2. Book Description
Publication Date: August 21, 2013
People looking to buy a franchise business often want to know:
• What’s the franchise failure rate?
• What’s the success rate?
• How many franchisees are satisfied with their franchisors?
• How many franchisees are earning at least $150,000 a year?
• How many franchisees, if given the chance, would choose to buy their same franchise again?
All good questions, but the answers to those questions are irrelevant . . .
First I want to tell you that no one knows the answers to those questions about franchising because the
data is almost impossible to collect. nyone who claims to know the answers isn’t telling you the truth.
But even if you knew the answers to those questions it wouldn’t matter. The answers might be
insightful, and if they were favorable, they might help you feel more secure about franchising, but so
what? None of the answers to those questions, or most other generalized questions about franchising,
provide any useful information that will help a prospective franchisee succeed. Let’s assume that you
learn that 95% of franchises survived in the USA, and 5% failed. If you then purchased a franchise that
failed, what good did that information do you? Wouldn’t you rather have known how to buy a franchise
opportunity that would at least survive? How about one in which you could succeed?
As a prospective franchisee, your intention is to acquire a specific franchise opportunity. You’re not
buying franchising in general - you’re investing in a specific name or brand. You want to learn everything
you can about the specific company you intend to buy, including:
• How many of the company’s franchisees succeed?
• How many of the company’s franchisees are satisfied with the franchisor?
• How many of the company’s franchisee earn at least $150,000 a year?
• How many of the company’s franchisee, given the chance, would buy this same franchise again?
You want to know all those answers, and more!
And how do you get those answers? That's where Buy "Hot" Franchises Without Getting Burned is
invaluable. The book includes a series of checkpoints that anyone can use to explore and evaluate
franchise opportunities. If you enjoy following a plan that will help you gather information so that you
can make an educated decision, then you will love this book. The book presents a logical system that’s
designed to help people make important decisions about investing in a franchise opportunity. Each of
the checkpoints introduces an important idea, concept, or suggestion about franchising. Collectively,
these are the points you need to consider before investing in a franchise. It doesn’t matter where you
begin in the book. What matters is that you complete all the checkpoints.
3. Buy “Hot” Franchises Without Getting Burned will help you:
1. Understand what franchising is all about before investing your money.
2. Evaluate the pros and cons of becoming a franchisee.
3. Get free assistance from a variety of resources.
4. Know how to investigate franchise opportunities that appeal to you.
5. Read and understand the Franchise Disclosure Document.
6. Protect yourself by knowing your rights as a prospective franchise.
7. Know what to ask franchisors before you invest.
8. Get a list of franchisees to call and visit before you invest.
9. Make sense of the initial franchise fee.
10. Understand franchise fees, including the royalty and marketing fees.
11. Test your personality to make sure you’re a good fit for a franchise.
12. And much more!
nd, of course, if you buy a “hot” franchise, the checkpoints in this book will help protect you from
getting burned!
Author Dr. John P. Hayes has worked in the franchise community since 1979 and has been a franchisee,
franchisor, and advisor to franchise companies worldwide. For more than 25 years he has taught The A
to Zs of Buying a Franchise at the International Franchise Expos, sponsored by the International
Franchise Association.
Product Details
Paperback: 348 pages
Language: English
ASIN: B00EPFSXV4
Download Link: http://www.amazon.com/Buy-Franchises-Without-Getting-Burned-
ebook/dp/B00EPFSXV4/ref=pd_rhf_se_s_t_1
Mirror Links:
http://goo.gl/PqCouN
Contact:
Author name: John P. Hayes
Website: http://www.howtobuyafranchise.com
Address: 8992 Preston Rd. Suite 110-406
Frisco, TX 75034 USA
