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Unlocking the Power of
Cloud Communications
About Crexendo
• Publicly Traded NYSE MKT: EXE – Debt Free
• Headquarted in Tempe, AZ with Regional Offices in Nevada and Utah
• 15 years experience in web-design, development, SEO services, link-
  building and hosted telecommunications
• Ranked a Top 10 SEO company by TopSeo’s.com
• State-of-the-art data center located in Tempe, AZ is host to 14,000+
  voice and data customers
• Live 24x7x365 customer service
• Experienced, award winning team (125+ employees) with and
  Executive team that totals over 200+ combined years of relevant
  industry experience
• Chairman and CEO, Steven G. Mihaylo: an Ernst and Young
  Entrepreneur of the Year award winner and former Founder,
  Chairman and CEO of Inter-Tel Communications- Sold for $720 M.

Free Website Design | Website Marketing Services | Hosted Telecommunications | Network Solutions
Everything Is Moving To The Cloud!

•   Infonetics Research Predicts A Cumulative $377 Billion To Be Spent On Business and SOHO
    VOIP Services Between 2012 and 2016

•   Infonetics Research Estimates the Cloud/VOIP Services Market to Grow to $76 Billion by
    2015

•   Revenue From SIP Voice Services Forecasted to Grow 52% Annually From 2011 to 2015

•   There Has Been a 487% Increase In Average Bandwidth Availability in The Last Two Years

•   Enterprise CPE Telephony Shipments are Declining at a Sharp Rate as Business Move to the
    Cloud


Summary: SMB’s and Enterprises are Evaluating Their Cost Savings and Efficiencies Gained by Moving To Cloud
Communications in a Market Shift That Will Be Permanent.
Growth and Adoption of Hosted Voice Services

       Transition from traditional, premise based PBX
        systems is occurring at unprecedented rates.

 •   By 2015, “60% of all North
     American enterprises will move
     their voice communications to
     the cloud.”*

 •   The IP voice services market is
     growing at 28.8% compound
     annual growth.**

 •   The number of seats for hosted
     business and unified
     communications services is on
     track to more than double
     between 2012 and 2016.
Outsourcing to Cloud Services is Quick, Easy and
                 Cost Effective

   More than 75% of the SMB respondents said
 they were open to technology that makes their
life easier- as their business is deeply dependent
         on large amounts of technology.
    Efficiencies provided by adopting cloud technologies into your business

        Greater Flexibility              Total Cost Reduction
            On-Demand Mobility       Greater Productivity
                          Increased Security
Why the Dramatic Shift to Hosted?
                                                                           Technology
              Economics
                                                                    •   “Live” Updates
    •   Predictable Costs
                                                                    •   Maintenance Free
    •   Standard “Utility” Purchase
                                                                    •   Highest Level of Security
    •   Low OpEx & No CapEx
                                                                    •   Eliminates Complexity
    •   Major Cost Savings!!
                                                                    •   Business Continuity
                                           Geography                •   Robust Feature Sets
                                                                    •   “Plug and Talk” Setup
                               •      Mobility (CrexMo)
                               •      Teleworker Solution
                               •      Multi-Location Connectivity
                               •      Virtual Private Networks
                               •      International Calling




The massive shift to cloud-based, hosted communications comes from the realization that
  telecommunications only powers your business. By outsourcing this critical business
         function, you can get back to focusing on your core business strategy.
Building Your Telecommunications
            Cloud with Crexendo Cloud-Based
                                                                Communications
           Traditional Communications
                                        Data
                                                                        CLOUD
                                        Circuits
 Local
Circuits                                                                      Internet Broadband
                                                                              Circuit
             PBX                 NETWORK

                                                                          ROUTER




Cost Areas                                            Cost Areas
• LocalDial Tone $$           • Data  Lines $$        • Phone/Devices   $
• Long Distance $$            • Internet Service $$   • Internet Service $$
• Phone System $$$            • Cabling Cost $$       • Router/Cabling $
• Maintenance – Per Trip $$
Building Your Telecommunications
       Cloud with Crexendo
Building Your Telecommunications
         Cloud with Crexendo
What You Can Expect:
Building Your Telecommunications
         Cloud with Crexendo
What You Can Expect:
Building Your Telecommunications
         Cloud with Crexendo
World-Class Products:
Building Your Telecommunications
           Cloud with Crexendo
Intuitive Web Interface:
• Visual dashboard for Voicemail,
  messages, email, and inbound fax.

