Social Media Workshop for Bedok Green Secondary School on 16 March 2015

1. Become a Facebook
Power User
BY DORA CHUA
DORA@SP.EDU.SG
HTTP://WWW.FACEBOOK.COM/MSDORACHUA

2. Introduction
 Dora Chua
 Lecturer at School of Digital Media and Infocomm
Technology (DMIT)
 Teach “Social Media Marketing” to
Diploma in Business Information Technology (DBIT)
Year 1 students
 FB friend me at
 http://www.facebook.com/msdorachua
 Follow my blog entries of DBIT students at
 http://spdbit.blogspot.com
About Lecturer

3. Introduction
 Social Media Marketing is a
Year 1 module in the Diploma
in Business Information
Technology (DBIT)
 Students get to work with real-
life companies such as Marble
Slab Creamery, Chewy Junior
to plan and execute social
media marketing campaigns
for them
About Social Media Marketing

4. Introduction
 The Diploma in Business
Information Technology
(DBIT) is a hybrid course
with a mixture of 60% IT
and 40% Business
modules
 4 focal areas:
 Social Media
 Business analytics
 Web and Mobile apps
 Entrepreneurship
About DBIT

5. Introduction
 Suitable for students who would like the flexibility of pursuing either an IT degree or
Business degree at university level or to enter careers in either field
About DBIT
Tan Shi Hui
BSc Information Management for
Business
University College London

6. Introduction
About DBIT
 Also suitable for students who want to be Technopreneurs like Mark Zuckerberg of
Facebook! 

7. Introduction
 Future careers include business
analysts, social media specialists,
web/ mobile application developers,
and technopreneurs!
About DBIT

8. Introduction
 Visit our website, blogsite and Facebook Page to find out more
About DBIT
DBIT blogDBIT Facebook PageDBIT website

9. QuizTime!
Can you recognise these 3 icons and explain what they represent?
What am I?

10. Profiles/ Groups/ Pages
What are the differences between
a Facebook Profile, a Facebook Group and a Facebook Page?
How are they different?
Facebook Groups
Facebook Profile
Facebook Pages

11. Facebook Profile
• Represent Individual
• Non-commercial use
• Multiple levels of
Privacy controls
Facebook Groups
• Connect family, friends,
team-mates, co-workers
or people with shared
interest
• Three levels of privacy
options
Facebook Pages
• Account to represent an
organisation, business,
brand and public figures
• Posts are usually public
• Has more features than
profiles and groups
What are Profiles/ Groups / Pages?
Profiles/ Groups/ Pages

12. AGENDA
Time Topic
2:15 pm Welcome
2:30 pm FB Profiles, Groups, Pages
3:00 pm Using Facebook Groups
3:30 pm Tea-break
4:00 pm Using Facebook Pages
4:30 pm Using Facebook Advanced Features
5:00 pm Using Facebook Security Features
5:30 pm Home Sweet Home
Programme for today

13. FacebookGroups
Overview
Why use Facebook Groups?
 Use it to have private conversations among your family members, friends, team-mates
etc

14.  Some of the “Bedok Green Secondary” groups I have found
 What is the difference between these groups?
FacebookGroups
BGSS Facebook Groups

15. Privacy Options
What are the privacy options of Facebook
Groups?
 Public: Anyone can join or be added or invited by
a member. Others who are not in the group can
also see who is in the group and what is being
posted in the group
 Closed: Anyone can ask to join or be added or
invited by a member
 Secret: Anyone can join, but they have to be
added or invited by a member
FacebookGroups

16. FacebookGroups
 Visit the URLs below
 https://www.facebook.com/groups/Armadillo.1/
 https://www.facebook.com/groups/Armadillo.2/
 https://www.facebook.com/groups/Armadillo.3/
 Click “Join Group”
Practice Session – Join a FB Group

17. FacebookGroups
a) Go to https://www.facebook.com/groups/
b) Click “Create Group”
c) Select “Closed” group
d) Type in “SMM – Your name” as the group name e.g. “SMM – Anna”
e) Add at least one of your friends to this group
f) Add me to this group via email (msdorachua@gmail.com)
Practice Session – Create a FB Group

