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DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
Play with Data (1)
Dolead & Google
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
2
Good News : Our Brain’s memory capacity is 10 times larger than we thoug...
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
3
Good News : Our Brain’s memory capacity is 10 times larger than we thoug...
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
4
Plan
Product Manager at Dolead
A short history of Big Data
How define Bi...
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
5
WHAT IS DATA ?
DATA = EVENT + CONTEXT
VALUE-DRIVING DATA =
EVENT + CONTE...
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
A SHORT HISTORYof Big Data
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
7
ALL BEGINS WITH INFORMATIONS AND LIBRARIES
300 BCE - 48 AD : Library of ...
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
8
IS BIG DATA REALLY NEW?
« Information Explosion »
A term first used in 1...
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
9
ALL BEGINS WITH INFORMATIONS AND LIBRARIES
1944 - Fremont Rider speculat...
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
1
0
JUST MISSED SOMETHING
1991 - The Birth of Internet
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
11
IS BIG DATA REALLY NEW?
1989
«BIG DATA»
Early use of terms in magazine
...
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
12
IS BIG DATA REALLY NEW?
2010 Eric Schmidt
“Much data is now being creat...
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
13
IS BIG DATA REALLY NEW?
2015 : Information double
More data has been cr...
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
CHARACTERIZATION
of Big Data
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
15
BIG DATA DEFINITION : THE V3s
Volume
Data quantity
Velocity
Data Speed
...
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
16
WHAT IS A ZETTABYTE
1 000 000 000 000
1 000 000 000 000
1 000 000 000 0...
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
17
HOW BIG IS BIG DATA ?
Size of Total Data
Entreprise Managed Data
Entrep...
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
18
HOW BIG IS BIG DATA ?
2010
10 Gigabytes
Today
500 Terabytes / day
Today...
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
1
9
HOW FAST IS BIG DATA ?
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
Structured Data? An example
Before
Structured Data
Generated By
companies
...
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
Unstructured data?
After
Unstructured Data
Generated By Users
Real Time
No...
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
22
THIS EXPLOSION OF DECENTRALISED DATA MEANS
2009 2010 2011 2012 2013 201...
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
23
THIS EXPLOSION OF DECENTRALIZED DATA MEANS
2009 2010 2011 2012 2013 201...
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
HOW DO WE FIND VALUE
in Big Data
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
HOW IS IT GROWING ?
Data production will be
44 times greater in 2020
than ...
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
26
DATA FOR ORGANISATIONS AND BUSINESSES, YOU ALREADY HAVE DATA
Internaliz...
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
27
DATA FOR ORGANISATIONS AND BUSINESSES, YOU ALREADY HAVE DATA
External a...
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
28
DATA FOR ORGANISATIONS AND BUSINESSES, YOU ALREADY HAVE DATA
External a...
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
29
DATA FOR ORGANISATIONS AND BUSINESSES, YOU ALREADY HAVE DATA
External a...
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
30
YOU HAVE A LOT OF DECISIONS TO MAKE
Marketing
Channel
BudgetTargetin
g
...
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
31
USING DATA IS GOOD FOR YOUR BUSINESS
64%
of the companies that invest i...
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
HOW DO WE FIND VALUE IN DATA
DATA IS NOT GOAL
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
33
How do we know that we made a great feature?
“ If you want to be a long...
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
34
How do we follow metrics? And how to be sure that all services have the...
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
35
What is a key metric ? How to choose it ?
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
36
What is a key metric ? How to choose it ?
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
37
What we had before the new feature
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
38
What get thought with the ability to apply keywords to a group
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
39
And what we have learned
Opportunity Type < 1 w 1 2 3 4 5
Add Keywords ...
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
40
TO CONCLUDE : A BIG DATA DEFINITION
Technology
Maximising computation p...
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
41
TO CONCLUDE : A BIG DATA DEFINITION
Technology
Maximising computation p...
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
42
TO CONCLUDE : A BIG DATA DEFINITION
Technology
Maximising computation p...
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
DOLEAD & GOOGLE EVENT – JUL 2016
WWW.DOLEAD.COM
DOLEADWe make digital adve...
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La révolution Big Data, par Hadrien Baradel @ "Play with Data" event by Dolead x Google

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Conférence d'Hadrien Baradel, notre Product Manager, dans les locaux de Google le 12.07.16, à l'occasion de l'événement "Play With Data"

Retrouvez la conférence en vidéo sur YouTube : https://youtu.be/MyoiQGF63-s

Veröffentlicht in: Daten & Analysen
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La révolution Big Data, par Hadrien Baradel @ "Play with Data" event by Dolead x Google

