Instagram launched the Stories feature in August 2016, and it’s really taken off since. At first, it was viewed simply like a copy of Snapchat, but it’s now far surpassed it. The newest benefit to Instagram Stories is that nonprofit organizations can now use Instagram to secure donations. Since May 2019, there are donation stickers on the stories of verified Instagram nonprofits, which allows supporters to raise funds. Here are some helpful suggestions for nonprofits who are using Instagram Stories or are looking to do so in the future.

1. BEST PRACTICES FOR NONPROFITS ON
INSTAGRAM STORIES

2. The newest benefit to Instagram Stories is that
nonprofit organizations can now use Instagram
to secure donations. Since May 2019, there are
donation stickers on the stories of verified
Instagram nonprofits, which allows supporters
to raise funds

3. Instagram Stories In Brief
The Stories feature on Instagram is a way for users to post photos and
videos that have an expiry date of 24 hours before they disappear. Every
media item will show for 10 seconds automatically, whether a photo or
video, and then the user will go to the next account Story

4. Stories Highlights
Stories will disappear from your profile by
default. However, you can choose to save
your favorite Stories as Highlights that appear
on your profile

5. Stickers and Gifs
Instagram Stories have a lot of permissions that are possible, including a
diverse selection of filters. You can also create text overlay, add stickers,
gifs, geotags, hashtags, and much more

6. Text Features
You can use text-only features if you prefer,
especially if it’s simple and you just want to
get your Story out there

7. Stories are a good way to bypass the Instagram
algorithm and get your content seen. Since 2016,
the algorithm has filtered the feeds of its users to
show them only the posts that are most likely to
get their interest at the top. That means that pages
can get “lost” in the app if your followers are only
casually interested in the topic

8. WAYS OF USING
STORIES FOR
Telling a Story
Your Instagram profile is
usually comprised of photos
that are planned, posed, and
polished, but Stories show
live events or ideas and you
can tell stories through
successive videos.”
Pin Highlights
You can start with three to
five highlights which show
different aspects of the work
you do, including the impact,
your supporters, your
mission statement, recent
campaigns, and events
Analytics
Find out when they’re active
on the platform, what
demographics they are, how
your content is doing, and
more
Connect With Your Audience
Stories are a great tool to
connect with your audience.
You can encourage your
supporters to respond to
your story and send you a
message

9. Looking at Other Nonprofit Stories
International Rescue CommitteeDo Something

10. https://donorbox.org/nonprofit-blog/nonprofits-using-
instagram-stories/
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