Twitter 2.0
•Als PPTX, PDF herunterladen•
1 gefällt mir•335 views
The document provides an overview of how to use Twitter effectively for business purposes. It discusses how to set up a Twitter account, what Twitter is commonly used for, how to produce and consume tweets, analytics and monitoring tools, advanced Twitter features, and social media policies. The document also includes examples of tweets and a discussion of tools like HootSuite and TweetDeck for managing Twitter accounts.
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Andere mochten auch
Ähnlich wie Twitter 2.0
Ähnlich wie Twitter 2.0 (20)
Mehr von Doug Allen
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Twitter 2.0
- 2. Agenda • Getting Started with Twitter • What’s it used for? • Producing Tweets • Consuming Tweets • Analytics and Tracking • Some advanced stuff • Twitter (Social Media) Policies
- 3. Getting Started with Twitter Get an account 160 characters to describe yourself Follow some friends or businesses Twitter will suggest “Popular Accounts” has categories Follow some accounts they follow UN-follow and follow with abandon until you like your set Top three tweet to your phone – the rest follow on the web or phone app Text “follow mileycyrus” from the phone
- 15. What’s it used for? “on the scene” reporting Complaining Items of interest Improving SEO Job postings Announcements Direct messaging Promotions, discounts and special offers Project Updates Customer Service and Support
- 16. Producing Tweets Who does this? Company official tweets CEO, Marketing officers, Innovation managers Employees and customers Your company is part of many conversations What constitutes a “good” tweet? It’s not a waste of time HootSuite for Tweeting
- 17. Type of Twitter Accounts Personal Company Employee Company Face or “Name” Company • Make your Twitter ID recognizable • Think of your “role” when in Twitter • If you manage multiple TwID’s, BE that ID • Create a “personal brand” for you • Help define your organization when you’re them
- 18. Consuming Tweets Finding Feeds to Follow Twellow and twtrland Searching Twitter Google “Google Twitter Search” Using Lists to organize Social Media Monitoring software
- 29. Consuming Tweets Finding Feeds to Follow Twellow Searching Twitter Google “Google Twitter Search” Using Lists to organize Social Media Monitoring software
- 30. • Type in any word or phrase • Type in Twitter ID’s • Type in hashtag words
- 32. Consuming Tweets Finding Feeds to Follow Twellow Searching Twitter Google “Google Twitter Search” Using Lists to organize Social Media Monitoring software
- 33. TWITTER LISTS
- 34. TWITTER LISTS
- 37. Twitter as a part of your Social Media Strategy The Facebook page is becoming more popular than the web page in some industries Blogging allows for detailed information to be shared LinkedIn is where customer, potential employees and partners go to see who is behind the organization Your Pinterest account offers a visual window on your products, services, customers and events Tumblr is a blogging site that’s great for picture and stories combined
- 39. Let’s Look At SOME TWEETS
- 40. Hashtag You use to links tweets around a theme #SouthPole2013 You use to refer to something (an event or place or person or…) #ECJC You want to stress something in your tweet #problemswithteenagers Twitter ID Use to refer to a Twitter account holder Put at the beginning of a tweet to send a direct message
- 41. •
- 46. Why modify a Tweet? • Correct typos (or facts) • Challenge the tweet [put in brackets] • Add or change a Hashtag for others • Change or add URLs • Had to shorten it to add your @handle
- 48. #Geekbeat
- 75. SMM TOOLS (FREE!) •Social Mention •How Sociable •Topsy •Twitonomy
- 78. topsy.com/tweets
- 86. Packaging we designed for our client BAR AU CHOCOLAT #packaging#chocolate #design #foilstamped #japanesewrap vine.co/v/bnurH3YYqLL Check out what you get with the Wii U ZombiU Deluxe Set, coming to US/Can on 2/17! (MSRP $389.99) #Nintendo … vine.co/v/brMzY35nuha New community / food / play area in @hubspot office (aka “Benioff” room).vine.co/v/brqehHIu3EQ www.socialmediaexaminer.com/twitter-vine-creative-uses-for-business
- 95. HOOTSUITE VS. TWEETDECK HOOTSUITE • FREE AND $10PM PRO • BROWER-BASED • HARDER TO LEARN • PRO: UPLOAD BULK TWEETS IN ADVANCE • FAST BROWSER PERFORM • REGULARS + FB BRAND PAGES AND OTHERS • MULTIPLE ACCOUNT TWEETDECK • FREE ONLY • BROWSER AND APPS • EASIER TO LEARN • SCHEDULE TWEETS IN ADVANCE • ADOBE AIR ON DESKTOP • FOR TWITTER MANAGEMENT • SINGLE ACCOUNT SUPPORT
- 96. HOSTING A TWITTER CHAT • Choose a time, day and hashtag • Create a website with instructions for newbies • Advertise and promote • At the appointed time, start Tweeting using the hastag!