  1. 1. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM Play with Data (1) Dolead & Google
  2. 2. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM 2 Good News : Our Brain’s memory capacity is 10 times larger than we thought
  3. 3. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM 3 Good News : Our Brain’s memory capacity is 10 times larger than we thought Basically the whole Internet SALK INSTITUTE - 20 January 2016
  4. 4. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM 4 Plan Product Manager at Dolead A short history of Big Data How define Big Data How we find value in data Hadrien Baradel A short history of Big Data How to define Big Data How do we find value in data
  5. 5. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM 5 WHAT IS DATA ? DATA = EVENT + CONTEXT VALUE-DRIVING DATA = EVENT + CONTEXT + METRICS
  6. 6. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM A SHORT HISTORYof Big Data
  7. 7. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM 7 ALL BEGINS WITH INFORMATIONS AND LIBRARIES 300 BCE - 48 AD : Library of Alexandria is the world’s largest data storage center
  8. 8. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM 8 IS BIG DATA REALLY NEW? « Information Explosion » A term first used in 1941 (According to Oxford English Dictionary)
  9. 9. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM 9 ALL BEGINS WITH INFORMATIONS AND LIBRARIES 1944 - Fremont Rider speculates that Yale Library will contain 200 million books stored in 6’000 miles by 2040
  10. 10. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM 1 0 JUST MISSED SOMETHING 1991 - The Birth of Internet
  11. 11. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM 11 IS BIG DATA REALLY NEW? 1989 «BIG DATA» Early use of terms in magazine article by a ficton author Erik Larson Commenting on Advertisers’ use of data to target customers
  12. 12. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM 12 IS BIG DATA REALLY NEW? 2010 Eric Schmidt “Much data is now being created every two days, as was created from beginning of human civilization to the year 2003“
  13. 13. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM 13 IS BIG DATA REALLY NEW? 2015 : Information double More data has been created in the past two years than in the entire previous history of the human race
  14. 14. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM CHARACTERIZATION of Big Data
  15. 15. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM 15 BIG DATA DEFINITION : THE V3s Volume Data quantity Velocity Data Speed Variety Data Types
  16. 16. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM 16 WHAT IS A ZETTABYTE 1 000 000 000 000 1 000 000 000 000 1 000 000 000 000 1 000 000 000 000 1 000 000 000 000 terabytes gigabytes petabytes exabytes zettabyte 1 Terabyte = 250 DVD
  17. 17. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM 17 HOW BIG IS BIG DATA ? Size of Total Data Entreprise Managed Data Entreprise Created Data Source IDC
  18. 18. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM 18 HOW BIG IS BIG DATA ? 2010 10 Gigabytes Today 500 Terabytes / day Today 240 Terabytes / flight
  19. 19. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM 1 9 HOW FAST IS BIG DATA ?
  20. 20. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM Structured Data? An example Before Structured Data Generated By companies Updated every Month SQL 20
  21. 21. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM Unstructured data? After Unstructured Data Generated By Users Real Time NoSQL 21
  22. 22. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM 22 THIS EXPLOSION OF DECENTRALISED DATA MEANS 2009 2010 2011 2012 2013 2014 Unstructured File-based Data Storage Structured Block-based Data Storage Before Structured Data Generated By companies Updated every Month SQL Source IDC
  23. 23. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM 23 THIS EXPLOSION OF DECENTRALIZED DATA MEANS 2009 2010 2011 2012 2013 2014 Unstructured File-based Data Storage Structured Block-based Data Storage After Unstructured Data Generated By Users Real Time NoSQL Source IDC
  24. 24. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM HOW DO WE FIND VALUE in Big Data
  25. 25. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM HOW IS IT GROWING ? Data production will be 44 times greater in 2020 than it was in 2009 70% of data created by users, 80% hold by companies 25
  26. 26. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM 26 DATA FOR ORGANISATIONS AND BUSINESSES, YOU ALREADY HAVE DATA Internalized Data
  27. 27. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM 27 DATA FOR ORGANISATIONS AND BUSINESSES, YOU ALREADY HAVE DATA External and Non- structured Data Internalized Data
  28. 28. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM 28 DATA FOR ORGANISATIONS AND BUSINESSES, YOU ALREADY HAVE DATA External and Non- structured Data Internalized Data External structured Data
  29. 29. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM 29 DATA FOR ORGANISATIONS AND BUSINESSES, YOU ALREADY HAVE DATA External and Non- structured Data Internalized Data External structured Data Data for organisations and businesses
  30. 30. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM 30 YOU HAVE A LOT OF DECISIONS TO MAKE Marketing Channel BudgetTargetin g New Product Development
  31. 31. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM 31 USING DATA IS GOOD FOR YOUR BUSINESS 64% of the companies that invest in “ analytics “  over performs on averaged the other ones (S&P 500)
  32. 32. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM HOW DO WE FIND VALUE IN DATA DATA IS NOT GOAL
  33. 33. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM 33 How do we know that we made a great feature? “ If you want to be a long-term sucess, built a great product ” Sam Altman, Y Combinator
  34. 34. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM 34 How do we follow metrics? And how to be sure that all services have the same metrics?
  35. 35. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM 35 What is a key metric ? How to choose it ?
  36. 36. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM 36 What is a key metric ? How to choose it ?
  37. 37. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM 37 What we had before the new feature
  38. 38. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM 38 What get thought with the ability to apply keywords to a group
  39. 39. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM 39 And what we have learned Opportunity Type < 1 w 1 2 3 4 5 Add Keywords 85.71% 42.86% 28.57% 28.57% 14.29 % 14.29 % Feb 23rd;2016 - Apr 11th, 2016 Opportunity Type < 1 w 1 2 3 4 5 Add Adgrouping Keywords 88.24% 58.82% 47.06% 47.06% 41.18 % 35.29 % Apr 13rd;2016 - Jun 18th, 2016
  40. 40. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM 40 TO CONCLUDE : A BIG DATA DEFINITION Technology Maximising computation power and algorithmic accuracy to gather analyse, link and compare large data sets
  41. 41. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM 41 TO CONCLUDE : A BIG DATA DEFINITION Technology Maximising computation power and algorithmic accuracy to gather analyse, link and compare large data sets Analysis Identify patterns
  42. 42. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM 42 TO CONCLUDE : A BIG DATA DEFINITION Technology Maximising computation power and algorithmic accuracy to gather analyse, link and compare large data sets Analysis Identify patterns Mythology ? Widespread belief that large data sets offer a higher form of intelligence and knowledge that can generate insights that were previously impossible, with the aura of truth, objectivity and accuracy
  43. 43. DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM DOLEAD & GOOGLE EVENT – JUL 2016 WWW.DOLEAD.COM DOLEADWe make digital advertizing easy Prez Google - Play with Data (part 2)

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