social media, web 2.0

1. Introduction: from broadcasting to social casting
WEB 2.0 REVOLUTION!
BE SOCIAL - Donata Columbro
4th December 2012
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2. THE VIRTUAL REVOLUTION
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3. WHAT IS WEB 2.0
web application features that facilitate
participatory information sharing,
interoperability, user-centered design,
and collaboration
Tim O’ Reilly 2004
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4. NOT IN WORDS ?
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5. WEB 2.0
is what we call...
Us e r
u
ge ne rate d
c o n te n t
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6. WEB 2.0
broadcasting = distribution of audio and video content to a
dispersed audience via any audio or visual mass communications medium
narrow casting = aiming media messages at specific
segments of the public defined by values, preferences, or demographic
attributes
social casting = new ways for content to be
experienced and shared by viewers in an online community.
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7. WHAT HAPPENS TO THE USERS?
When
the people formerly Jay Rosen
known as the
audience employ the
press tools they have in
their possession to
inform one
another, that’s citizen
journalism.
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8. WEB 2.0 FEATURES:
• User-interface, software and storage facilities, all
through their browser. This has been called
"Network as platform" computing
• Users can provide the data that is on a Web 2.0
site and exercise some control over that data.
• "Architecture of participation" that encourages
users to add value to the application as they use it
= comments, share buttons, etc...
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9. WEB 2.0 = SOCIAL
NETWORKS
Facebook
Twitter
YouTube
Flickr
Linkedin
...
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10. WEB 2.0 =
= a website whose users can add, modify, or
delete its content via a web browser using a
simplified markup language or a rich-text
editor.
Wikis are typically powered by wiki software
and are often created collaboratively by
multiple users.
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11. WEB 2.0 =
CROWDSOURCING
is a process that
involves outsourcing
tasks to a distributed
group of people.
A task or problem can
be outsourced to an
undefined public rather
than a specific body,
such as paid
employees.
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12. SOME STATS
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13. SOME STATS
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14. SOME STATS
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15. SOME STATS
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16. WHAT’S NEXT?
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17. WHAT’S NEXT?
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18. = INTERNET OF THINGS
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19. “Imagine everything was
linked...”
http://www.youtube.com/watch?
v=kq8wcjQYW90&feature=bf_n
ext&list=PLD4B1B7AB8011CFB
7
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20. WEB 3.0 FEATURES
real time
geo localization
open data
semantic web
relevance
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21. QUESTIONS?
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22. THANKS!
DONATA COLUMBRO
WWW.TWITTER.COM/DONTYNA
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