The document discusses IBM Cloud and SoftLayer cloud services. It provides an overview of IBM Cloud's offerings including infrastructure as a service (IaaS), platform as a service (PaaS), and software as a service (SaaS). It describes SoftLayer's portfolio of cloud infrastructure options including dedicated and shared virtual environments, and bare metal servers. The document also outlines SoftLayer's global data center footprint, flexibility, performance, and security capabilities.

1. © 2015 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.
Speed up the cloud adoption with
SoftLayer Cloud Services
Gianluigi Avella – Cloud Architect

2. © 2015 IBM Corporation2
IBM Cloud: Think it. Build it. Tap into it.
Delivering Higher Value with IBM Cloud
Enabling business transformation
Business
Process
as a Service
Marketplace of high value consumable
business applications
Software
as a Service
Composable and integrated application
development platform
Platform
as a Service
Enterprise class, optimized
infrastructure
Infrastructure
as a Service
Smarter
Workforce
Smarter
Cities
Smarter
Analytics
Smarter
Commerce
Watson
Solutions
Software
Solutions
Public. Private. Dynamic Hybrid.
Codename: BlueMix
IBM Cloud
Managed Services

3. © 2015 IBM Corporation3
IBM Cloud: Think it. Build it. Tap into it.
Public/Private Cloud
IaaS
Private Modular Cloud
Private Cloud
IaaS & PaaS
 Rapidly implemented pattern-
based cloud deployment
where cloud becomes the
workload
 Option of IBM, OEM or open
source cloud management
software stacks
 Option of IBM, SoftLayer or
Client HW
 200-plus Application patterns
(App, MW & DB)
Private Shared Cloud
IaaS
 Requires a highly built out and
resilient infrastructure
 More suited to traditional
three-tier application models,
(App, MW and DB)
 Typical application being SAP,
Oracle ERP solutions
 Less reliance on a highly built
out infrastructure
 Resiliency is built into the
application layer
 More suited to web-centric and
native cloud programming
environments
 Typical applications:NETBASE
media solutions, 10gen and
mongoDB business analytics
solutions
SoftLayer premise
Client, IBM or
SoftLayer premise
IBM premise
IBM Cloud Managed
Services
OEM = original equipment manufacturer, IaaS = infrastructure as a service, PaaS = platform as a service, MW = Middleware, DB = database, App =
Application
HW = hardware, Win = Windows
IBM cloud adoption models take advantage of IBM Cloud
Managed Services, SoftLayer® and IBM Private Modular Cloud

4. © 2015 IBM Corporation4
IBM Cloud: Think it. Build it. Tap into it.
 Formed in 2005 and acquired by IBM in July 2013
 Founding principles: innovation, empowerment, automation and integration
 Model predicated on software-driven infrastructure (IMS)
Standardization for uniform deployment of workloads
across data centers. Building of ‘pods’ that consist of
standard deployment of servers, power and ancillary
services.
Automation manages provisioning as well
as operational and business management
processes
SoftLayer built-in automation through standardization helps accelerate responsiveness and
reduce risks.

5. © 2015 IBM Corporation5
IBM Cloud: Think it. Build it. Tap into it.
SoftLayer, an IBM company, stands apart from other
cloud vendors providing you with unique options
The initial cloud
revolution was based on
assumptions such as:
All resources
are virtualized
All resources
are shared
But cloud
computing
needs have
evolved.
SoftLayer® embraces
the idea that:
… virtualization
is a choice with
a flexible set of
options
… resources can
be shared,
dedicated
or mixed
But you
have the
ultimate
CHOICE

