This is my presentation on SEO as part of an overall inbound marketing strategy and how many in the industry utilize poor practices that may put your brand at risk.

1. Business Growth Summit
The Dangers of
SEO and How
to Implement a
Flawless
Strategy
Douglas Karr
DK New Media

2. The Problem
SEO is a math problem.
Search is a people problem.

3. The Signs
Volume
Rank
Visitors
Conversions

4. The Rules
Do what says.

5. The Hierarchy
Do what says.
1. Simple Hierarchy
2. Most to Least Important
3. Easy to Navigate
4. Breadcrumbs
5. Sitemaps

6. The Page Structure
Do what says.
1. Page Title
2. URL and Slug
3. H1, H2, H3
4. Social Sharing
5. Imagery/Alt
6. Content/Keywords
Bold/Italic
7. Authorship
8. Comments
9. Call To Action
10. Related Topics

7. Go Often
Do what says.

8. Go Social
Do what says.
1. Integrate Social
Sharing
2. Join Google+
3. Add a Business Page
4. Contributor To
5. Update Often
(Hootsuite)

9. Go Mobile
Do what says.
• Global mobile data traffic grew 70 percent in 2012.
• Last year's mobile data traffic was nearly twelve
times the size of the entire global Internet in 2000.
• Mobile video traffic exceeded 50 percent for the
first time in 2012.
• Mobile network connection speeds more than
doubled in 2012.
• Average smartphone usage grew 81 percent in
2012.
• In 2012, the number of mobile-connected tablets
increased 2.5-fold to 36 million, and each tablet
generated 2.4 times more traffic than the average
smartphone.

10. Go Local
Do what says.
1.Page Title
2.URL
3.Heading
4.Social Sharing
5.Map
6.KML
7.Address
8.Images
9.Geographic Terms
10.Mobile

11. Stop
Don’t do what tells you not to!
Selling links (or entire advertorial pages with embedded links) that pass
PageRank violates our quality guidelines, and Google does take action on
such violations.

12. Shareable Relevant Content

13. Contact Us
DK New Media
120 E Market St, Suite 940
Indianapolis, IN 46204
317.456.2564
info@dknewmedia.com
Marketing Tech Blog
http://www.marketingtechblog.com