Requests vs. requirements
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If you are not a product owner or a product manager, but you care about software products, this might be interesting
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Requests vs. requirements
- 2. Have you ever heard of... “The customer said that the feature does not resolve his problem. “But we did what he asked for!”
- 3. Sort Alerts I want to sort alerts by sender. I need to sort by attributes. Sender must be the first column. How is it possible you cannot sort alerts? Request example
- 4. Sort Alerts I want to sort alerts by sender. I need to sort by attributes. Sender must be the first column. How is it possible you cannot sort alerts? Why do you need to sort alerts? Filter Alerts Tina gets many alerts but she only needs to know about the ones requiring action on her part so that she does not miss important ones by browsing among hundreds of them.
- 5. Sort Alerts I want to sort alerts by sender. I need to sort by attributes. Sender must be the first column. How is it possible you cannot sort alerts? See the difference? Filter Alerts Tina gets many alerts but she only needs to know about the ones requiring action on her part so that she does not miss important ones by browsing among hundreds of them. Request Requirement
- 6. Customer is telling us the solution All solutions make sense per se We need to understand the problem that the customer needs to solve Solution vs. problem
- 7. Customers often have a narrow perspective The latest pain in a specific scenario We need to elicit the root cause of the problem. Solution vs. problem
- 8. Ask 5 times WHY ▪ Why it is important for you ? ▪ Why you want this and not that? ▪ What happens if not we do it this other way? ▪ What is the worst thing that can happen if not implemented? ▪ Why user X complains? Is it this or maybe that? The root cause. How do we get it?
- 9. Then: You will recognize when you have got the root cause And the customer will too! So, Tina gets upset because she gets so many alerts that she misses the ones she should act upon immediately? Yes! That’s it!
- 10. The customer is not using the feature! - Feature works only in one of the many scenarios - Feature does not address the problem end-to-end - The customer demanded a feature that they didn't really need Features built w/o the problem in mind
- 11. Describe a user persona that needs to resolve a problem so that she gets a benefit As a <Persona> I want to <Intent> so that <Valuable> The formula
