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Beyond	
  Employee	
  Engagement	
                                           Douglas	
  Reid	
  
                                                                                                  	
  
                                                                       douglas.reid@queensu.ca	
  
                                                                                     reidthis.ca	
  
Genera4ng	
  real	
  a5en4on,	
  focus	
  and	
  produc4vity	
  	
                 @douglasreid	
  
Objec8ves	
  
	
  
•  Engagement	
  today	
  and	
  advantage	
  
•  Priori4es	
  for	
  a5en4on,	
  improvement	
  
How	
  we’ll	
  not	
  do	
  this	
  
Engagement:	
  	
  Individual	
  discre8onary	
  effort	
  
Urgency	
  
	
  
Focus	
  
	
  
Intensity	
  
	
  
Enthusiasm	
  
	
  
Persistence	
  
	
  
Proac4vity	
  
	
  
Role	
  Expansion	
  
	
  
Adaptability	
  
What	
  engagement	
  isn’t…	
  


                                   “What	
  do	
  I	
  have	
  to	
  say	
  to	
  
                                   get	
  them	
  to	
  be	
  more	
  
                                   interested	
  in	
  their	
  work,	
  or	
  
                                   even	
  just	
  do	
  what	
  they’re	
  
                                   told,	
  and	
  like	
  it,	
  without	
  
                                   complaining?”	
  
It	
  also	
  isn’t	
  “happiness”.	
  
Engagement	
  is	
  a	
  necessary	
  but	
  
not	
  sufficient	
  condi4on	
  for	
  
survival	
  and	
  growth.	
  
	
  
Engagement	
  does	
  predict	
  
greater	
  resilience.	
  
	
  
Engagement	
  makes	
  a	
  claim	
  on	
  
scarce	
  resources,	
  hence	
  best	
  
approached	
  from	
  perspec4ves	
  
of	
  op8mality	
  and	
  efficiency.	
  
A	
  compe44ve	
  differen8ator	
  
Engagement	
  makes	
  you	
  more	
  
relevant	
  to	
  the	
  future…	
  
Custo
                      willin      mer	
  	
  
                             gness
                                   	
  to	
  pa
   What	
  
                                                y	
  
 outcomes	
  
you’re	
  being	
  
  hired	
  to	
  
   create	
  
                                           ring	
  	
   s	
  
                                      elive 	
  buy
                                    d
                    Co  st	
  of	
   tomer
                     at	
  th e	
  cus
                  wh
Implementa8on	
  happen	
  
	
  primarily	
  by	
  changing	
  	
  
the	
  alloca8on	
  of	
  resources	
  
consistent	
  with	
  objec8ves	
  
Money	
  




Brands,	
  equipment,	
  IP,	
  	
  
licenses,	
  machinery,	
  	
  
informa4on,	
  etc.	
  


                      Any	
  non-­‐human	
  asset	
  
                     of	
  an	
  organiza3on	
  that	
  
                     a	
  manager	
  can	
  deploy	
  	
  
People	
     Skills	
  
Time	
     Dura3on,	
  sequence	
  and	
  	
  
           project	
  choices	
  to	
  which	
  	
  
           you	
  apply	
  the	
  money	
  and	
  	
  
           people	
  that	
  you	
  have	
  
Targets	
  




Resources	
  




                Strategy	
  
DOING	
  
DIFFERENTLY	
  
 WITH	
  LESS	
  
What’s	
  working	
  for	
  you	
  now?	
  
GeYng	
  to	
  We	
  
The	
  power	
  of	
  We	
  
“Culture	
  is	
  the	
  byproduct	
  of	
  
consistent	
  behaviour.”	
  
	
  
ReWork	
  
Fried	
  &	
  Hansson	
  
How	
  We-­‐Centric	
  is	
  Your	
  Culture?	
  

     Compe44ve/exclusion	
                    Co-­‐crea8ng	
      Community	
  /	
  inclusion	
  
     	
                                       	
                  	
  
     Distrust	
  /	
  judging	
               Humanizing	
        Trust	
  /	
  respect	
  /	
  apprecia4on	
  
     	
                                       	
                  	
  
     Stagnant	
  /	
  limi4ng	
               Op8mizing	
         Growth	
  /	
  possibili4es	
  /	
  expanding	
  
     	
                                       	
                  	
  
     Withholding	
  /	
  silos	
              Interac8ng	
        Sharing	
  /	
  exploring	
  
     	
                                       	
                  	
  
     Compe4ng	
  /	
  persuading	
            Catalyzing	
        Wondering	
  /	
  innova4ng	
  
     	
                                       	
                  	
  
     Dictate	
  /	
  control	
                Expressing	
        Encouraging	
  /	
  developing	
  
     	
                                       	
                  	
  
     Compliance	
  /	
  resistance	
          Synchronizing	
     Spirit	
  /	
  commitment	
  /	
  crea4ng	
  




Source:	
  Glaser,	
  Crea3ng	
  We	
  
Reciprocity	
      Having	
  desired	
  
	
                 results	
  (value)	
  
Connec4vity	
      	
  
	
                 Managing	
  what	
  
                                            Equity	
  	
  
Transparency	
     happens	
  
                                            	
  
	
                 (control)	
  
                                            Achievement	
  
Balance	
          	
  
                                            	
  
	
                 Establishing	
  
                                            Camaraderie	
  
Courage	
          what’s	
  real	
  
                   (truth)	
  
Autonomy	
  
	
  
Mastery	
  
	
  
Purpose	
  
Choice	
  
Competence	
  
Meaningfulness	
  
Progress	
  
GeQng	
  There…	
  
20   10
You	
  can’t	
  achieve	
  anything	
  worthwhile	
  
through	
  things	
  that	
  you	
  do	
  “reasonably	
  
well,	
  most	
  of	
  the	
  4me.”	
  