• Visually manage your device, call
  routing, teams, and status.




                                       Network all of your
                                      devices with the click
                                        of your mouse!
Building Your Telecommunications
           Cloud with Crexendo
Setup, Maintenance & Self-Service Made Easy!!




                                                Call Log

300 Phone Management




                       Status
Building Your Telecommunications
            Cloud with Crexendo
Crexendo Mobile (CrexMo ™):
• iPhone and Android Compatible.
• Free International Roaming Calls Back to the U.S.
• Take Your Desktop Phone On the Road with CrexMo™
  Virtual Extensions.
• Use All of the Functions of Your Desktop Phone on Your
  Mobile Device.
• Syncs Directly With Your Crexendo User Portal for Easy
  Setup/ Programming.
Building Your Telecommunications
             Cloud with Crexendo
Crexendo Network Services:
•   Broadband
•   Digital Subscriber Line (DSL)
•   Flexible T-1
•   Internet Access
•   T-1
•   Web Services
•   EOC
•   Cable
•   Cloud VoIP Services
         - DID Services
         - Local Services
         - Toll-Free/800 Services
         - Dedicated Long Distance
Crexendo Digital Telecom - Training and Support
  Crexendo Data Center Best Practices:
  •   Highest security levels
  •   PCI compliance
  •   Nightly site backups and offsite tape rotation
  •   High performance bandwidth
  •   9-level network redundancy
  •   24x7 interior and exterior surveillance
  •   N+1 redundant UPS power backup
  •   On site diesel generators
  •   Advanced fire suppression systems
  •   Redundant fiber entry points
  •   Certified engineers and security professionals on staff

  Crexendo partners include: Apache, Dell, Google, Redhat, F5
  Networks, Oracle Database, Linux, Microsoft AdCenter, Perpetual
  Storage Inc, Sun Microsystems, Verisign, and Scan Alert are a few.

  Crexendo Support:
  •   Available 24x7
  •   Admin and User Training
  •   Assist with provisioning and implementation
UP Program Overview
Sources: emarketer.com | Internetretailer.com | Forrester.com
The path forward….




Sources: emarketer.com | Internetretailer.com | Forrester.com
The Message….
  Clearly, consumers will drive e-commerce into the future, especially where e-retail
 is concerned. In just a few short years, online spending will be more profitable than
       ever, with mobile and social venues allowing consumers to shop at their
                                     convenience.

  For retailers, this means all tools- social networking, website optimization, and
 marketing- must take center stage, otherwise this e-train will roll past them at the
                                     speed of light.

For students, this means more employers demanding “e-commerce readiness!” The
 new wave of business requires that sales and marketing candidates be armed with
         the tools and knowledge to perform critical e-business functions.

“Crexendo and others want to hire your students armed with the applied knowledge of how to
sell and market on the web. This program prepares students to be ready!”
                                                        ~ Steve Mihaylo, Chairman and CEO, Crexendo
Crexendo University Program (UP)
Developing the future of online sales/marketing
Crexendo’s University Program seeks to nurture and teach
students business skills and provide digital tools to help them
succeed post-graduation. In partnership with public and private
institutions, Crexendo UP is being made available to thousands
of students across the U.S.
How?
• Full curriculum solution- a turn-key addition to your
  already existing programs.
• Training and support- learning labs, webinars,
  resources, guides, and customer support.
• Applied learning model- students scope, build,
  develop, optimize and deliver a functioning website
  to a real business.
Why University Administrators Love
Crexendo’s University Program…
• It’s a WIN – WIN – WIN Scenario
    – Students Succeed: Applied learning using practical tools, strategies
       and techniques to deliver a live, functional web presence. Working
       with real businesses gives the students real experience to help
       “connect the dots.”

