using an example, id show you how to use youtube for your advert with advantages you have

1. Group 3
MARKETING WITH YOUTUBE

2. Google Ad Words for video makes it easy for you to develop YouTube video campaigns for
your business.
Video consumption has been on the rise for quite sometime. However, the
concept of advertising on a video platform such as YouTube still remains
foreign to many businesses.
Unlike traditional (radio, television, or print) channels of advertising, running
an ad on YouTube allows you to connect with potential customers in a
memorable way at the exact moment they perform a keyword search related to
your business. Google’s Ad Words for video system makes it easy for
businesses of all sizes to develop video campaigns for YouTube.
ABOUT YOUTUBE

3. When advertising a product on YouTube, you must make sure that the
advertising materials and message must be clear. An example of a product you
might want to use could be coca cola.
ADVERTISING A PRODUCT WITH
YOUTUBE

4. • The ad must be short so it wont get people bored
• It must be catchy and colorful
• It should send message directly to your audience
• It shouldn’t be confusing
• Ability to persuade your audience
• And must be entertaining
VIDEO FORMAT

5. AN EXAMPE

6. 1. Sign in to YouTube. You do this by clicking the blue "Sign In" button in the
top right of the website or create a YouTube account if you don’t have one.
2. Go to your Video Manager. Do this by clicking your account image in the
top right corner to open up a drop down menu, then select "Video Manager.“
3. Select the video to promote. Find the video you want to promote, it should
be no more than 2 minutes and capture your brand in a fun, interesting way.
If you don't have one, make one first. YouTube offers a variety of online
articles and courses to help with making this video.
4. Promote it. Click the drop-down arrow on the "Edit" button next to the
video you wish to promote, then click the "Promote" option at the very
bottom. After that go through the steps given to you from there to promote
your video on YouTube!
STEPS ON HOW TO ADVERTISE
THE PRODUCT

7. The Audience
Reach. There are over 1 billion unique visits to YouTube each month with
visitors watching over six billion hours of video. Of all the available marketing
channels, YouTube has the potential to reach the largest percentage of the
population.
Targeting. While YouTube’s overall reach is certainly incredible, reach means
nothing if you are not “reaching” the people in your target audience. With
YouTube advertising you can use precision targeting based on demographics,
location, interests, viewing devices (laptop, cell phone, tablet, etc.) and even
time of day to ensure that your message gets in front of the right people
WHY CHOOSING YOUTUBE?

8. Durability. Google Ad words gives you the option of establishing a start and
end date for your video campaign. However, unlike other advertising
campaigns that require an expiration date YouTube ads can run forever. No
matter when a new potential customer begins a search your video message can
be ready to respond.
Affordability. You do not need a large marketing budget to advertise
effectively on YouTube. Google Ad Word's flexible pay-per-view (PPV)
system allows you to set a weekly budget and even determine the maximum
amount you want to pay per view (this is known as max cost-per-view
THE ABILITIES

9. Share-ability. The brilliant combination of video access, sharing, and
community within YouTube and particularly your target audience creates an
opportunity for audience engagement, and consequently business growth, that
is matchless. If a viewer finds your video to be informative or entertaining, or
both, they have the option of sharing it with others. Thus, significantly
expanding the reach of your video.
THE ABILITIES

10. Measurability. One of the greatest benefits of YouTube advertising is the
ability to measure the success of your ad campaign. With traditional
advertising channels it is almost impossible to determine if you have really
reached your target audience. With Google Ad Words you have free access to
analytics reports. These reports include the number of people who have seen
your video and the number of new customers that have connected with your
business through your video, as well as details where these people are coming
from.
Adjustability. Closely related to measurability is adjustability. When you
understand the people interacting with your ad, you can tailor your campaign
to better suit them; thus, increasing your chances of engagement.
THE ABILITIES

11. THANK YOU.