Watch talk ➟ http://bit.ly/1NJOrne In this session, we'll explore the power and importance of user experience and trust within IoT systems. We'll dive into a real-world example to discuss the bigger role IoT can play in shaping our technological expectations and interactions.

1. DATA
SCIENCE
POP UP
AUSTIN
Ubiquity and Trust Lead
to Adoption
Marc Boudria
Director of R&D, Chaotic Moon Studios

2. DATA
SCIENCE
POP UP
AUSTIN
#datapopupaustin
April 13, 2016
Galvanize, Austin Campus

4. Chaotic Moon ConfidentialCM ENERGY1

5. Chaotic Moon ConfidentialCM ENERGY2

6. 319 Congress, Suite 200 Austin, TX 78701

8. Chaotic Moon ConfidentialCXC Collab13
THE CREATIVE
TECHNOLOGY STUDIO
We design, develop, and deliver the world’s best software
products with the world’s best companies.
STRATEGY DESIGN DEVELOPMENT
A.

9. Chaotic Moon ConfidentialCXC Collab17
No matter what devices the future brings, we’re building the
infrastructure to deliver a seamless experience across them.
BUILDING THE FUTURE

10. Chaotic Moon ConfidentialPROJECT TITLE7
PIXELWOOD
For the Chaos Car, we took an old classic and
reworked it with some innovative twists. A glimpse
under the hood reveals a custom-made PCB board
and other tech that, combined, causes
competitors to eat our dust.
FREEWHEEL
Freewheel is a fitness tracker for wheelchair users
that incorporates various technologies to gather and
translate data like altitude, incline and acceleration
that can be used for fitness applications and—when
aggregated—terrain mapping.
GIZMOSPHERE
Enter the Gizmosphere”—a Horizon Interactive Award-
winning project—tests players’ Pong prowess in a
futuristic reincarnation of the classic game. Armed with
LED paddles, competitors digitally duke it out with a
virtual ball in a 90-second battle to the death (or
something like that).
SMART CART
For those who've gotten lost in the supermarket—or
hate the hassle of pushing around a shopping cart with a
bum wheel—we created Smarter Cart, which moves
autonomously through the store, navigating its user
through the aisles to find every item on their grocery list.
ORCHARD GENSLER
For SXSW 2015, we collaborated with Gensler to
create a beautiful, awe-inspiring Austin installation:
a 30-foot interactive "tree" that adapts to people
and surroundings with light and sound.
BASE PROJECTS
CUPID
C.U.P.I.D is an autonomous drone equipped with the
power to target and shoot a human with an electro
conductive dart delivering 80,000 volts. This project
was intended to start a conversation about
technology and how it can be used for good and evil.
https://www.youtube.com/watch?v=8E068FRGKYY
GIFFRAME
We combined a microcomputer with a USB microphone
and utilized natural voice-recognition software to
convert words into GIFs, animating real-life
conversations in real time and serving as completely
responsive, interactive art.
BOARD OF IMAGINATION
The Board of Imagination allows riders to channel
their inner Tony Hawk—with little to no talent
required. The motorized, mind-controlled
skateboard is the closest thing we've got to a
hoverboard…and, we imagine, just as fun.

11. Chaotic Moon Confidential8
vimeo.com/139644563
WHEELCHAIR
FITNESS
TRACKER
Freewheel is a fitness tracker for wheelchair users
that incorporates various technologies to gather and
translate data like altitude, incline and acceleration
that can be used for fitness applications and—when
aggregated—terrain mapping.
Freewheel is a Fitness Tracker
for Wheelchairs
Wareable
PRESS
Finally: An Activity Tracker For
Wheelchair Users
PSFK
Chaotic Moon Is Building A
Fitness Tracker For Wheelchairs
Tech Crunch
PLAY VIDEO
SHARE LINK:

12. Chaotic Moon Confidential
PLAY VIDEO
vimeo.com/147621988
THE SMARTEST
SHOPPING CARTA Kinect-controlled, motorized shopping cart that
keeps track of shoppers and their lists. The cart
recognizes a shopper, loads their grocery list, and
then follows them around the store until every item
has been added. Then, shoppers can check out
instantly, without any need for a conveyor belt.
Plus, the cart can provide help with finding items,
recognizing food allergies, and pointing out items
not on your list (come on now, put that pint of ice
cream back). Chaotic Moon’s SmartestCart–
another awesome BASE innovation– appeared in a
segment on BBC’s Tomorrow’s Food 11/30/2015
Microsoft Kinect Games Grocery
Shopping at Texas Whole Foods
Wired
Beyond the Grocery Smart Cart, the
iBeacon Beckons
AdWeek
SHARE LINK:
PLAY VIDEO
PRESS
9

13. Chaotic Moon ConfidentialCM ENERGY10
UBIQUITY & TRUST

14. Chaotic Moon Confidential
A UBIQUITOUS
EXPERIENCE LEADS
TO ADOPTION
• The System extends beyond structured data
• Think about how a users data needs move and change
as they interact with the your system and the physical
world around them
• Systems should be leaning towards the proactive side
of the curve
• Provide the user data before they know they need it
• The data your systems collect is sacred
• Systems should be transparent to the user, show
them what you collect, after all its their Quantified
life

15. Chaotic Moon Confidential
BUILDING A UBIQUITOUS EXPERIENCE
DISCOVERY &
DESIGN
Analysis of workflows and
processes within the
organization and the spaces
that surround it. Identification
of areas for implementation.
DATA COLLECTION
& CURATION
Analysis of available data,
and creation of data
collection/formatting tools
for ingestion.
BUILD FOR
REPEATABILITY
Developers architect the
system and incorporate
SME knowledge to write
rules and train the system.
DISCOVER DATA COLLECTION &
CURATION
BUILD FOR
REPEATABILITY &
VALIDATE
BUILD FOR
PREDICTABILITY &
VALIDATE
BUILD FOR
PREDICTABILITY
Appropriate feedback loops
are inserted to gain human
correction and validate
machine predictions

16. Chaotic Moon Confidential
QUESTION
ANSWER
FEEDBACK
?
INTERACTIONS BASED ON LOGIC THAT CONSTRUCTS A DIALOG LEADING TO A RESOLUTION
DYNAMIC
KNOWLEDGE MODEL
Uncover changes that are
necessary to maintain the
accuracy of your data. Then, feed
the data back into the system
once it has been revised.
INTERACTION MEMORY
Create a feedback mechanic that
allows the system to learn from
interacting with humans.
BEHAVIORAL ANALYSIS
Notice where humans disagree with
the system. Record that interaction
for future use and improved results.
This data can also be used to
determine where humans make
incorrect choices to correct them.

17. DATA
SCIENCE
POP UP
AUSTIN
@datapopup
#datapopupaustin

18. Chaotic Moon Confidential
ALL THE DATA
MEANS NOTHING
WITHOUT TRUST
• In this country almost all notions of data are
skewed in favor of corporations. When was the
last time google told you something about
yourself from all the data they know about you?
• In order for a system to be truly helpful and
ubiquitous it must know everything about you,
your family, the technology you own and the
things that you do. If things stay how they
currently are it will never happen
• Data should be used for the good of the user

19. EMAIL AUSTIN OFFICE
319 Congress, Suite 200
Austin, TX 78701
PHONE
CHAOTICMOON.COM
THANK YOU
marc@chaoticmoon.com
512.686.8206
MARC BOUDRIA

20. DATA
SCIENCE
POP UP
AUSTIN
@datapopup
#datapopupaustin