- 12. As a <Persona> I want to <Intent> so that <Valuable> The formula Filter Alerts Tina gets many alerts but she only needs to know about the ones requiring action on her part so that she does not miss important ones by browsing among hundreds of them.
- 13. WHO WHAT BENEFIT Persona Want to accomplish Why important? Value provided
- 14. Are easier to: - Prioritize - Agree upon - Compare/group with others (patterns, use cases) - Design for - Providing better and faster estimates The formula provides requirements that
- 15. A1 B1 C1 D1 E1 F1 G1 H1 L1 K1 R1 S1 P1 T1 W1 Z1 A1 B1 C1 D1 E1 A1 A2 B2 C2 D2 E2 F2 G2 H2 L2 K2 R2 S2 P2 T2 W2 Z2 A2 B2 C2 D2 E2 A2 A3 B3 C3 D3 E3 F3 G3 H3 L3 K3 R3 S3 P3 T3 W3 Z3 A3 B3 C3 D3 E3 A3 A4 B4 C4 D4 E4 F4 G4 H4 L4 K4 R4 S4 P4 T4 W4 Z4 A4 B4 C4 D4 E4 A4 A5 B5 C5 D5 E5 F5 G5 H5 L5 K5 R5 S5 P5 T5 W5 Z5 A5 B5 C5 D5 E5 A5 A6 B6 C6 D6 E6 F6 G6 H6 L6 K6 R6 S6 P6 T6 W6 Z6 A6 B6 C6 D6 E6 A6 A7 B7 C7 D7 E7 F7 G7 H7 L7 K7 R7 S7 P7 T7 W7 Z7 A7 B7 C7 D7 E7 A7 A8 B8 C8 D8 E8 F8 G8 H8 L8 K8 R8 S8 P8 T8 W8 Z8 A8 B8 C8 D8 E8 A8 A9 B9 C9 D9 E9 F9 G9 H9 L9 K9 R9 S9 P9 T9 W9 Z9 A9 B9 C9 D9 E9 A9 A10 B10 C10 D10 E10 F10 G10 H10 L10 K10 R10 S10 P10 T10 W10 Z10 A10 B10 C10 D10 E10 A10 A11 B11 C11 D11 E11 F11 G11 H11 L11 K11 R11 S11 P11 T11 W11 Z11 A11 B11 C11 D11 E11 A11 A12 B12 C12 D12 E12 F12 G12 H12 L12 K12 R12 S12 P12 T12 W12 Z12 A12 B12 C12 D12 E12 A12 A13 B13 C13 D13 E13 F13 G13 H13 L13 K13 R13 S13 P13 T13 W13 Z13 A13 B13 C13 D13 E13 A13 A14 B14 C14 D14 E14 F14 G14 H14 L14 K14 R14 S14 P14 T14 W14 Z14 A14 B14 C14 D14 E14 A14 A15 B15 C15 D15 E15 F15 G15 H15 L15 K15 R15 S15 P15 T15 W15 Z15 A15 B15 C15 D15 E15 A15 A16 B16 C16 D16 E16 F16 G16 H16 L16 K16 R16 S16 P16 T16 W16 Z16 A16 B16 C16 D16 E16 A16 A17 B17 C17 D17 E17 F17 G17 H17 L17 K17 R17 S17 P17 T17 W17 Z17 A17 B17 C17 D17 E17 A17 A18 B18 C18 D18 E18 F18 G18 H18 L18 K18 R18 S18 P18 T18 W18 Z18 A18 B18 C18 D18 E18 A18 A19 B19 C19 D19 E19 F19 G19 H19 L19 K19 R19 S19 P19 T19 W19 Z19 A19 B19 C19 D19 E19 A19 A20 B20 C20 D20 E20 F20 G20 H20 L20 K20 R20 S20 P20 T20 W20 Z20 A20 B20 C20 D20 E20 A20 A21 B21 C21 D21 E21 F21 G21 H21 L21 K21 R21 S21 P21 T21 W21 Z21 A21 B21 C21 D21 E21 A21 A22 B22 C22 D22 E22 F22 G22 H22 L22 K22 R22 S22 P22 T22 W22 Z22 A22 B22 C22 D22 E22 A22 A23 B23 C23 D23 E23 F23 G23 H23 L23 K23 R23 S23 P23 T23 W23 Z23 A23 B23 C23 D23 E23 A23 A24 B24 C24 D24 E24 F24 G24 H24 L24 K24 R24 S24 P24 T24 W24 Z24 A24 B24 C24 D24 E24 A24 A25 B25 C25 D25 E25 F25 G25 H25 L25 K25 R25 S25 P25 T25 W25 Z25 A25 B25 C25 D25 E25 A25 A26 B26 C26 D26 E26 F26 G26 H26 L26 K26 R26 S26 P26 T26 W26 Z26 A26 B26 C26 D26 E26 A26 A27 B27 C27 D27 E27 F27 G27 H27 L27 K27 R27 S27 P27 T27 W27 Z27 A27 B27 C27 D27 E27 A27 A28 B28 C28 D28 E28 F28 G28 H28 L28 K28 R28 S28 P28 T28 W28 Z28 A28 B28 C28 D28 E28 A28 Requests - fact: there are many