   – Universities Succeed: Adding to the overall value of a students
     degree is a driving force for adopting Crexendo UP, however
     relationships formed with local businesses during this process also
     prove to be lucrative.

   – Local Businesses Succeed: A functioning web presence has the
      power to redefine the success of a small or medium size
      business. By gaining access to new markets, selling 24x7x365,
      etc. the potential for success multiplies exponentially.
A Community of Teaching and Learning….
“Our students used
Crexendo tools in an
introductory Information

                                  Partnering
Systems class to design
real, usable web pages
for local small
                                  Universities
                                                                                       Cal Poly SLO

businesses, and the
results were fantastic! By
applying the course                                                                BIOLA University
concepts and principles
to businesses in real
time, student learning
was enhanced, and they                                                    Cal State Long Beach
loved learning in a
dynamic situation.”
                                                           University of Nevada,
~ Dean Michael Solt, College of                            Reno
Business, Long Beach State

Check out Dean Solt’s YouTube        Cal State Fullerton
testimonial.
Student Examples:
Why Invest in SEO?
• 93% of online experiences begin with a search
  engine
• Customers click on the top results
• 42% of search users click on the top ranking
  link
• 41% of searches unsuccessful after the first
  page refine their keywords or search engine
   Statistic Sources
   comScore / Pew Internet
   Nielson
   Webxico
   iProspect
   SEOResearcher
Why Invest in SEO?
• 77% of users choose organic over paid listing
  when searching, 67% when purchasing
• When searcher is purchasing organic CT
  generates 25% higher conversion rates
• 70-80% of users ignore paid ads, focusing on
  the organic results
• At least 75% of users never scroll past the first
  page!
Our Goal is Simple
• Optimize

• Increase Rankings

• Increase Traffic

• Optimize Conversions

• Increase Leads

• Increase Sales
Crexendo Web Service Offerings
• On Page SEO - Does your website effectively
  communicate how to categorize your product or service?
• Off Page SEO/Link Building -The Internet is a
  popularity contest – Are you being talked about and
  winning that popularity contest?
•   CRO Consulting - Does your Website Convert Traffic
•   Local SEO Submit - Google Places, Bing Maps
•   Social Media - Facebook, You Tube, Twitter, etc.
•   PPC – Paid Search

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Unlocking Cloud Communications Power

