2. What we will show
S Communication method
S Questions asked
S Results
S Analysis
S Conclusion
3. Communication Method
S Chosen method for opportunity assessment was a survey
S Target audience is hard to reach by person
S Survey allows to easily gather data and reach target audience
4. The Survey
S This survey was intended to be a very short and not
intrusive questionnaire
S Main objective of survey is to validate our value proposition
S Survey was distributed through social media and fantasy
football forums
5. The Questions
S What is your gender?
S What is your age?
S Do you play or are interested in Fantasy Football (Soccer)?
S Is a Fantasy football website that allows you to choose many leagues and
tournaments from around the world sound as something you would like to play?
S Will a combined global league (players from different leagues) be of interest for you?
S Would a pay to play game mode in which you can earn money be of interest to you?
S Do you believe community forums would add value to our product?
6. The Results
What is your gender?
Male
Female
What is your age?
0-18
18-24
25-34
35-65
Do you play or are interested in
Fantasy Football (Soccer)?
Yes
No
7. The Results
0
5
10
15
20
25
Do you play or are
interested in Fantasy
Football (Soccer)?
Is a Fantasy football
website that allows you
to choose many leagues
and tournaments from
around the world sound
as something you would
like to play?
Will a combined global
league (players from
different leagues) be of
interest for you?
Would a pay to play
game mode in which
you can earn money be
of interest to you?
Do you believe
community forums
would add value to our
product?
Yes
No
8. Analysis
S Distribution method reaches target audience very effectively
S Three out of four of the value propositions by our team are
items of interest
S One of the value propositions, is only of interest to half of
the surveyed
9. Conclusions
S The initial value propositions by the team are accurate and
popular for most of the cases
S A deeper and more thorough analysis is needed to
understand the extent of approval by target audience
S Team should continue to pursue project