- 16. A1 B1 C1 D1 E1 F1 G1 H1 L1 K1 R1 S1 P1 T1 W1 Z1 A1 B1 C1 D1 E1 A1 A2 B2 C2 D2 E2 F2 G2 H2 L2 K2 R2 S2 P2 T2 W2 Z2 A2 B2 C2 D2 E2 A2 A3 B3 C3 D3 E3 F3 G3 H3 L3 K3 R3 S3 P3 T3 W3 Z3 A3 B3 C3 D3 E3 A3 A4 B4 C4 D4 E4 F4 G4 H4 L4 K4 R4 S4 P4 T4 W4 Z4 A4 B4 C4 D4 E4 A4 A5 B5 C5 D5 E5 F5 G5 H5 L5 K5 R5 S5 P5 T5 W5 Z5 A5 B5 C5 D5 E5 A5 A6 B6 C6 D6 E6 F6 G6 H6 L6 K6 R6 S6 P6 T6 W6 Z6 A6 B6 C6 D6 E6 A6 A7 B7 C7 D7 E7 F7 G7 H7 L7 K7 R7 S7 P7 T7 W7 Z7 A7 B7 C7 D7 E7 A7 A8 B8 C8 D8 E8 F8 G8 H8 L8 K8 R8 S8 P8 T8 W8 Z8 A8 B8 C8 D8 E8 A8 A9 B9 C9 D9 E9 F9 G9 H9 L9 K9 R9 S9 P9 T9 W9 Z9 A9 B9 C9 D9 E9 A9 A10 B10 C10 D10 E10 F10 G10 H10 L10 K10 R10 S10 P10 T10 W10 Z10 A10 B10 C10 D10 E10 A10 A11 B11 C11 D11 E11 F11 G11 H11 L11 K11 R11 S11 P11 T11 W11 Z11 A11 B11 C11 D11 E11 A11 A12 B12 C12 D12 E12 F12 G12 H12 L12 K12 R12 S12 P12 T12 W12 Z12 A12 B12 C12 D12 E12 A12 A13 B13 C13 D13 E13 F13 G13 H13 L13 K13 R13 S13 P13 T13 W13 Z13 A13 B13 C13 D13 E13 A13 A14 B14 C14 D14 E14 F14 G14 H14 L14 K14 R14 S14 P14 T14 W14 Z14 A14 B14 C14 D14 E14 A14 A15 B15 C15 D15 E15 F15 G15 H15 L15 K15 R15 S15 P15 T15 W15 Z15 A15 B15 C15 D15 E15 A15 A16 B16 C16 D16 E16 F16 G16 H16 L16 K16 R16 S16 P16 T16 W16 Z16 A16 B16 C16 D16 E16 A16 A17 B17 C17 D17 E17 F17 G17 H17 L17 K17 R17 S17 P17 T17 W17 Z17 A17 B17 C17 D17 E17 A17 A18 B18 C18 D18 E18 F18 G18 H18 L18 K18 R18 S18 P18 T18 W18 Z18 A18 B18 C18 D18 E18 A18 A19 B19 C19 D19 E19 F19 G19 H19 L19 K19 R19 S19 P19 T19 W19 Z19 A19 B19 C19 D19 E19 A19 A20 B20 C20 D20 E20 F20 G20 H20 L20 K20 R20 S20 P20 T20 W20 Z20 A20 B20 C20 D20 E20 A20 A21 B21 C21 D21 E21 F21 G21 H21 L21 K21 R21 S21 P21 T21 W21 Z21 A21 B21 C21 D21 E21 A21 A22 B22 C22 D22 E22 F22 G22 H22 L22 K22 R22 S22 P22 T22 W22 Z22 A22 B22 C22 D22 E22 A22 A23 B23 C23 D23 E23 F23 G23 H23 L23 K23 R23 S23 P23 T23 W23 Z23 A23 B23 C23 D23 E23 A23 A24 B24 C24 D24 E24 F24 G24 H24 L24 K24 R24 S24 P24 T24 W24 Z24 A24 B24 C24 D24 E24 A24 A25 B25 C25 D25 E25 F25 G25 H25 L25 K25 R25 S25 P25 T25 W25 Z25 A25 B25 C25 D25 E25 A25 A26 B26 C26 D26 E26 F26 G26 H26 L26 K26 R26 S26 P26 T26 W26 Z26 A26 B26 C26 D26 E26 A26 A27 B27 C27 D27 E27 F27 G27 H27 L27 K27 R27 S27 P27 T27 W27 Z27 A27 B27 C27 D27 E27 A27 A28 B28 C28 D28 E28 F28 G28 H28 L28 K28 R28 S28 P28 T28 W28 Z28 A28 B28 C28 D28 E28 A28 Hey! It’s FERRARI asking for it! They are not stupid! Just do it! We have to do it or we’ll lose the customer No feature, no deal. I cannot sell without it This is easy. I will implement it. Which ones do we take to the product?
