Tata AIG General Insurance Company - Insurer Innovation Award 2024
Unica Web Analytics Kpmg June 08
1. Web Analytics Web Analytics Overview KPMG Doug Cockroft Nick Baker eGlobal NZ June 2008
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5. Unica is the Worldwide Leader in EMM Software Dedicated to customer success More resources focused solely on marketing Financially solid and growing Worldwide presence: over 500 enterprise customers and 2,000+ SMB
6. Leading Companies Choose Unica Financial Services Health/Insurance Telecom Travel Retail/Catalog Other Industries Publishing
7. Top Ranked in Gartner Multi-Channel Campaign Management Magic Quadrant Source: Gartner, March 2006 Forrester Research
8. Affinium NetInsight, Used by 1000s of Leading Companies Financial Services Health/Insurance High Tech/Software Retail/Catalog Other Industries Manufacturing Telecom
21. Customer’s Web Site Customers ERP ERP Finance Web Servers IIS, Apache, iPlanet, etc. Page Tags JavaScript, client-side data collection Application Logs Custom logs Sales Customers NetInsight Web DWH Web Sites Unica or Customer Data Stores ETL / UDI Unica & EDWH Results Target Interest ETL ETL ETL Unica Affinium or NetInsight UI or BI NetInsight can ETL into your DWH
But whichever approach you take don’t let the offline effects of your search marketing escape you because otherwise you would really – not – know the true results of your efforts. We have, by the way, a paper in the works with further examples. If you would like us to e-mail that one to you when it becomes available, do come and find me after this session.