DIY-SEO – Do It Yourself Web Site Optimization Strategies During this session participants will learn how to optimize their sites on the web, how to use meta tags, keywords, description, title, <h1>, <h2>, content, alt-tags in the construction of web sites. Learn the basics of web site hosting, importance of marketing your URL and how to properly set up your web site. Learn the use of keyword research and image optimization, content. How to, or not, work with a web designer. Website versus blogs, and Social Media optimization, and other important SEO topics.  Web site hosting defined – Servers, text files, prices, hosting options  Examining What Google Really Wants  Domain names and URL  Examine your web site to determine if it’s optimized for search engines  Keyword Research  The things that must be on your web site for SEO results o Meta Tags, Keywords, Description, Title, <h1>, <h2>, Content, Alt-Tags  Text Content vs. Flash or Images  Using Google Webmaster Tools  Working with web designers and developers  Options for self-designs and control of your web site  The value and importance of valuable content and keywords  The least HTML you must know  Dos and don’ts of SEO optimization  Web sites versus blogs  The importance of quality backlinks  Sitemaps and Privacy Policy  Other Important Topics for Proper SEO

1. SEO Search Engine
Optimization
“How to Get Your Business
Found on Google – DIY SEO”
Manny Sarmiento
New Media, New Marketing, Inc.
www.NMx2.com

2. Business Coaching
$497 – 4 Hours
• Social Media Marketing
• Internet Marketing
• Search Engine Optimization
• Business Consulting
• Personal One-on-One

3. Website Design
Wordpress Couse
March 18th - $197
• Basic Website Design
• Build Beautiful, Professional Websites
• Free Retakes*
• Includes DVD Classes
www.WordPressWebsiteClasses.com

4. Whole “New” SEO World
• “May Day” – Google Algorithms
• SEO Madness
• Promising You “#1 on Google”
• Today’s SEO World

5. Where SEO Results Really
Come From!
Results
Doral Chamber
QuickBooks Training Courses
WordPress Training Classes

6. How Much Should You
Pay for SEO?
No Need for Monthly
Optimization !!!

7. The Secret to Google!

8. The Secret to Google
is…

9. Are you Sure that You are
Ready to Hear The Secret
to Google!

10. The Secret to Google is…

11. That there is NO Secret to
Google!

12. Google Wants a…
• Real
• Keyword Rich
• Relevant
• Target Market
• Homogenous

13. It All Begins with Your
Web Site!
• Web Page Design History
HTML, Flash, HTML
• HTML, Flash, ASP, etc
HTML is Preferred

14. How Designers Design
• HTML
• WYSIWYG (FrontPage, Dreamweaver)
• Flash
• Photoshop
• Dynamic Web Design
• Template Sites
• Free Web Sites (Beware!)
• Microsoft Office
• Content Management System (CMS)
Joomla, Wordpress – YES!!!

15. Check Your Listings
& Monitor Results
• Google, Bing, Yahoo
• Social Media SEO Results
• Google Alerts
• Check Regularly
• www.localdirectoriesmarketing.com

16. Yes! You Can Design Sites
• WordPress.org
• 1and1.com
“My Business Site”
• GoDaddy Website Builder
• 1and1.com
• My Business Site
• Wix, Other Free Sites (Don’t Do It!)
• WYSIWYG Design Programs
More SEO Control and Content Changes
www.WordPressTrainingAndClasses.com

17. Yes! You Can Design Sites
•WordPress.org
• Responsive
• SEO Friendly
• Aesthetic Pleasing
• Professional Looking
• Plugins
More SEO Control and Content Changes
www.WordPressTrainingAndClasses.com

18. Search Engine Results
Page (SERPS)
How Google Serves Your Pages
• Relevancy to the User
• Over 240+ Factors
• Pageranks (PR) – Number of Backlinks
Backlinks are Ranked by Google

19. Backlinks for SEO
Links:www.nmx2.com
Does not show all backlinks
Shows them at random
Google.com/webmasters
Webmaster Console for Full View of
Backlinks
Negotiate for Relevant Backlinks
Deep Linking
Do Not Pay for Backlinks!