6. © 2015 IBM Corporation6
IBM Cloud: Think it. Build it. Tap into it.
IBM SoftLayer offers a broad portfolio of infrastructure choices to help
you achieve the right configuration for the right application workload
Bare metal with
your own stack
Shared virtual
environment
Dedicated
virtualized
environment
Any compute and storage combination at any time is available in three models.
SoftLayer offers bare metal and virtual servers that are hosted in the same environment, so clients aren’t
restricted to one type of IT infrastructure. To break down the barriers between physical and virtual, we’ve
developed Flex Images technology to help streamline the process of moving between the two.
Cloud
Managed
Services
Provides a scalable, cost-
effective, managed,
hosted cloud
infrastructure with more
flexible configuration
options and enterprise-
class capabilities and
improve your time to
market for new services
 Better I/O performance
(such as, no “hypervisor
tax”) and network
 Higher degree of
customization possible
for hardware, network,
security
 Reduced cost for
workloads with high
server utilization
 Provisioned minutes
 Direct VPN to private
network created
almost instantely
 Better security than
with multitenant cloud
 Customized
configuration allowed
 Open API standards
 Based upon enterprise
Citrix Xenserver
 Customer can select
data center and point of
deployment
 Reduced cost for burst
workload

7. 7
IBM Cloud: Think it. Build it. Tap into it.
© 2015 IBM Corporation
Flexibility
We offer a standardized, modular infrastructure
on one platform with the ability to customize
selections to meet your requirements.
 Move back and forth between dedicated and shared servers for greater business agility
with the Flex Images™ server deployment system
 Provides image capture and deployment for dedicated servers, unified across bare metal
and shared cloud servers
Dedicated
server
Unified image
library
Shared
virtualized server
 Combine workloads on the same network: Use a combination of virtual servers for your
front-end workloads that need to scale out while using bare metal for your back end high
input/output workloads like app or database servers.

8. 8
IBM Cloud: Think it. Build it. Tap into it.
© 2015 IBM Corporation
Performance and
control
Our triple-network architecture is fundamental to
the performance of the SoftLayer infrastructure.
SoftLayer integrates three distinct and redundant gigabit network architectures—public, private,
and data center-to-data center management—into a network-within-a-network topology.
Any device at any time can have any of three types of connections:
 Public network: Connection to public Internet through Tier 1 carriers with multiple 10 Gbps connections for
public traffic to hosted web sites or online resources
 Private network: Virtual private network (VPN) server access through dedicated, stand-alone third carriers
not connected to the public network with unmetered bandwidth usage between servers and data centers
 Management network: Out-of-plane management network connection through an unlimited VPN
connection for more secure management and connectivity between servers housed in separate data centers

9. © 2015 IBM Corporation9
IBM Cloud: Think it. Build it. Tap into it.
IBM SoftLayer Datacenters: Global Footprint
Source: http://www.softlayer.com/our-platform
The expanding SoftLayer global footprint offers you access to our infrastructure choices through 18 data
centers for improved global reach and performance.
Every aspect of a SoftLayer data center—from location and accessibility to power density and redundancy—is
designed to guarantee its security, resiliency, and efficiency.
We build each center to the same spec and equip it to provide the full SoftLayer catalog of services. And each is
staffed 24x7 with experts to troubleshoot and address the rare issues that can’t be directly resolved through our
automated management system.

10. 10
IBM Cloud: Think it. Build it. Tap into it.
© 2015 IBM Corporation
SoftLayer provides a wide range of options for customizing and
building out your SoftLayer environment.
Management portals
Web Android Agent
Platform management
API1 Monitoring RescueLayer
DEVELOPMENT
Managed hosting
Flex imagesMessage queue
Network and security
Load balancers
Firewalls IDS and IPS2
Global DNS4 Domain services CDN5
Compute and storage
SAN6 NAS7 Object storage Backup
ADMINISTRATOR
Windows Mobile
Solution sets
Private clouds Big data
Virtual server instancesBare metal servers
Anti-virus/malware SSL3 cert. management
iPhone & iPad
Autoscale

