dahl, S. (2005). Just Another Format: Integrating Resources for Users of Personal Digital Assistants. Acquisitions Librarian, 17(33/34). Lenhart, A., Ling, R., Campbell, S., & Purcell, K. (2010). Teens and Mobile Phones: Pew Internet & American Life Project.

51. References & Resources (5) Lenhart, A., Purcell, K., Smith, A., & Zickuhr, K. (2010). Social Media & Mobile Internet Use Among Teens and Young Adults: Pew Internet & American Life Project. Macedonia, M. (2007). Generation 3D: Living in Virtual Worlds. Computer, 40(10), 99-101. Madden, M. (2010). Older Adults and Social Media: Pew Internet & American Life Project.

52. References & Resources(6) Mumenthaler, R. (2010). Library Marketing 2.0: Experiences of the ETH-Bibliothek with Social Media. Paper presented at the IFLA Library and Research Services for Parliaments Section Preconference, Stockholm, Sweden. Phua, J., & Lim, T. K. (2008). How residents and interns utilise and perceive the personal digital assistant and UpToDate. BMC Med Educ, 8, 39. Purcell, K. (2010). Leveraging Today’s Mobile and Participatory Information Ecosystem. Paper presented at the Digital Libraries à la Carte 2010, Tilburg University.

53. References & Resources (7) Sierra, T. (2010). Opportunities for Mobile Enhanced Library Services and Collections. Paper presented at the Digital Libraries à la Carte 2010, Tilburg University. Stroud, S. D., Smith, C. A., & Erkel, E. A. (2009). Personal digital assistant use by nurse practitioners: a descriptive study. J Am Acad Nurse Pract, 21(1), 31-38. Vollmer, T. (2010). Libraries and Mobile Technology: An Introduction to Public Policy Considerations (Office of Information Technology Policy, Trans.): American Library Association.

54. References & Resources(8) Vollmer, T., Siy, S., & Hanson, C. (2010). Libraries, Mobile, Policy: A Report Back and Response. Paper presented at the American Library Association 2010 Annual Conference, Washington, DC. Wellman, B., Quan-Haase, A., Boase, J., Chen, W., Hampton, K., Isla de Diaz, I., et al. (2002). Globalization, and Networked Individualism. In M. Tanabe, P. v. d. Besselaar & T. Ishida (Eds.), Digital cities II : computational and sociological approaches : second Kyoto Workshop on Digital Cities, Kyoto, Japan, October 18-20, 2001 : revised papers (pp. xi, 397 p.). Berlin ; New York: Springer.

55. References & Resources(9) Wellman, B., Quan-Haase, A., Boase, J., Chen, W., Hampton, K., Isla de Diaz, I., et al. (2003). The Social Affordances of the Internet for Networked Individualism. Journal of Computer-Mediated Communication, 8(3). Walsh, A. (2010). Blurring the boundaries between our physical and electronic libraries. Paper presented at the Handheld Librarian Conference 2.