18. FacebookGroups
 On the Facebook group you have created, perform the following
customizations:
 Add it to your “Favourites” list
 Edit “Group Settings”
a) Set a user-friendly web address and email
b) Set membership approval and posting permissions
c) Enter descriptive words
Practice Session – Customize a Facebook Group

19. FacebookGroups
File-sharing
Features of the Files section in FB groups
 You can maintain multiple versions of the
same document and your friends can
comment on it

20. FacebookGroups
 Go to https://www.facebook.com/groups/Armadillo.2/
 Step 1: Click on the “Files” section
 Step 2: Click on the words “Download” beside
“Bedok Green Secondary Students.txt” and
save the file to desktop
 Step 3: Add your name and email to this file
and save it
 Step 4: Click on the words “Bedok Green
Secondary Students.txt”
 Step 5: Click on the “Upload New Version” link
and upload the file you have changed
Practice Session – Download / Upload a file
Step 4
Step 5

21. FacebookPages
 How to create a Facebook Business Page
 How to manage Page Roles
 How to customize Facebook Page Information
 How to customize viewing/ posting restrictions
 How to schedule posts on a Facebook Business Page
 How to post milestones / events / offers on a Facebook Business Page
 How to pin or highlight a post
 How to use Facebook Insights
What will we cover

22. FacebookPages
Create a Facebook Business Page
 Go to https://www.facebook.com/pages/create/

23. FacebookPages
 Click on “Settings->Page
Roles”
 Give “Admin” or “Editor”
access to your team
members
Manage Page Roles

24. FacebookPages
 Add Business / Organization
Information Details at “About”
 Add cover photo / profile
photo by clicking on the
camera icon
Customize a Facebook Business Page

25. FacebookPages
 Go to “Settings->General”
 Add/ Remove viewing / posting
restrictions
 Publish / Unpublish Page
 Posting ability (Allow / disallow)
 Targeting and Privacy
 Allow private messaging
 Allow / disallow tagging
 Country / Age restrictions
 Block profanity
Customize a Facebook Business Page

26. FacebookPages
 Facebook allows you to edit drafts, schedule future posts or even backdate posts
on Facebook Pages.
Posting – Scheduling Posts

27. FacebookPages
 You can save drafts and edit them later when you are free
Posting – Scheduling Posts

28. FacebookPages
 Facebook Pages allows three special types of posts:
 Milestones
 Events
 Offers
Milestones, Events, Offers

29. FacebookPages
 Milestones are a
special type of Page
post that let you
highlight key
moments on your
Page's Timeline.
 You can use
milestones to share
important events that
tell the story of what
your Page is about.
Milestones – What are they?
https://www.facebook.com/7Eleven

30. FacebookPages
 Microsoft highlights the achievements they
have made through the years through the
good use of milestones
 You can trace the history of Starbucks through
its milestones
 Similarly, Samsung marks each release of its
flagship phones through milestones
Milestones – Who uses them?

31. FacebookPages
 You can use Milestones
to highlight significant
events for your
 school
 CCA
 favourite K-pop
artiste
Milestones – How can I apply to myself?
https://www.facebook.com/officialpsy

32. FacebookPages
Events – What are they?
 Events are a feature that lets you
 organize gatherings
 respond to invites
 keep up with what your friends
are doing
https://www.facebook.com/ladygaga/events

33. FacebookPages
Events – Who uses them?
 AirAsia uses it to post the information
about its walk-in interviews
 LAMC Productions uses it to post about
the upcoming performances
 CNBlue uses it to post about their concert
dates
https://www.facebook.com/AirAsia/events

34. FacebookPages
 You can use Events to
organise
 class gatherings
 CCA meetings
 sports sessions
 fan-club meet-ups
 You can discover Events to
join at the Explore Events
page!
Events – How can I apply it to myself?
Link

35. FacebookPages
Offers – What are they?
 Offers are a feature that lets
businesses or organizations
share discounts with their fans
Link