- 17. A1 B1 C1 D1 E1 F1 G1 H1 L1 K1 R1 S1 P1 T1 W1 Z1 A1 B1 C1 D1 E1 A1 A2 B2 C2 D2 E2 F2 G2 H2 L2 K2 R2 S2 P2 T2 W2 Z2 A2 B2 C2 D2 E2 A2 A3 B3 C3 D3 E3 F3 G3 H3 L3 K3 R3 S3 P3 T3 W3 Z3 A3 B3 C3 D3 E3 A3 A4 B4 C4 D4 E4 F4 G4 H4 L4 K4 R4 S4 P4 T4 W4 Z4 A4 B4 C4 D4 E4 A4 A5 B5 C5 D5 E5 F5 G5 H5 L5 K5 R5 S5 P5 T5 W5 Z5 A5 B5 C5 D5 E5 A5 A6 B6 C6 D6 E6 F6 G6 H6 L6 K6 R6 S6 P6 T6 W6 Z6 A6 B6 C6 D6 E6 A6 A7 B7 C7 D7 E7 F7 G7 H7 L7 K7 R7 S7 P7 T7 W7 Z7 A7 B7 C7 D7 E7 A7 A8 B8 C8 D8 E8 F8 G8 H8 L8 K8 R8 S8 P8 T8 W8 Z8 A8 B8 C8 D8 E8 A8 A9 B9 C9 D9 E9 F9 G9 H9 L9 K9 R9 S9 P9 T9 W9 Z9 A9 B9 C9 D9 E9 A9 A10 B10 C10 D10 E10 F10 G10 H10 L10 K10 R10 S10 P10 T10 W10 Z10 A10 B10 C10 D10 E10 A10 A11 B11 C11 D11 E11 F11 G11 H11 L11 K11 R11 S11 P11 T11 W11 Z11 A11 B11 C11 D11 E11 A11 A12 B12 C12 D12 E12 F12 G12 H12 L12 K12 R12 S12 P12 T12 W12 Z12 A12 B12 C12 D12 E12 A12 A13 B13 C13 D13 E13 F13 G13 H13 L13 K13 R13 S13 P13 T13 W13 Z13 A13 B13 C13 D13 E13 A13 A14 B14 C14 D14 E14 F14 G14 H14 L14 K14 R14 S14 P14 T14 W14 Z14 A14 B14 C14 D14 E14 A14 A15 B15 C15 D15 E15 F15 G15 H15 L15 K15 R15 S15 P15 T15 W15 Z15 A15 B15 C15 D15 E15 A15 A16 B16 C16 D16 E16 F16 G16 H16 L16 K16 R16 S16 P16 T16 W16 Z16 A16 B16 C16 D16 E16 A16 A17 B17 C17 D17 E17 F17 G17 H17 L17 K17 R17 S17 P17 T17 W17 Z17 A17 B17 C17 D17 E17 A17 A18 B18 C18 D18 E18 F18 G18 H18 L18 K18 R18 S18 P18 T18 W18 Z18 A18 B18 C18 D18 E18 A18 A19 B19 C19 D19 E19 F19 G19 H19 L19 K19 R19 S19 P19 T19 W19 Z19 A19 B19 C19 D19 E19 A19 A20 B20 C20 D20 E20 F20 G20 H20 L20 K20 R20 S20 P20 T20 W20 Z20 A20 B20 C20 D20 E20 A20 A21 B21 C21 D21 E21 F21 G21 H21 L21 K21 R21 S21 P21 T21 W21 Z21 A21 B21 C21 D21 E21 A21 A22 B22 C22 D22 E22 F22 G22 H22 L22 K22 R22 S22 P22 T22 W22 Z22 A22 B22 C22 D22 E22 A22 A23 B23 C23 D23 E23 F23 G23 H23 L23 K23 R23 S23 P23 T23 W23 Z23 A23 B23 C23 D23 E23 A23 A24 B24 C24 D24 E24 F24 G24 H24 L24 K24 R24 S24 P24 T24 W24 Z24 A24 B24 C24 D24 E24 A24 A25 B25 C25 D25 E25 F25 G25 H25 L25 K25 R25 S25 P25 T25 W25 Z25 A25 B25 C25 D25 E25 A25 A26 B26 C26 D26 E26 F26 G26 H26 L26 K26 R26 S26 P26 T26 W26 Z26 A26 B26 C26 D26 E26 A26 A27 B27 C27 D27 E27 F27 G27 H27 L27 K27 R27 S27 P27 T27 W27 Z27 A27 B27 C27 D27 E27 A27 A28 B28 C28 D28 E28 F28 G28 H28 L28 K28 R28 S28 P28 T28 W28 Z28 A28 B28 C28 D28 E28 A28 13 requests from 3 top customers 13 features - often inconsistent with each other 3 happier customers (IF requests prioritized, captured, designed and build right) Hardly a better product (usually the contrary) Which ones?
