2. Social Media Business Practice and
Implementation
Implement the concepts learned in previous
modules to successfully manage Social Media
campaigns, create a social media marketing plan
and effectively run a social media marketing
business.
www.CertificationInSocialMedia.com
3. Social Media Business Options
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Cloud Computing – Google+
SEO Services – SEO Report $500 Five to 10 Pages
Social Media / SEO Outsourcing
Social Media / SEO Consulting
Local Social Media Services
Video Marketing - YouTube
Social Media / SEO Training and Education
Production Services
www.CertificationInSocialMedia.com
4. Social Media Online Businesses
• Adsense & Affiliate Income
– Additional Income from Existing Websites & Blogs
– CJ.com, Linkshare.com
– Independent Affiliate Programs
– 1and1.com
– Clickbank Affiliate
– Best Practices
www.CertificationInSocialMedia.com
5. Social Media Online Businesses
• Amazon and Kindle
– Amazon A-Store
– Amazon Product Line
– Best Practices
www.CertificationInSocialMedia.com
6. Social Media Online Businesses
• Blogging and Content Marketing
• Creating content, Affiliate Marketing and Adsense
Wordpress websites and Blogs
Blogger
• Other Online Marketing Options
RevResponse
Directory Marketing
Selling Ads on Your Websites and Blogs
www.CertificationInSocialMedia.com
7. Managing Social Media Campaigns
• Basic Social Media Campaign
– Opening Facebook, Facebook Business Pages
• LinkedIn Personal Account
– LinkedIn Business Pages
• Google+ and Google+ Business Pages
• Twitter Profiles
• Pinterest, YouTube Channel(s),
www.CertificationInSocialMedia.com
8. Web Design Business
WordPress Web Design
– Easy to Learn
– Growing Popularity & Need
www.CertificationInSocialMedia.com
9. Local Social Media Marketing
– Smartphones – 60%+ of Cell Phone Users
– Businesses Need Help in Marketing
– Confusion about Social Media
– Hyper-local is Hot!
• Yext
www.CertificationInSocialMedia.com
10. Local Social Media Marketing
– Creating an Offer
• Offer 3 Packages – They Will Take the Middle Offer
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Local Sites
Local Directories
Review Sites
Social Media Local
Video Production
www.CertificationInSocialMedia.com
11. Creating a Video and YouTube
Marketing Profit Center
– The Importance of Video
– Video Creation Options
– Subject Matter “Expert”
– Optimizing Uploaded Videos for Income
– Sharing and Embedding Videos
www.CertificationInSocialMedia.com
12. Fiverr and Fiverr Arbitrage
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Logo Design
Facebook “Likes” / Twitter Followers
Video Posting – 30+ Sites
Article Writing (Caution)
YouTube Views, Comments, Likes
www.CertificationInSocialMedia.com
13. Income from Information Products
– What Is An Information Product
– Types of Information Products
• It All Begins with a Book – Write One!
– The Information Product Pipeline
– Producing Information Products
www.CertificationInSocialMedia.com
14. Income from Information Products
– Marketing Information Products
• Give it Away First
• The Free Stuff Sells the Paid Stuff
– What a $97 Product Can do for Your Life!
• Sell 1 per Day x $99 = $36,135 Extra Income
• Sell 1 per Day x $299 = $109,135 Extra Income
www.CertificationInSocialMedia.com
15. Create a Social Media Marketing Plan
• Proposals / Agreements
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Keep them Simple
What are you offering? Detailed
Services Offered
Payment Plan
• Bid High – Offer 3 Options
www.CertificationInSocialMedia.com
16. Social Media Online Businesses
• Signing the Agreement
Turn the Proposal into the Agreement
Add the Responsibilities both Yours and Theirs
Remember that Content is Extra
Payment in Advance / 50%/50%
www.CertificationInSocialMedia.com
17. Tools to Run a Social Media
Marketing Business
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Using Short Cut Tools
– Hootsuite
– Constant Contact – Simple Share
– Fiverr for help
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Browser Tools
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Hootsuite
Pinterest
Delicious
Others
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Publishing and Information Marketing
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Scaling Your Services
www.CertificationInSocialMedia.com