This document provides a template for creating new intranet pages, including sections for stakeholders, objectives, key messaging, structure, content, and governance. It outlines the priority index which lists the page title, objective, key message, and up to three priorities. It also includes the target audience, success metrics, and location. The page outline section provides an example format for describing the structure and content, including sections, descriptions, links, documents, visuals, and refresh schedule.

1. PAGE TABLE
This document captures the goals, structure, and key messaging for new intranet pages.
 Stakeholder and Subject Matter Expert (SME): Use this doc to define what your new
page will accomplish, say, and include.
 Copywriter: Work with your SME to ensure this doc (especially the outline) includes
sufficient detail to begin writing.
 Content Design Team: Work collaboratively with Stakeholders, SMEs, and
copywriters to ensure the page meets business and user needs.
Priority index
The priority index lays out the high-level goals of the page in priority order. It should
capture the objective, purpose, or intent of the page, but not the structure or individual
elements of the page (that happens in the outline).
Page title Title should be mutually exclusive, clear in intent, and able to
stand on its own.
Objective Objective should be a singular high level goal for the page.
Ideally it would also be an emotion driven goal.
Key message This should closely align with the title or intro text of the
page.
Priority 1 It’s ok, even great, if a page has a single goal. There should
never be more than 3 priorities for any single page.
Priority 2 (optional)
Priority 3 (optional)
Target audience List the primary and secondary readers of the content. There
should never be more than two targets.
Success metrics Spell out what success looks like, how you will know if your
page is achieving it’s objective.
Location Where does the page live within the structure of the site?
Stakeholders
Governance Define the plan for ongoing maintenance of the page, who
will update it and how often.

2. Page outline
The page outline defines the basic structure of the page and describes the content that
will go there. It’s meant to be specific and even prescriptive, providing enough detail to
ensure the Stakeholder’s key messaging needs are met, while providing enough info for
the copywriter to begin drafting copy.
Example outline
The outline should include (as appropriate):
Page title
Page intro – A few sentences (>50 words)
 Provide a brief description, notes, or placeholder copy
 Set expectations, purpose of page, what to find and do here
 May also hint at philosophy behind the page
Section 1 title
 Section intro – Provide a sentence or two of what to find here (>25words)
 Content (as appropriate)
o Description and notes for net new content
o Links to existing content that can be re-used (be specific)
o Role-specific content (if any, please specify)
o Child pages
o Documents (PDFs, etc.)
 Content to be pulled in from docs to main page or a child page
 Docs that will be refreshed and will remain docs
o Visuals (graphics, videos, images, etc.)
o Contact info by page
o Tagging, labeling
o Governance
 When will content be refreshed
 Who owns content
Section 2 title
Section 3 title, and so on…