1. Business Building Tips by Dominic Alessandro
Are you hoping to make a strong six-figure or even a seven-figure income this year? Start by
thinking about what it takes to succeed as a financial adviser with high-net-worth clients. Get on
board with these 7 Steps and make this a banner year.
Step 1: Specialize in an area where you can differentiate from competitors and develop market
dominance. Affluent prospects look for the best in a field when they need advice for solving
complex problems. Build your business and your marketing effort around your greatest passions,
strengths and expertise in order to create a unique specialization.
Step 2: Understand your market niche. Target the ideal market segment for your business.
Without a target market you have no clue about how to make the best use of your resources. If
you don't determine who is ideal for your service you'll end up spending a lot more money and
time for a disappointing result. What's worse you could end up spending too much time on the
clients you don't want and end up wearing yourself out.
Step 3: Create relationship value. Thank you, Strategic Coach, Dan Sullivan for your value
creation model. Sullivan's model includes three critical elements in the value creation process-providing
leadership with direction, offering relationship that assures confidence of achieving
desired results and demonstrating capability by delivering creative solutions. In order to be
successful with high-net-worth clients, trusted advisers must be adept at delivering value as an
expert problem solver.
Step 4: Captivate then capture your target market. Captivate your market with a compelling and
consistent marketing message. Capture the attention of your market niche by keeping your
message focused on what affluent prospects want most.
Step 5: Educate prospects and clients. Savvy consumers want information but they crave wisdom
and learning from their trusted advisers today more than ever. This brings huge opportunities to
the forefront for street smart advisers. Not only are educated clients more enjoyable, they are
more decisive and more profitable.
Step 6: Simplify everything. Affluent clients value simplicity and control. The more advisers can
simplify and bottom-line their wealthy client's personal finances, the more likely they will value
the advisory relationship. Trusted advisers must be able to provide clients with enough
information to make an informed decision while endeavoring to reduce everything to the
simplest terms.
Step 7: Systematize your business. The most important operations in an advisory business to
systematize are marketing, sales, customer service delivery and maintaining client loyalty.
Systems will save you time, energy and money. Automate everything possible so you can spend
more quality face time with your affluent clients. Dominic Alessandro is best information
provider. To know more about Dominic Alessandro please visits here:-
http://dominicalessandro.wordpress.com