- 99. https://dev.twitter.com/cards Add meta tags to your page
- 102. https://dev.twitter.com/cards Add meta tags to your page
- 103. https://ads.twitter.com Gain more followers Pay only when you add a follower via your Promoted Account
- 104. https://ads.twitter.c Reach more peeps With your Tweets Pay only when users engage — clicks on a Tweet, retweets, replies, favorites, and follows
- 107. Huffington Post’s Twinformation Twitter engagement for brands is 17 percent higher on weekends Tweets with image links get 2 times the engagement rate of those without Tweets with less than 100 characters get 17 percent more engagement Twitter's fastest growing demographic is 55-64 year-olds Tweets with hashtags get two times more engagement Your tweets have a 12 times higher chance of being retweeted if you ask for it, and 23 times higher if you actually spell out the word "retweet.“ Tweets that include links are 86 percent more likely to be retweeted http://www.huffingtonpost.com/belle-beth-cooper/10-surprising-new-twitter_b_4387476.html#!
- 108. Doug’s Tweeting Advice Be authentic – Twitter is SOCIAL, not promotional Don’t Tweet unless you’re certain it will make your follower’s day How often? See above 30-50% of your Tweets should have pics (and pics can be graphics) Study competitors – don’t steal, but mimic the best behaviors Use analytics to create an improvement feedback loop http://www.huffingtonpost.com/belle-beth-cooper/10-surprising-new-twitter_b_4387476.html#!
- 109. Twitter Policies (or better yet – Social Media Posting Policies) Employees have personal lives, personal opinions and personal social media accounts Employees have bad memories – it may be hard for them to remember detailed policies Employees have free will – someone will almost certainly do something you and they will regret
- 110. Honestly share positive messages about the organization and it’s product, services and customers Communicate their enthusiasm about stuff going on at work Be genuine when they represent the company Twitter Policies (or better yet – Social Media Posting Policies)
- 111. Whine on social media about their job or co-workers or boss Reveal company plans or secrets Expose company flaws Twitter Policies (or better yet – Social Media Posting Policies)
- 113. Get thoughtful employees involved with Execs and HR. Form a committee to Review the (outdated?) Code of Conduct Create the draft Social Media Guidelines document Ask employees to put a disclaimer in their profile “During the day I’m an engineer at Garmin but my tweets don’t reflect the opinions of Garmin” Identify the Confidential information Privacy – don’t talk about specific people (or projects) Twitter Policies (or better yet – Social Media Posting Policies)
- 115. Social Media Policy • Protect Information • Be Transparent and Disclose • Follow the Law, Follow the Code of Conduct • Be Responsible • Be Nice, Have Fun and Connect • Social Media Account Ownership • If Social Media is part of you job, the account is DELL’s
- 116. Other Policies to Review http://www.ibm.com/blogs/zz/en/guidelines.html Overview (12 bullet points) and details below IBM also publishes their code of conduct http://www.intel.com/content/www/us/en/legal/intel-social- media-guidelines.html Easy to remember “3 Rules of Engagement” Rule 3 – “Use Common Sense”
Hinweis der Redaktion
- http://www.cio.com/article/480318/Twitter_Etiquette_Five_Dos_and_Don_ts_
- http://www.web-strategist.com/blog/2009/07/30/from-corporate-to-personal-the-four-types-of-social-media-profiles/
- Protected tweets – people have to request to follow you and you have to approve them Searchable ONLY by account holder and approved followers
- http://www.socialmediaexaminer.com/small-businesses-twitter-marketing/ IdeaPaint sells an amazing paint product that turns walls into dry-erase boards. It’s a product that appeals to a range of audiences—businesses, parents, artists, etc. IdeaPaint uses Twitter for lead generation by reinforcing its commitment to generating ideas and supporting creativity. Their stream focuses on the collaborative and imaginative spirit a blank whiteboard presents. Anything is possible: business plans, reminders and all kinds of art. The company’s tweets often make mention of the creative process.
