Background, interests, strengths, dreams - focus on life sciences w dabbling of product / market development entrepreneurial stuff.

1. Douglas Ross
Story

2. Driving Interests
Medicine
Humanities
Business

3. Background
• Broad success commercially in a variety of:
– company sizes
– therapy areas
– market stages
– product types
• Proven ability to develop:
– businesses
– teams
– people
– functions
– programs
• Aficionado & advocate for continuous learning

4. Word Picture Douglas Ross C.V.

6. Case Study
Product: CRESTOR®
Scenario Type: New Product Launch
Background: Challenge: launch Crestor into a very competitive space dominated
by world’s largest brand Lipitor® in dynamic market
Initiatives: Involved with the global strategy including brand creation
Executed global brand strategy with a twist for Canadian market
Executed market shaping strategies and programs
Co- developed programs with key opinion leaders and key
high potential doctors
Result: 40% Peak Market Share
Leading launch globally
Applicability: Launching product into an established market
Developing company-wide launch process and capabilities
Executing company -wide launch programs
Benefit: Expertise in developing customer readiness, company motivation
and capability, and competitive mindset necessary to compete in a
highly attractive, competitive space

7. Personal Passions

8. Top 5 Strength Themes
• Strategic
• Ideation
• Maximizer
• Input
• Intellection
Gallup’s StrengthFinder 2.0
Personal Report, Aug. 2012

9. Top 5 Strength Themes
• Strategic - create alternative ways to proceed
• Ideation - able to find connections between
seemingly disparate phenomena
• Maximizer - focus on strengths as a way to
stimulate personal and group excellence
• Input - a craving to know more
• Intellection - introspective and appreciate
intellectual discussions
Gallup’s StrengthFinder 2.0
Personal Report, Aug. 2012

10. Stuff I’ve Learned About Myself
• Objective personality; team player
• Thrive with focus; especially large task
(example: launch a brand; build marketing
capacity)
• Grace under pressure; positive & creative in
the face of obstacles

11. Professional Expertise
• Developing products into brands
• Shaping markets
• Molding organizations

12. Design & Innovation Interest
• Marketer’s interest in changing behavior &
delivering a better solution based on strong
customer insights & co-development

14. Dream
• Find or create an
engaging role where I
can add my strengths in
collaboration with
others toward an
outcome that benefits
the most people
possible

15. Dream
• Lifescience company
• Near or early post-
commercialization
• In-house product
development
• Needs commercial skills
& leadership
• Fiduciary terms flexible

16. Alternate Dream
• Start a new business
helping organizations to
build a deep, meaningful
understanding of people
they intend to serve
• Broadly applicable
• Sustainable
• Unique
• Fun

17. Things I’m Doing to Sharpen the Saw
• Stanford
– Social Media Marketing CE course
– BioDesign textbook
– Entrepreneurs Thought Leaders series
• Networking
• Reading