  • 1. Unlocking the Power of Cloud Communications
  • 2. About Crexendo • Publicly Traded NYSE MKT: EXE – Debt Free • Headquarted in Tempe, AZ with Regional Offices in Nevada and Utah • 15 years experience in web-design, development, SEO services, link- building and hosted telecommunications • Ranked a Top 10 SEO company by TopSeo’s.com • State-of-the-art data center located in Tempe, AZ is host to 14,000+ voice and data customers • Live 24x7x365 customer service • Experienced, award winning team (125+ employees) with and Executive team that totals over 200+ combined years of relevant industry experience • Chairman and CEO, Steven G. Mihaylo: an Ernst and Young Entrepreneur of the Year award winner and former Founder, Chairman and CEO of Inter-Tel Communications- Sold for $720 M. Free Website Design | Website Marketing Services | Hosted Telecommunications | Network Solutions
  • 3. Everything Is Moving To The Cloud! • Infonetics Research Predicts A Cumulative $377 Billion To Be Spent On Business and SOHO VOIP Services Between 2012 and 2016 • Infonetics Research Estimates the Cloud/VOIP Services Market to Grow to $76 Billion by 2015 • Revenue From SIP Voice Services Forecasted to Grow 52% Annually From 2011 to 2015 • There Has Been a 487% Increase In Average Bandwidth Availability in The Last Two Years • Enterprise CPE Telephony Shipments are Declining at a Sharp Rate as Business Move to the Cloud Summary: SMB’s and Enterprises are Evaluating Their Cost Savings and Efficiencies Gained by Moving To Cloud Communications in a Market Shift That Will Be Permanent.
  • 4. Growth and Adoption of Hosted Voice Services Transition from traditional, premise based PBX systems is occurring at unprecedented rates. • By 2015, “60% of all North American enterprises will move their voice communications to the cloud.”* • The IP voice services market is growing at 28.8% compound annual growth.** • The number of seats for hosted business and unified communications services is on track to more than double between 2012 and 2016.
  • 5. Outsourcing to Cloud Services is Quick, Easy and Cost Effective More than 75% of the SMB respondents said they were open to technology that makes their life easier- as their business is deeply dependent on large amounts of technology. Efficiencies provided by adopting cloud technologies into your business Greater Flexibility Total Cost Reduction On-Demand Mobility Greater Productivity Increased Security
  • 6. Why the Dramatic Shift to Hosted? Technology Economics • “Live” Updates • Predictable Costs • Maintenance Free • Standard “Utility” Purchase • Highest Level of Security • Low OpEx & No CapEx • Eliminates Complexity • Major Cost Savings!! • Business Continuity Geography • Robust Feature Sets • “Plug and Talk” Setup • Mobility (CrexMo) • Teleworker Solution • Multi-Location Connectivity • Virtual Private Networks • International Calling The massive shift to cloud-based, hosted communications comes from the realization that telecommunications only powers your business. By outsourcing this critical business function, you can get back to focusing on your core business strategy.
  • 7. Building Your Telecommunications Cloud with Crexendo Cloud-Based Communications Traditional Communications Data CLOUD Circuits Local Circuits Internet Broadband Circuit PBX NETWORK ROUTER Cost Areas Cost Areas • LocalDial Tone $$ • Data Lines $$ • Phone/Devices $ • Long Distance $$ • Internet Service $$ • Internet Service $$ • Phone System $$$ • Cabling Cost $$ • Router/Cabling $ • Maintenance – Per Trip $$
  • 8. Building Your Telecommunications Cloud with Crexendo
  • 9. Building Your Telecommunications Cloud with Crexendo What You Can Expect:
  • 10. Building Your Telecommunications Cloud with Crexendo What You Can Expect:
  • 11. Building Your Telecommunications Cloud with Crexendo World-Class Products:
  • 12. Building Your Telecommunications Cloud with Crexendo Intuitive Web Interface: • Visual dashboard for Voicemail, messages, email, and inbound fax. • Visually manage your device, call routing, teams, and status. Network all of your devices with the click of your mouse!
  • 13. Building Your Telecommunications Cloud with Crexendo Setup, Maintenance & Self-Service Made Easy!! Call Log 300 Phone Management Status
  • 14. Building Your Telecommunications Cloud with Crexendo Crexendo Mobile (CrexMo ™): • iPhone and Android Compatible. • Free International Roaming Calls Back to the U.S. • Take Your Desktop Phone On the Road with CrexMo™ Virtual Extensions. • Use All of the Functions of Your Desktop Phone on Your Mobile Device. • Syncs Directly With Your Crexendo User Portal for Easy Setup/ Programming.
  • 15. Building Your Telecommunications Cloud with Crexendo Crexendo Network Services: • Broadband • Digital Subscriber Line (DSL) • Flexible T-1 • Internet Access • T-1 • Web Services • EOC • Cable • Cloud VoIP Services - DID Services - Local Services - Toll-Free/800 Services - Dedicated Long Distance
