I wrote this as a way to show people how to build their personal brand on LinkedIn when they are in the middle of a job search.

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Powerpoint Templates
Crafting Your Personal Brand
with LinkedIn
by Doreen Olson

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What is Branding?

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That is Branding
• Symbols, designs, name, reputation, emotion, tone,
etc.
• Branding for Business
• Branding on a personal level
It’s people working with people that makes
business relationships

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Why should you build your personal brand?
“Be yourself because everyone else is already taken”
~Oscar Wild
Creating a vision for your future & implementing that
vision can lead to:
• A better job
• Better contacts & clients for your company
• Industry recognition
• And more!

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How to create your personal brand vision on LinkedIn
Creating a Killer Profile starts with your brand summary
• Tells your professional story in a way that is catchy & succinct
• Speaks to your target audience
• It must convey
• Knowledge
• Experience
• Your strengths
• What value you can bring to an organization
• Your passion

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How to create your personal brand vision on LinkedIn
Smile for the camera
• Your first impression 24/7
• Clothing colors
• Current style trend
• Dress for success
• Drink water for a healthy glow

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How to create your personal brand vision on LinkedIn
Experience
• Not a dumping ground for your CV
• Link your job to the company
• Start with a position overview
• Use action words & keywords
• Keep it clear & concise
• Front load your achievements
• Ask for recommendations
• Add supporting information & documentation
• Custom URL

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How to create your personal brand vision on LinkedIn
Develop your network
• Create a connection strategy
• Import your contacts
• Be open & available
• Leave your email address
• Promote your URL
• Update your status

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How to create your personal brand vision on LinkedIn
Position yourself as a leader
• Start or join groups
• Share, ask & answer questions
• Leave your email address
• Promote your URL
• Update your status
• Publish content

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How to create your personal brand vision on LinkedIn
Leverage LinkedIn as part of your unified brand
• Business cards
• Resume/cover letter/ references document
• Portfolio
• Blog & website
• Wardrobe
• Email address
• Other social networks

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Making the most of LinkedIn layout
• Summary
• Skills & Endorsements
• Experience
• Volunteer
• Honors & Awards
• Publications
• Additional Information
• Recommendations
• Groups
Source: Jeff Bullas blog

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Making the most of LinkedIn job search
• Register for LinkedIn job search webinars
• Tell your network you are looking for a job
• Use LinkedIn Jobs & advanced job search to search for
specific results
• Save jobs to track opportunites you find
• Follow your target companies
• Find the hiring manager
• Get the 411 on your next boss