Excercise done for the on-line Crash Course on Creativity (Stanford Venture lab by Professor Tina Seelig) - assignment #2. The QT8 market is located in Milan, Italy, in a neighboroud that was the revolutionary result of a very creative team of architect leaded by Bottoni within the VIII Triennale exibition.

1. In my neighborhood there was
a MARKET
When I was a boy Lost “M” Where
I was used to buy I’ll go to
here: bread , milk, shop?
eggs, cheese,
(paper) notebook Pleasant
(walking distance!) near park
Art or
Food?
Public owned
service Typical elder
resident, no car

2. A few months ago: The last days
Poor One of
lightening, the last
smell of old shops
Dust,
Closed empty
doors shelves,
It was the Economic
Downturn & Competition
from Larger Malls…

3. Amarcord = memory of the past
Smell of
fresh bread:
“MICHETTA”
QT8
market!
Milk tetrapack Hill of the green
like LEGO… park near the
QT8 market…
Core values:
1) You could walk there to shop and meet other people
2) Shopkeepers talked to you, some where friends, too

4. What’s happened a few monts ago
A public competition
by the City Council for: The first short supply chain market
a SMART Market…
… the Outcome 

5. An entrepreneur is betting on it…
… and a local neighborhood
committee was involved, too! 
Let’s
Dream
Translation: We can
plan togheter the
new local Market

6. Slow Food & Coldiretti Farmers’ markets
1. Farmers not sellers: meet
who made it, learn how
2. You can see, smell, TASTE it
3. Lost flavors, traditional food
re-discovery, healthy
4. You ARE what you EAT

7. A TERRIFIC vision for an organic,
sustainable, QT8 MARKET that it is
also a cultural & human friendly space
New QT8 MARKET
rendering
Think about:
Also Grom and eatitaly started small !

8. But meanwhile? A temporary Food &
Craft Market in the parking lot !
QT8 temporary Farmer Market
Ciclofficina: Get
your Byke repaired

9. Doesn’t look better even in autumn? 
To NOW
From Past
WoW !

10. What’s about Organic Food
@ your home + eco-delivery by bike ?
The Farmer’s box
home delivery

11. What also? Sustainable E-commerce and
social networking to re-design shopping
Share passion for
sustainability
Green Procurement
Build a network
Find where to buy
Think Global
Act Local

12. You know: the on-line marketplace is
“CUSTOMER CENTRIC” – ex.: Amazon

13. Empowered
Radical Transparency customer 
In US only, when
in Europe, too?

14. Thank You !
• Done for the home-work #2 of the GREAT:
• By Donato
thanks to inspiration from: