8. Questions! Questions!
• Funded or Bootstrapped?
• Products or Services?
• Breadth or Depth?
• Low-end or high-end?
• Use a platform? Or Be a platform?
• Tools or Applications?
• Improve Existing Product or Build New Product?
• Incremental Innovation or Radical Innovation?
• Established Categories or New Categories?
• Direct Sales or through internet?
9. And More Questions
• What is the business model?
• How does the world know we exist?
• How do we keep up with information?
• How do we validate an idea?
• How do we know what it is worth?
• How do we know that there is a market?
• How do we get your first customer?
• How can we be different?
• What if I am a marketing guy?
• What if I am a techie with no marketing expertise?
• How can we ride a wave? How do I catch one?