Notre Dame Social Media Introduction Class

1. Social Media Intro Class

2. Don Schindler Submariner Mizzou / ND grad been working the internets since 1999

3. SOCIAL MEDIA Click to edit Master SUCKS! title style Click to edit Master text styles

4. Ipsum lorem dolor sit amet Kids adopted it first.

5. Real-Time Forever • Face-to-Face, instant message, and cell phone are real time Real-Time Forever communications but they are also fleeting. • Social Media is real-time communications that can be permanent and spread virally. • Should that scare you? Scares me. • But that doesn’t mean you shouldn’t use it.

6. It screwed up everything. • NO VOICE • NO CONNECTIONS

7. YOUR AUDIENCE HAS AN AUDIENCE AND THEIR AUDIENCE TRUSTS THEM OVER YOU. HOW MANY PEOPLE KNOW THAT HE REALLY DISLIKES BEING HERE?

8. Brand: YOU

9. Who R U? • To (target audience), (your name) is the (blank provider/service) of (blank) delivered through (blank). • To Notre Dame Campus Communicators and employees, Don Schindler is the thought leader for creative marketing and communications solutions in both digital and print.

10. Brand Statement • What are you known for? • What do you want to be known for? • How will this benefit the University and my career?

11. KNOWLEDGE BLOG - OUT OF MY HANDS • KNOWLEDGE • SPEAKER -OUT OF MY MOUTH

12. Click to edit Master title style Click to edit Master text styles

13. Click to edit Master Who do you know and how well? title style Click to edit Master text styles

14. Click to edit Master Twitter Handshake? title style Click to edit Master text styles

15. Click to edit Master <A HREF=“DON KNOWS” TARGET=“_BLANK”>DON KNOWS HOW TO TALK THE TALK”</A> title style Click to edit Master text styles

17. What does your digital presence look like?

18. Who R U? • To (target audience), (your name) is the (blank provider/service) of (blank) delivered through (blank). • To Notre Dame Campus Communicators and employees, Don Schindler is the thought leader for creative marketing and communications solutions in both digital and print.

19. University Social Media Strategy • Goal – Promote and protect • Governance – Guideline – Decision Tree – Monitoring • Education – Classes – Brown Bags – Linkedin Group • Measurement – KPIs

20. Decision Tree

21. smedia@nd.edu

22. Facebook Basics

51. Click to edit Master www.facebook.com/username title style Click to edit Master text styles

54. Linkedin Basics

55. LINKEDIN MAPS CONNECTIONS

80. Twitter Basics

101. Summary • Why is a personal brand important? • Is facebook for friends or business? • Do you have privacy? • What’s the best thing about linkedin? • How would I follow someone on twitter? • Should I be using twitter.com?

102. Credits • Baby ipad - http://brutalgamer.com/wp-content/uploads/2011/11/baby-ipad.jpg • Girls - Real Life - http://4.bp.blogspot.com/_3L5geIMITE4/TD3JrrKaFwI/AAAAAAAAABg/LMq8UKcFS3w/s1600/social_media_clutter+men+talking+2.jpg

Notre Dame Social Media Introduction Class

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