1. Legal Blogging How to Educate and Attract New Clients A Conversation with Grant Griffiths

2. To Blog . . . --build trust & reputation --educate your audience --answer their questions --generate business

3. Or Not to Blog Professional Service Firms --don’t want to admit they must market at all --reluctant to try something new --don’t want to give away anything free

4. Talk With Your Audience

5. Focus on Your Target Market What is your legal practice area? What segment of the market do you want to serve? What information do they need to do their jobs?

6. Good Content – Exchange Information Clients Have Questions Answer Them Where do I go? What do I do? What are the rules? In person & Online Give information Provide Solutions Help them through process Same questions are online

8. Dedicate blogging time on your calendar

9. Create Editorial Calendar to schedule posts

12. Become a source of information on those channels

13. Follow FLEE

14. Find your conversations

15. Listen to those conversations

16. Engage in the conversations

17. Encourage your audience