11. 11
IBM Cloud: Think it. Build it. Tap into it.
© 2015 IBM Corporation
EU Data Privacy
Softlayer organizational measures to support Data Privacy and Security
are stated by a set of compliance certifications
• SoftLayer is compliant with major industry and regulatory standards
US NIST SP800-53 standard
Targeted for
2015
Supported Workloads IncludeSoftLayer Manages To:
SoftLayer Compliance
Demonstrated Through (~):
+
(*)
(*) FedRAMP pATO and ATO targeted for dedicated, special purpose FedRAMP data centers located in
USA. FedRAMP and/or ITAR certification will NOT apply to commercial data centers
(~) Data centers are added to the SoftLayer audit/review cycle in the next available cycle after DC goes
live. Because each (commercial) data center is managed to the same standards and procedures, we
assert that we will (easily) achieve compliance certifications for each new data center as it is added to
the SoftLayer audit cycle.
REPORTS ARE MADE AVAILABLE TO REQUIRING CUSTOMERS

12. 12
IBM Cloud: Think it. Build it. Tap into it.
© 2015 IBM Corporation
SoftLayer distinguishes itself with superior performance, maximum flexibility, and extensive customer control. Our customizable servers
are connected through a secure global private network and managed through a unified platform, ensuring the ultimate customer
experience. Now under the IBM umbrella, SoftLayer prides itself on innovation and promises you cloud without compromise
Benefits Enablement and benefit details
Control
Performance
Flexibility
2
3
1
24x7 support • 24x7 customer support with global presence
Full
visibility
• Complete control and transparency—customers see everything from network topology to hardware, software,
firmware, and serial #. All competitors are black boxes
• Frictionless pricing with predictability, and transparency
Simple,
powerful
management
• Industry leading API with granular control provides increased transparency, traceability & compliance
• Access everything from one Portal: remote server management, monitoring, information retrieval,
• All services available in all datacenters. All competitors have product silos
Easily
scalable
• Provisioning time under 4 hours (bare metal), usually minutes (virtual)
• Move back and forth between dedicated and virtual servers with Flex Image server to reduce time-to-market
and time-to-value for new services or offerings
Fully
customizable
• Pay for what you need – competitors only have pre-packaged options.
• Only provider to offer seamless mixing and matching between bare metal, private cloud, and public cloud
• Choose what DC you want to be in. Competitors do not offer such flexibility
• SL offers all virtualization technologies —VMware, Citrix, HyperV, Xen. Competitors mainly offer Xen
• Guaranteed proc speed and latest hardware, yielding highest performance per dollar
• Same hardware and software technologies customers usually use– Intel, EMC, NetApp, Fortinet, Citrix, etc.
• 4x lower latency, enabled by global network infrastructure (18 global DCs, 40 by 2015)
• Bare metal delivers 10x faster performance than nearest competitor
Superior
throughput
Redundant, high
capacity
networks
• Only provider with global backbone -- enterprise DNS, DDOS mitigation, direct connects at 20+ POPs
• SOC2 certified DCs with full redundancy, reducing security risks and service interruptions
• Minimal to no outages, especially compared to competitors, as represented through our SLAs
Highest
security
• Secure global private network without public interface
• All services are available single tenant and multi-tenant—competitors are only multi (shared)
• Dedicated servers enable enhanced security - hardware not shared with other users

13. © 2015 IBM Corporation13
IBM Cloud: Think it. Build it. Tap into it.
ISVs / Production ERP /
Unmanaged Production
Big Data, Analytics,
Database Services
Web Applications / E-
Commerce
Mobile HPCSocial Business
Dev/Ops Storage and ArchiveHosted Enterprise Private
cloud
SoftLayer’s solutions and services: Performance,
control and
flexibility

14. © 2015 IBM Corporation14
IBM Cloud: Think it. Build it. Tap into it.
Social Media
Software as a Service Mobile and Communications
Marketing and Digital Media
EnterpriseHosting & Service Providers
Games and Entertainment
Platform as a Service
Bump Whats AppVoxer Instapaper Yelp
Dynamic, High-Growth Customer Base
14

15. © 2015 IBM Corporation15
IBM Cloud: Think it. Build it. Tap into it.
Keep in touch!
Segui i nostri account Twitter
@IBMItalia
@GianluigiAvella
Linkedin it.linkedin.com/in/gianluigiavella

16. © 2015 IBM Corporation16
IBM Cloud: Think it. Build it. Tap into it.
16