36. FacebookPages
Offers – How do they work?
https://www.facebook.com/business/offers

37. FacebookPages
Offers – Who uses them?
 Etude House used it to post a special 10%
discount for the International Women’s
Day just last week
 Texas Chicken used it to post an Offer for
a $1 dessert in Jan 2014
 Challenger used it to post an Offer for $5
Powerbank in Feb 2014
Post Link

38. FacebookPages
 Only Admin / Editors of a Facebook Page can create an offer
 Only available to Facebook Pages with at least 50 Likes
 Pages must also be over 1 month old
 If you cannot create an offer, you may be able to submit an appeal
Offers - Limitations
https://www.facebook.com/help/376886339005158

39. FacebookPages
 Offers are built specifically
for businesses /
organisations to share and
get people talking about
them
 You can use Offers to
increase the response rate
to your surveys / events
 E.g. First 10 people to
respond will get a free gift
Offers – How can I apply it to myself?

40. FacebookPages
 When you create Events on a FB
page, you can specify
 where your guests can get tickets
 who this event should be targeted to by
gender, age, location etc
Events – How to create them?

41. FacebookPages
 You can bring attention to important posts
by pinning them
 The pinned post will move to the top of
your Page's Timeline
 Your pinned post will stay at the top of your
Page's Timeline for 7 days.
 After that, it'll return to the date it was
posted on your Page's Timeline.
Pinned Posts

42. Facebook
Power Features
KEYBOARD SHORTCUTS, EMOJI, POWER SEARCH

43. FacebookEmoji
 Use cool emoticons in your FB posts through pure typing!
Facebook Emoji
EMOTICON NAME SHORTCUT
smile :)
grin :D
cheerful ^_^
sad / frown :(
cry :’(
surprise :O
tongue :p
wink ;)
EMOTICON NAME SHORTCUT
curly lips :3
kiss :*
upset >:(
unsure :
confused o.O
squint -_-
glasses B-)
sunglasses B-|

44. FacebookEmoji
 Cute!
Facebook Emoji
EMOTICON NAME SHORTCUT
like / thumbs up (y)
robot :|]
devil
angel
pacman :v
penguin <(“)
shark (^^^)
poop :poop

45. FacebookEmoji
 Other emoji cannot be typed but can be copied and pasted
Facebook Emoji
EMOTICON NAME SHORTCUT
dislike 👎
Ok! 👌
clapping 👏
left 👈
right 👉
HAND SYMBOLS

46. FacebookEmoji
Facebook Emoji
EMOTICON NAME SHORTCUT
apple 🍎
strawberry 🍓
orange 🍊
watermelon 🍉
tomato 🍅
brinjal 🍆
FRUITS

47. FacebookEmoji
Facebook Emoji
EMOTICON NAME SHORTCUT
Pig 🐷
Elephant 🐘
Cow 🐮
Chicken 🐔
Horse 🐎
Frog 🐸
ANIMALS

48. FacebookEmoji
 Facebook offers pre-defined Emoji in
its Status update options
 E.g. for the “I am feeling _________”
status updates, about 40 “feeling”
words are offered, each with a pre-
selected emoticon
Pre-defined Emoji in Status Updates

49. FacebookEmoji
 Symbols and Emoticons.com – An easy copy-paste
emoticons list for Facebook with tool tips
 GetEmoji.com - A highlight copy-paste emotions list for
Facebook with big sample icons for easy viewing
 Fbicons.net – Pretty comprehensive list of emoticons
arranged in categories
 MessengerRoo
 Emojipedia - Find out the meanings of emoji
Where to get Facebook Emoji lists

50. FacebookKeyboardShortcuts
Browser Shortcut
Access Key
Internet
Explorer (PC)
Alt + #, then
Enter
Firefox (PC) Shift + Alt + #
Chrome (Mac) Ctrl + Opt + #
Safari (Mac) Ctrl + Opt + #
Firefox (Mac) Ctrl + Opt + #
Chrome (Mac) Alt + #
Browser Access Keys
 Facebook has shortcuts (access keys)
for people who only use their
keyboards to navigate or for people
who want to be more productive
 The access keys to access the shortcuts
are different for each browser, so take
note of them at the table on the right!