The	
  essen8al	
  ques4ons	
  of	
  strategy	
  are:	
  
	
  
•  Which	
  of	
  our	
  habits	
  are	
  we	
  really	
  
     prepared	
  to	
  change,	
  permanently	
  and	
  
     forever?	
  	
  
•  Which	
  lifestyle	
  changes	
  are	
  we	
  really	
  
     prepared	
  to	
  make?	
  	
  
•  What	
  issues	
  are	
  we	
  really	
  ready	
  to	
  
     tackle?	
  

There	
  is	
  no	
  benefit	
  in	
  claiming	
  to	
  pursue	
  a	
  
goal	
  that	
  everyone	
  can	
  tell	
  you	
  don’t	
  have	
  
the	
  guts	
  to	
  pursue.	
  
You are here."
             "
Where do you want to go next?"
Douglas	
  Reid	
  
                           	
  
douglas.reid@queensu.ca	
  
              reidthis.ca	
  
            @douglasreid	
  
Thank	
  you!	
  	
  

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50 best managed Douglas Reid 2012

  • 1. Beyond  Employee  Engagement   Douglas  Reid     douglas.reid@queensu.ca   reidthis.ca   Genera4ng  real  a5en4on,  focus  and  produc4vity     @douglasreid  
  • 2. Objec8ves     •  Engagement  today  and  advantage   •  Priori4es  for  a5en4on,  improvement  
  • 3.
  • 4. How  we’ll  not  do  this  
  • 5. Engagement:    Individual  discre8onary  effort  
  • 6. Urgency     Focus     Intensity     Enthusiasm     Persistence     Proac4vity     Role  Expansion     Adaptability  
  • 7. What  engagement  isn’t…   “What  do  I  have  to  say  to   get  them  to  be  more   interested  in  their  work,  or   even  just  do  what  they’re   told,  and  like  it,  without   complaining?”  
  • 8. It  also  isn’t  “happiness”.  
  • 9. Engagement  is  a  necessary  but   not  sufficient  condi4on  for   survival  and  growth.     Engagement  does  predict   greater  resilience.     Engagement  makes  a  claim  on   scarce  resources,  hence  best   approached  from  perspec4ves   of  op8mality  and  efficiency.  
  • 11. Engagement  makes  you  more   relevant  to  the  future…  
  • 12.
  • 13. Custo willin mer     gness  to  pa What   y   outcomes   you’re  being   hired  to   create   ring     s   elive  buy d Co st  of   tomer at  th e  cus wh
  • 14.
  • 15.
  • 16. Implementa8on  happen    primarily  by  changing     the  alloca8on  of  resources   consistent  with  objec8ves  
  • 17. Money   Brands,  equipment,  IP,     licenses,  machinery,     informa4on,  etc.   Any  non-­‐human  asset   of  an  organiza3on  that   a  manager  can  deploy    
  • 18. People   Skills  
  • 19. Time   Dura3on,  sequence  and     project  choices  to  which     you  apply  the  money  and     people  that  you  have  
  • 20. Targets   Resources   Strategy  
  • 21. DOING   DIFFERENTLY   WITH  LESS  
  • 22. What’s  working  for  you  now?  
  • 24. The  power  of  We  
  • 25.
  • 26. “Culture  is  the  byproduct  of   consistent  behaviour.”     ReWork   Fried  &  Hansson  
  • 27. How  We-­‐Centric  is  Your  Culture?   Compe44ve/exclusion   Co-­‐crea8ng   Community  /  inclusion         Distrust  /  judging   Humanizing   Trust  /  respect  /  apprecia4on         Stagnant  /  limi4ng   Op8mizing   Growth  /  possibili4es  /  expanding         Withholding  /  silos   Interac8ng   Sharing  /  exploring         Compe4ng  /  persuading   Catalyzing   Wondering  /  innova4ng         Dictate  /  control   Expressing   Encouraging  /  developing         Compliance  /  resistance   Synchronizing   Spirit  /  commitment  /  crea4ng   Source:  Glaser,  Crea3ng  We  
  • 28. Reciprocity   Having  desired     results  (value)   Connec4vity       Managing  what   Equity     Transparency   happens       (control)   Achievement   Balance         Establishing   Camaraderie   Courage   what’s  real   (truth)  
  • 29. Autonomy     Mastery     Purpose  
  • 35.
  • 36. 20 10
  • 37. You  can’t  achieve  anything  worthwhile   through  things  that  you  do  “reasonably   well,  most  of  the  4me.”   The  essen8al  ques4ons  of  strategy  are:     •  Which  of  our  habits  are  we  really   prepared  to  change,  permanently  and   forever?     •  Which  lifestyle  changes  are  we  really   prepared  to  make?     •  What  issues  are  we  really  ready  to   tackle?   There  is  no  benefit  in  claiming  to  pursue  a   goal  that  everyone  can  tell  you  don’t  have   the  guts  to  pursue.  
  • 38. You are here." " Where do you want to go next?"
  • 39. Douglas  Reid     douglas.reid@queensu.ca   reidthis.ca   @douglasreid