- http://www.socialmediaexaminer.com/small-businesses-twitter-marketing/ MendezFuel was in the same boat. The owner of the company has four gas stations and needed to set them apart from the bigger chains. How do you make a business like a gas station in South Florida interesting enough for customers to follow on Twitter? Gas station convenience stores typically carry the same products and those products are generally the same brand. That goes for beer too. As a fan of microbreweries and craft beers, the owner of Mendez Fuel recognized his opportunity. The microbrewery scene in South Florida isn’t as vibrant as in other regions, so it’s harder to come by those beers in a convenience store. By offering them in his stores, he knew his followers were likely to come to his gas stations to get their hands on a frosty and unusual craft beer.
- http://www.socialmediaexaminer.com/small-businesses-twitter-marketing/ Twitter is filled with medical professionals who keep busy with shameless self-promotion. New York City’s Dr. Sinkin belongs in a different category. He’s a dentist who actually engages his followers. Dr. Sinkin uses Twitter’s search function and third-party services to find conversations related to the dental field. When he runs across a tweet related to dentistry, he engages. For example, if he sees a tweet that indicates someone has a toothache, he introduces himself as a dentist and includes a list of remedies to try.
- http://www.socialmediaexaminer.com/small-businesses-twitter-marketing/ How can a domain registrar and brokerage service like Namecheap attract more than 100,000 Twitter followers? They provide the right mix of business and fun. Trivia and giveaways have always been staples of Namecheap’s Twitter feed.
- http://www.smartinsights.com/social-media-marketing/social-media-listening/selecting-social-media-listening-tools/ http://www.brandwatch.com/2012/07/6-free-tools-for-social-media-monitoring-plus-6-more/
- Free account: Tumblr, WordPress, Blogger, Reditt and 8 other social sites unlocked Pro account: Facebook, Twitter, Pinterest, Posterous and 32 other social sites unlocked As little as $3 a month (5 brands) up to $99 per year for 100 brands
- HootSuite can be integrated with Facebook profiles/pages/groups, Twitter, Google+ pages, LinkedIn, Foursquare, WordPress, YouTube, Tumblr, Flickr, Instagram and so many more. The free account with HootSuite will only allow up to five social profiles. Upgrade to a Pro account if you need more than five profiles. For Twitter Only, TweetDeck (owned by Twitter) has better integration. For greater social network support, HootSuite (and Pro in particular) is better
- http://www.forbes.com/sites/stevecooper/2013/09/30/the-ultimate-guide-to-hosting-a-tweet-chat/
- Promoted account https://support.twitter.com/groups/58-advertising/topics/244-about-twitter-ads/articles/282154-what-are-promoted-accounts
- Promoted Tweet https://support.twitter.com/groups/58-advertising/topics/244-about-twitter-ads/articles/142101-what-are-promoted-tweets
- Promoted Trends https://support.twitter.com/articles/282142
- Political Ads https://support.twitter.com/articles/20169454
- http://www.huffingtonpost.com/belle-beth-cooper/10-surprising-new-twitter_b_4387476.html#!
- http://www.huffingtonpost.com/belle-beth-cooper/10-surprising-new-twitter_b_4387476.html#!
- http://www.cio.com/article/499049/Twitter_Tips_How_to_Write_a_Twitter_Policy_for_Your_Employees