- 18. A1 B1 C1 D1 E1 F1 G1 H1 L1 K1 R1 S1 P1 T1 W1 Z1 A1 B1 C1 D1 E1 A1 A2 B2 C2 D2 E2 F2 G2 H2 L2 K2 R2 S2 P2 T2 W2 Z2 A2 B2 C2 D2 E2 A2 A3 B3 C3 D3 E3 F3 G3 H3 L3 K3 R3 S3 P3 T3 W3 Z3 A3 B3 C3 D3 E3 A3 A4 B4 C4 D4 E4 F4 G4 H4 L4 K4 R4 S4 P4 T4 W4 Z4 A4 B4 C4 D4 E4 A4 A5 B5 C5 D5 E5 F5 G5 H5 L5 K5 R5 S5 P5 T5 W5 Z5 A5 B5 C5 D5 E5 A5 A6 B6 C6 D6 E6 F6 G6 H6 L6 K6 R6 S6 P6 T6 W6 Z6 A6 B6 C6 D6 E6 A6 A7 B7 C7 D7 E7 F7 G7 H7 L7 K7 R7 S7 P7 T7 W7 Z7 A7 B7 C7 D7 E7 A7 A8 B8 C8 D8 E8 F8 G8 H8 L8 K8 R8 S8 P8 T8 W8 Z8 A8 B8 C8 D8 E8 A8 A9 B9 C9 D9 E9 F9 G9 H9 L9 K9 R9 S9 P9 T9 W9 Z9 A9 B9 C9 D9 E9 A9 A10 B10 C10 D10 E10 F10 G10 H10 L10 K10 R10 S10 P10 T10 W10 Z10 A10 B10 C10 D10 E10 A10 A11 B11 C11 D11 E11 F11 G11 H11 L11 K11 R11 S11 P11 T11 W11 Z11 A11 B11 C11 D11 E11 A11 A12 B12 C12 D12 E12 F12 G12 H12 L12 K12 R12 S12 P12 T12 W12 Z12 A12 B12 C12 D12 E12 A12 A13 B13 C13 D13 E13 F13 G13 H13 L13 K13 R13 S13 P13 T13 W13 Z13 A13 B13 C13 D13 E13 A13 A14 B14 C14 D14 E14 F14 G14 H14 L14 K14 R14 S14 P14 T14 W14 Z14 A14 B14 C14 D14 E14 A14 A15 B15 C15 D15 E15 F15 G15 H15 L15 K15 R15 S15 P15 T15 W15 Z15 A15 B15 C15 D15 E15 A15 A16 B16 C16 D16 E16 F16 G16 H16 L16 K16 R16 S16 P16 T16 W16 Z16 A16 B16 C16 D16 E16 A16 A17 B17 C17 D17 E17 F17 G17 H17 L17 K17 R17 S17 P17 T17 W17 Z17 A17 B17 C17 D17 E17 A17 A18 B18 C18 D18 E18 F18 G18 H18 L18 K18 R18 S18 P18 T18 W18 Z18 A18 B18 C18 D18 E18 A18 A19 B19 C19 D19 E19 F19 G19 H19 L19 K19 R19 S19 P19 T19 W19 Z19 A19 B19 C19 D19 E19 A19 A20 B20 C20 D20 E20 F20 G20 H20 L20 K20 R20 S20 P20 T20 W20 Z20 A20 B20 C20 D20 E20 A20 A21 B21 C21 D21 E21 F21 G21 H21 L21 K21 R21 S21 P21 T21 W21 Z21 A21 B21 C21 D21 E21 A21 A22 B22 C22 D22 E22 F22 G22 H22 L22 K22 R22 S22 P22 T22 W22 Z22 A22 B22 C22 D22 E22 A22 A23 B23 C23 D23 E23 F23 G23 H23 L23 K23 R23 S23 P23 T23 W23 Z23 A23 B23 C23 D23 E23 A23 A24 B24 C24 D24 E24 F24 G24 H24 L24 K24 R24 S24 P24 T24 W24 Z24 A24 B24 C24 D24 E24 A24 A25 B25 C25 D25 E25 F25 G25 H25 L25 K25 R25 S25 P25 T25 W25 Z25 A25 B25 C25 D25 E25 A25 A26 B26 C26 D26 E26 F26 G26 H26 L26 K26 R26 S26 P26 T26 W26 Z26 A26 B26 C26 D26 E26 A26 A27 B27 C27 D27 E27 F27 G27 H27 L27 K27 R27 S27 P27 T27 W27 Z27 A27 B27 C27 D27 E27 A27 A28 B28 C28 D28 E28 F28 G28 H28 L28 K28 R28 S28 P28 T28 W28 Z28 A28 B28 C28 D28 E28 A28 The ones that relate to pervasive, critical problems! Build a backlog of problems to solve, not features Problems! Problem1 Problem2 Problem3
- 19. " We have found that stressing the current value of the product and having short release cycles, we can present the prospect with a roadmap that they are comfortable with without disrupting our development cycles.“ Parker Harris, SVP Products, Salesforce.com But customers ruthlessly ask for features!
- 20. Recap - Separate want from need - Look for the problem - Look for the root cause (5x Why) - Group by problems (not wants) - Use the formula