51. FacebookKeyboardShortcuts
Facebook Keyboard Shortcuts
Action Keys to press (on Chrome)
Go to Timeline Alt + 1
Go to My Profile Alt + 2
Go to Friends Requests Alt + 3
Go to Messages Inbox Alt + 4
Go to Notifications Alt + 5
Go to Account Settings Alt + 6
Go to Activity Log Alt + 7
Go to Facebook’s official Page Alt + 8
Go to Facebook’s Terms and Policies Alt + 9
Go to HELP Alt + 0
 Use these keyboard shortcuts to make you more productive!
On Internet Explorer,
one additional step is
required,
Press ENTER

52. FacebookKeyboardShortcuts
Action Keys to press
Post a new status P
Search /
Scroll down j
Scroll up k
Facebook Keyboard Shortcuts

53. FacebookKeyboardShortcuts
Action Keys to press
Send a new message Alt + m
Show/ Hide keyboard shortcuts Ctrl + q
Facebook Keyboard Shortcuts
Note: Alt+m + Enter does not work in Internet Explorer

54. FacebookKeyboardShortcuts
Browser Access Keys
 Can’t remember all the shortcut keys?
 TIP: Just press ? when you are on the
NewsFeed page
 A screen that shows the shortcuts wil
pop up as shown o nthe right

55.  Just like Google and other search
engines, Facebook has some built-in
power search tools
 Some ‘power searches’ you can do
include:
FacebookPowerSearch
Overview
Get a list of your
friends between a
certain age range
Get a list of
photos taken in a
certain country

56.  Just like Google and other search engines, Facebook has some built-in power
search tools
Find friends who are
18 years old
 Enter “My Friends who are
18 years old”
FacebookPowerSearch
Example 1

57. FacebookPowerSearch
Example 2
Find photos
taken in Korea
 Enter “Photos
taken in Korea”

58. FacebookPowerSearch
Example 3
Find photos
taken in a certain
month
 Enter “Photos taken
in Dec 2014”

59. FacebookPowerSearch
Example 4
Find events
happening in a
certain month
 Enter “Events which
happened in
December 2014”

60. FacebookPowerSearch
Example 5
Find friends of
friends working
in a certain
company
 Enter “Friends of
Friends who work at
Microsoft”

61. FacebookPowerSearch
Example 6
Find friends of friends
studying in a certain school
 Enter “Friends of Friends who
study at Ngee Ann Polytechnic”

62. FacebookPowerSearch
Example 7
Find friends who like animals
 Enter “Friends who like animals”

63. FacebookPowerSearch
Example 8
Find friends who visited a certain country
 Enter “Friends who visited Thailand”

64. FacebookPowerSearch
Example 9
Find friends who are married
 Enter “Friends who are married”

65. FacebookPowerSearch
Example 10
Find apps used by a certain friend
 Enter “Apps used by <name of friend”

66. Facebook
Security Features
7 WAYS YOU CAN PROTECT YOURSELF

67.  Facebook allows you to secure your account with the following protection controls
FacebookSecurityControls
The Seven Layers of Protection

68.  Get an alert when anyone logs into
your account from a new device or
browser
Layer 1: Login Alerts
FacebookSecurityControls

69.  Add 2-factor authentication by
requiring a second code to log in
from unregistered browsers
Layer 2: Login Approvals
FacebookSecurityControls

70.  Use your Facebook app to
get security codes
 Useful when you are
overseas and cannot receive
text messages
Layer 3: Code Generator
FacebookSecurityControls

71.  Use special passwords to
log into your apps instead
of using Facebook
password or Login
Approval codes
Layer 4: App Passwords
FacebookSecurityControls

72.  Pick friends you can call to
help you get back into your
account if you get locked
out
Layer 5: Trusted Contacts
FacebookSecurityControls

73.  Review which browsers you saved as ones you often used
 You won't get notified or have to confirm your identity when logging in from these
devices:
Layer 6: Your browser and apps
FacebookSecurityControls

74.  Facebook allows you to review the
machines that you are logged in at so
as to detect suspicious logins
Layer 7: Where you are logged in
FacebookSecurityControls

75. THE END!
THANK YOU FOR YOUR TIME 