  • 16. Crexendo Digital Telecom - Training and Support Crexendo Data Center Best Practices: • Highest security levels • PCI compliance • Nightly site backups and offsite tape rotation • High performance bandwidth • 9-level network redundancy • 24x7 interior and exterior surveillance • N+1 redundant UPS power backup • On site diesel generators • Advanced fire suppression systems • Redundant fiber entry points • Certified engineers and security professionals on staff Crexendo partners include: Apache, Dell, Google, Redhat, F5 Networks, Oracle Database, Linux, Microsoft AdCenter, Perpetual Storage Inc, Sun Microsystems, Verisign, and Scan Alert are a few. Crexendo Support: • Available 24x7 • Admin and User Training • Assist with provisioning and implementation
  • 18. Sources: emarketer.com | Internetretailer.com | Forrester.com
  • 19. The path forward…. Sources: emarketer.com | Internetretailer.com | Forrester.com
  • 20. The Message…. Clearly, consumers will drive e-commerce into the future, especially where e-retail is concerned. In just a few short years, online spending will be more profitable than ever, with mobile and social venues allowing consumers to shop at their convenience. For retailers, this means all tools- social networking, website optimization, and marketing- must take center stage, otherwise this e-train will roll past them at the speed of light. For students, this means more employers demanding “e-commerce readiness!” The new wave of business requires that sales and marketing candidates be armed with the tools and knowledge to perform critical e-business functions. “Crexendo and others want to hire your students armed with the applied knowledge of how to sell and market on the web. This program prepares students to be ready!” ~ Steve Mihaylo, Chairman and CEO, Crexendo
  • 21. Crexendo University Program (UP) Developing the future of online sales/marketing Crexendo’s University Program seeks to nurture and teach students business skills and provide digital tools to help them succeed post-graduation. In partnership with public and private institutions, Crexendo UP is being made available to thousands of students across the U.S. How? • Full curriculum solution- a turn-key addition to your already existing programs. • Training and support- learning labs, webinars, resources, guides, and customer support. • Applied learning model- students scope, build, develop, optimize and deliver a functioning website to a real business.
  • 22. Why University Administrators Love Crexendo’s University Program… • It’s a WIN – WIN – WIN Scenario – Students Succeed: Applied learning using practical tools, strategies and techniques to deliver a live, functional web presence. Working with real businesses gives the students real experience to help “connect the dots.” – Universities Succeed: Adding to the overall value of a students degree is a driving force for adopting Crexendo UP, however relationships formed with local businesses during this process also prove to be lucrative. – Local Businesses Succeed: A functioning web presence has the power to redefine the success of a small or medium size business. By gaining access to new markets, selling 24x7x365, etc. the potential for success multiplies exponentially.
  • 23. A Community of Teaching and Learning…. “Our students used Crexendo tools in an introductory Information Partnering Systems class to design real, usable web pages for local small Universities Cal Poly SLO businesses, and the results were fantastic! By applying the course BIOLA University concepts and principles to businesses in real time, student learning was enhanced, and they Cal State Long Beach loved learning in a dynamic situation.” University of Nevada, ~ Dean Michael Solt, College of Reno Business, Long Beach State Check out Dean Solt’s YouTube Cal State Fullerton testimonial.
  • 25.
  • 26. Why Invest in SEO? • 93% of online experiences begin with a search engine • Customers click on the top results • 42% of search users click on the top ranking link • 41% of searches unsuccessful after the first page refine their keywords or search engine  Statistic Sources  comScore / Pew Internet  Nielson  Webxico  iProspect  SEOResearcher
  • 27. Why Invest in SEO? • 77% of users choose organic over paid listing when searching, 67% when purchasing • When searcher is purchasing organic CT generates 25% higher conversion rates • 70-80% of users ignore paid ads, focusing on the organic results • At least 75% of users never scroll past the first page!
  • 28. Our Goal is Simple • Optimize • Increase Rankings • Increase Traffic • Optimize Conversions • Increase Leads • Increase Sales
  • 29. Crexendo Web Service Offerings • On Page SEO - Does your website effectively communicate how to categorize your product or service? • Off Page SEO/Link Building -The Internet is a popularity contest – Are you being talked about and winning that popularity contest? • CRO Consulting - Does your Website Convert Traffic • Local SEO Submit - Google Places, Bing Maps • Social Media - Facebook, You Tube, Twitter, etc. • PPC – Paid Search