20. Broken Links Backlinks
• “404” Errors
• Server Error Problems
Broken Links
Other Issues Checked
• Tremendous Impact on SEO
• Google Webmaster Tools
• Cleaning up for Google

21. Keywords and Content
Content is Definitely King
Text Based, Relevant Content a Must
Searchable Keywords Included
Keywords – What are People
Searching for to Find You?
Google Keyword Planner
(Search Google for “Keyword Planner”)

22. Keywords and Content
Keyword Research Tool
https://adwords.google.com
Keyword Planner

24. Google Loves a Great URL
• Primary URL
• Page URLs
• Blog and Blog Post URLs
• Press Release URLs
• YouTube Video Title
(Include Keywords in All)

25. What Google Wants!
• Content, Content, Content
• Unique Visitors
• Relevant Backlinks
• Keyword Rich Title
• Keyword Rich Description
• Keyword Meta Tag?
• <H1> <H2>
• Keyword Image Files Names
• Keyword Image Alt-Tags
• Internal Links / External Links
• Sitemap
• A Relevant, Content & Keyword Rich Site

26. Submitting Your Sites
• Submitting Your URLs
• Submitting Your Sitemap
• sitemap.htm
• xml sitemap
www.google.com/webmasters

27. Social Media SEO
• Social Network Posts Drive Traffic
• Social Bookmark Backlinks
“Nofollow” vs. “Dofollow”
• Social Media Site Profiles
• Marking Your Spot on the Web
Keyword Rich Profiles
• Social Media Press Releases
• Blogs
• Tweet Your Website Content vs.
Blog or Articles
• Article Marketing for Backlinks
EzineArticles.com

28. Social Media that Make an
SEO Difference
• YouTube
• Blogs
• Facebook and LinkedIn
The Law of Large Numbers & Traffic
• Google Maps (Places)
• Images (Google Search)
• Social Bookmarks
Delicious, Digg, Technorati, Stumbleupon, others
• Local Directories
Merchant Circle, Google, Yahoo, Bing Local
• www.localdirectoriesmarketing.com
• Do Not Pay for Local Directories Individually!!!

29. The Mechanics of the SEO
Social Media Web
• Social Bookmarks, SB Backlinks, Ping
• Blogs
• Social Media Press Releases
Instant Indexing
• Traffic & Backlinks Increase Rankings
• Monitoring SEO Results
Google Alerts

30. Social Media that Makes
an SEO Difference
• Social Media Press Releases
PRLog.com, 24-7PressRelease.com
As Fast as 7 Minutes
(Demonstration)
• Blogs
Faster Indexing
Ping (Everything)

31. The SEO Keyword Rich
Game Plan
• Optimize Your Web Site
Change URL if Necessary
Long-Tail URL
Optimization Points (240+)
• Change Structure of Your Site
• Create 100 SB/SN “DoFollow” Profiles
• Create YouTube Channel
Upload Videos
• Start a Blogger Blog
Claim and Ping that Blog

32. The SEO Keyword Rich
Game Plan
• Learn Social Media Marketing Skills
• Send a Social Media Press Release
Weekly
• Social Media “Shock and Awe”
Get Busy!
• Create a Game Plan!
• Schedule It!
Get Started Now with Social ,
SEO and “Get Found on
Google”TODAY!

33. New Media, New
Marketing, Inc. Tools
WordPress Course
$197.00
Saturday, Feb. 21 Miami
Personal Consulting
4-Hours Package - $497
www.WordPressTrainingAndClasses.com

34. Social Media Certification
Certified Social Media Marketing
Specialist™ Program
• Earn Professional Credentials
• Increase Your Earnings Potential
• Become More Marketable
• Increase Your Employability
• Start Your Own Social Media
Business
• Learn Highly Marketable Skills
• Coming Soon January 2015

35. New Media, New
Marketing, Inc.
Thank You!
Manny Sarmiento
http://www.nmx2.com
www.