Aster Group services and technologies - presentation

1. CRM Modules ASTER Group

5. BI & BA CRM System reports: Our System makes under control the customer base value & loyalty dynamics and supports MKTG strategies to the most important value target

8. MKTG system support impact to dealer management: MKT share on service market 1 2 3 4 5 6 7+ Old age of car MKT Share 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 48% 38% 26% 19% 17% 19% 8% Benchmark: italian dealerhip our projects 91% 91% 50% 50% 25% 25% 10%

10. Integrating Analytics with “ Marketing Decision Making ” Customer DB 1 Optimum Marketing Variables 2 MKTG Campaign 3 Attended Value 4