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Operationalizing Growth: From Hustle to Hires

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This presentation was originally given at PODIM. Get more growth updates and join my list: www.distrodom.com

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Operationalizing Growth: From Hustle to Hires

  1. OPERATIONALIZING GROWTH HUSTLING => SCALING @DistroDom
  2. ABOUT 500 STARTUPS AS OF 5-2015: • Over 1000 Companies Invested In • $175M Under Management • $105M Deployed • 300+ companies started outside US • 300+ companies with Women Founders • Our Team of 50 people spans 12 countries and speak 20+ different languages @DistroDom Always #500strong
  3. WHO IS THIS GUY DOMINIC? ● Co-Founded GarmentValet ● Co-Founded Curebit / Talkable Now I’m @DistroDom @500 Startups investing time and $ in promising startups #500STRONG @DistroDom
  4. @DistroDom WHAT DO WE ALL WANT PHASE 1: EARLY TRACTION PHASE 3: OPERATIONALIZING MOAR TRACTION
  5. @DistroDom WHAT LEADS TO EXPONENTIAL GROWTH ASYMMETRICAL PATTERNS NOT FOLLOWING OTHERS UNFAIR ADVANTAGES BEING SCRAPPY
  6. GROWTH => PRODUCT @DistroDom
  7. GROWTH IS A TEAM SPORT @DistroDom
  8. GROWTH IS AN ALL SUM GAME @DistroDom
  9. @DistroDom PHASES OF “GROWTH” PHASE 1: EARLY TRACTION PHASE 3: OPERATIONALIZING PHASE 2: DOUBLING DOWN
  10. GROWTH DOESN’T JUST MEAN NEW USERS @DistroDom
  11. GROWTH FOR PIRATES… AARRR @DistroDom Acquisition • Attracting the right people Activation • People signup and start using your product Retention • People keep using your product. Referral • People get their friends to start using your product Revenue • Buying more Credit: Dave McClure (@davemcclure)
  12. FIRST, WHAT ARE EARLY GROWTH GOALS @DistroDom  Finding Product Market Fit  Finding Early Adopters  Getting The First Paying Customers  Learning Your Conversion Funnel  Basic Unit Economics: CAC / LTV  Audience Building Email Lists Cookie Pool Social Followers
  13. PHASE 1: EARLY TRACTION…. @DistroDom !! Be Scrappy + Keep Hustling !! ?Many Many questions and uncertainties => [xox] => Comparing inputs to outputs √ Traditional Channels usually won’t work
  14. IF TRADITIONAL CHANNELS DON’T WORK THEN WHAT? @DistroDom
  15. SOME HACKY SH*T TO TRY @DistroDom  Scraping Lists Online  Community Hijacking  Social Community Building  Outreach Email  Power Networking  Email Partners
  16. When Something Sticks… DOUBLE DOWN @DistroDom
  17. DO NOT DOUBLE DOWN WITH A LEAKY FUNNEL @DistroDom
  18. WHAT DOES “WORKING” MEAN? @DistroDom 60% Sales are coming from 2-3 channels GUT You Need The Right Tools To Measure
  19. PHASE 2: DOUBLING DOWN… WE EXPERIMENT LIKE CRAZY @DistroDom
  20. PROBLEMS FROM EXPERIMENTATION @DistroDom  Test Shit That Doesn’t Matter  Tests Take Too Long  Winners don’t create meaningful results to the bottom line  Every test is a loser  Testing is Disorganized  WORST: Testing Slows Growth
  21. PROCESS is SEXY @DistroDom PHASE 3: OPERATIONALIZING GROWTH …
  22. @DistroDom Credit to Brian Balfour (@bbalfour) - www.CoElevate.com
  23. @DistroDom IDEA IMPACT CONFIDENCE EASE “I.C.E.” SCORE YOUR IDEAS Credit to Sean Ellis (@seanellis) - GrowthHackers.com
  24. @DistroDom 1 2 3 THE ROLE OF THE GROWTH MASTER
  25. @DistroDom TRELLO IS A GREAT TOOL Checkout Rob Somers Template: http://robsobers.com/growth-hacking-trello-template/
  26. @DistroDom @DistroDom

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